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How to Get Your Sales Team to Actually Use CRM Software

Hubspot Sales

You’ve decided you need customer relationship management (CRM) software. An empty CRM is like an empty water glass: Falling short of its full potential. Importance of CRM Adoption. There are many reasons why you should be using a CRM including greater productivity, insights, efficiency, collaboration, and more.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. A properly deployed CRM system is an immensely useful tool. It tracks and manages all interactions and communication your reps have with prospects and customers.

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The 3 Types of CRM Software (and Which Is Right for Your Business)

Hubspot Sales

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 In other words, the CRM market is an absolute powerhouse. Every business that uses a CRM does it to improve their customer experience.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

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Three ways CRM data can improve your sales pipeline

Nutshell

One of the clear advantages of a CRM system is access to centrally located customer data. In fact, 74% of CRM users say their CRM system offers improved access to customer data. At first, salespeople can be resistant to CRM implementation because it seems like a lot of work, and could be disruptive to their current processes.

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Q2–2022: Product updates to Insightly AppConnect, Service, Marketing, and CRM

Insightly

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Last published date field to article lists and details. What’s new with Insightly CRM? New reports available for knowledge base articles.

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