Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Marketing 83

Marketing Media Decision-making Digitalization 83

Nutshell

MAY 11, 2023

One of your best options for managing your client relationships is customer relationship management software, called a CRM. CRMs specialize in shaping the customer experience , not just organizing client contact details and property specs. A full-featured CRM for real estate is essential.

CRM 134

CRM Client Relationships Software Software 134

Apptivo

NOVEMBER 30, 2022

It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. Having said that, it is easier said than done, and it involves a continuous stream of communication at a scale that grows exponentially as the number of customers grows. Marketing at scale.

CRM 104

CRM Marketing Prioritization Advertising 104

Hubspot Sales

JANUARY 18, 2021

That’s where customer relationship management (CRM) software comes into play. CRMs allow customer-facing employees and teams to manage relationships and interactions with all prospects and customers with ease. What are CRM activities? Now, let’s look at some examples of CRM activities. A CRM makes it easy to track deals.

CRM 136

CRM Software Software Communication 136

SuperOffice

AUGUST 22, 2022

Not all CRM platforms are created equal. Each CRM serves a different purpose and audience. Finally, CRM systems differ in how they are built and how businesses can benefit from them. The 3 types of CRM. Let’s take a closer look at each type of CRM. Analytical CRM. Is an analytical CRM right for you?

CRM 136

CRM Decision-making Onboarding Suppliers 136

Red Star Kim

AUGUST 7, 2023

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

Communication 130

Communication Management Value Proposition Stakeholders 130

Hubspot Sales

SEPTEMBER 8, 2020

You’ve decided you need customer relationship management (CRM) software. An empty CRM is like an empty water glass: Falling short of its full potential. Importance of CRM Adoption. There are many reasons why you should be using a CRM including greater productivity, insights, efficiency, collaboration, and more.

CRM 136

CRM Software Software Leadership 136

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. Proactive marketing and business development executives – CRM, internal engagement and career insights.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Hubspot Sales

NOVEMBER 28, 2021

Thankfully, there’s something called CRM or Customer Relationship Management. A Refresher on CRMs. A CRM is a customizable technology that allows you to keep track of all of your customer’s interactions with your business, from the first time they visit your website to the last time they made a purchase. What is a CRM strategy?

CRM 140

CRM Communication Decision-making Profitability 140

Hubspot Sales

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 136

CRM Innovation Computers and Electronics Supply Chain 136

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

Communication 130

Communication Facilitation Leadership Remote Working 130

Nutshell

SEPTEMBER 30, 2024

A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. Although typically thought of as a sales tool, CRMs can play an important role in marketing as well. Table of Contents What is a marketing technology stack?

CRM 113

CRM Advertising Internet Software 113

Hubspot Sales

NOVEMBER 7, 2023

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. What is CRM? What are the benefits of CRM?

CRM 111

CRM Software Software Energy and Utilities 111

Hubspot Sales

SEPTEMBER 28, 2020

Your CRM should be a one-stop-shop for all the information you need to manage your business. However, for many entrepreneurs and sales reps, using their CRM is less than enjoyable. Can you tie each dollar earned by your business to a specific deal or marketing campaign? Why Integrate Accounting Tools with Your CRM.

CRM 135

CRM Small Business Finance Software 135

Hubspot Sales

JULY 13, 2020

A CRM — at least one with a host of sales-oriented features — is a means to an end. Here, we'll get some more perspective about those kinds of features, a better understanding of how you can track and close more deals in a CRM, and whether one of these systems is right for your business. Image Source: HubSpot.

CRM 139

CRM Management Organization Sales 139

Nutshell

JULY 16, 2021

A typical sales organization has glass walls around each department, allowing each to gain insight, but not always allowing for communication or collaboration. A winning organization knocks those walls down completely—with CRM as the wrecking ball. Collaborative CRMs eliminate silos.

CRM 118

CRM Communication Marketing Organization 118

Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

Marketing 126

Marketing Decision-making Advertising Media 126

Nutshell

MAY 15, 2023

But if you don’t know which prospecting tools to use or whether your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. Crystal What kind of communication styles and outreach methods do leads best respond to?

CRM 127

CRM Sales B2B Software 127

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

FEBRUARY 6, 2023

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). So here is a Marketing technology system review – Clean contact data with Cirrom. Hooray to that!

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Insightly

JANUARY 29, 2025

Customer relationship management (CRM) software is essential for enhancing sales productivity, elevating customer service, fostering stronger customer connections, and maximizing customer lifetime value. That said, every CRM platform has distinct featuresas well as unique strengths and weaknessesso theres no one-size-fits-all solution.

CRM 52

CRM Decision-making Prioritization Artificial Intelligence 52

Insightly

DECEMBER 4, 2024

Most organizations start out with a simple spreadsheet (like Excel or Google Sheets) to record contact information, transaction histories, and basic communication records. With the right CRM templates, you can replicate basic CRM functionality at a lower cost. What is a CRM template?

CRM 52

CRM Decision-making Small Business Software 52

Hubspot Sales

JANUARY 3, 2022

Your CRM manages customer and lead relationships and provides context about their challenges, goals, stage of the buyer’s journey, past conversations, purchase history, and more. If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. Can a CRM help with that?

CRM 124

CRM eCommerce Sales Software 124

SuperOffice

AUGUST 15, 2022

And the best way to do that is through the CRM technology. 5 ways CRM technology supports the customer-first business culture. And it is the CRM technology that helps to break down silos. The only difference is whether or not they’re using a CRM system. CRM software has numerous benefits. Break down silos.

CRM 105

CRM Communication Facilitation Profitability 105

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Communicate in the right channel. Communicate with both groups.

B2B 129

B2B Marketing Acquisition Media 129

SuperOffice

JUNE 30, 2022

The demand for integrated tech in our app store has led to more than 100 apps that now directly integrate with SuperOffice CRM. CRM helps companies manage their customer information and customer relationships, leading to a more customer centric organization. But integrations take CRM one step further. In a hurry?

CRM 106

CRM Computers and Electronics Decision-making Digitalization 106

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts. Account Intelligence.

Marketing 109

Marketing Account Management Facilitation CRM 109

Hubspot Sales

JUNE 5, 2020

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Let's start with digital marketing. Simply put, digital marketing involves connecting with and influencing your potential customers in the online space. Digital Selling.

Digitalization 139

Digitalization Marketing Media Sales 139

Hubspot Sales

MARCH 26, 2025

CRM Integration & Automation. Revenue enablement aligns sales, marketing, and customer success teams to optimize the entire revenue cycle. Revenue enablement focuses on selling, marketing, and customer success alignment with seamless communication at each touchpoint in the Customer Life Cycle with consistent messaging across.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Nutshell

JANUARY 2, 2025

Customer relationship management (CRM) system Computer-aided design (CAD) software Building information modeling (BIM) software Rendering software for architects Architecture accounting software Document management tools for architects Architect business suite software Image editing software for architects Which CRM has the features you need?

Software 62

Software Software CRM Construction 62

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Know your customer starts with “Marketing connects when it triggers emotional responses in people”.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? All the partners who used the new CRM alert system to identify their top priority BD calls have been pleased with the results. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Change management).

Management 130

Management Marketing Decision-making Government 130

Nutshell

AUGUST 18, 2021

Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing? “Marketing is building relationships at scale.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Nutshell

MAY 4, 2023

Table of Contents Do nonprofits use CRM? The 7 best CRMs for nonprofits Nutshell How nonprofits use Nutshell Salesforce Kindful Fundly CRM Salsa CiviCRM Bitrix24 How do I choose a CRM for a nonprofit? What is the average cost of a CRM for a nonprofit? What is the best CRM for small nonprofits?

CRM 139

CRM Software Software Communication 139

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Publishing e-Learning Decision-making 143