Brooks Group

JANUARY 9, 2025

Account managers keep customer service and customer success top of mind. Essential Skills for Sales vs. Sales training should emphasize the following skills: Prospecting and qualification: Identify and screen potential customers to ensure theyre worth pursuing based on specific criteria.

Account Management 99

Account Management Management Sales Account Growth 99

Nutshell

JUNE 2, 2019

When Nutshell’s last Customer Success effort fizzled out (more on that in a bit), I was fairly new to the CX team at Nutshell. Understanding the efforts Nutshell had already made to launch a Customer Success initiative was critically important in ensuring I did not repeat any past missteps. What were those missteps?

Customer Success 107

Customer Success Onboarding CRM Organization 107

Help Scout

MAY 20, 2021

So how can marketing teams create content and messaging to improve customer success and drive retention? In this post, we’re sharing some great examples of customer success marketing — marketing activities and features specifically designed to help existing customers be successful with your product.

Customer Success 80

Customer Success Marketing Acquisition Onboarding 80

DemandFarm

JANUARY 12, 2025

These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. This is where Revenue Operations (RevOps) comes into play, unifying these teams under a cohesive framework to drive predictable growth and enhance the customer experience.

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

SBI Growth

APRIL 11, 2020

As a Customer. For weeks now, businesses have been impacted by COVID-19. While it has been difficult to predict the severity of the pandemic, the one thing that has been unwavering is people’s innate desire to connect with one another.

Customer Success 115

Customer Success Customer Experience Communication B2B 115

SBI Growth

JANUARY 18, 2019

Because harnessing passion from advocates is an authentic way to drive customer intimacy and revenue growth. Advocacy is on fire! Research from the Demand Gen Report shared that as much as 84% of buyers seek input from their peers.

Customer Success 99

Customer Success Decision-making Finance Onboarding 99

Upland

JULY 3, 2023

By leveraging the power of ChatGPT alongside established sales platforms like Altify, however, organizations can unlock new opportunities to drive revenue growth and build stronger customer relationships. How can sellers and customer service use ChatGPT with Altify? Having a discovery call with a customer?

Facilitation 195

Facilitation Customer Success Innovation Customer Experience 195

Hubspot Sales

MARCH 26, 2025

Revenue enablement aligns sales, marketing, and customer success teams to optimize the entire revenue cycle. Revenue enablement focuses on selling, marketing, and customer success alignment with seamless communication at each touchpoint in the Customer Life Cycle with consistent messaging across.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

Brooks Group

OCTOBER 14, 2024

By thoroughly understanding the customer’s situation, sales professionals can offer more relevant and effective solutions. This increases the likelihood of customer success and satisfaction. Value Articulation Craft compelling value propositions tailored to each customer.

Emotional Intelligence 68

Emotional Intelligence Negotiation Sales Training Construction 68

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Insightly

JULY 23, 2023

Customer success (CS) is a commonly-used phrase in business today, often confused with customer experience and customer service. Customer service is responding to customer needs and concerns via various communications channels such as phone, chat, email, and forums. Let’s start with some definitions.

Customer Success 52

Customer Success Customer Experience B2B Onboarding 52

Customer Think

MARCH 13, 2024

Today one truth stands tall: customer success is paramount. It’s not just about making a sale; it’s about fostering lasting relationships and ensuring that customers achieve their desired outcomes.

Customer Success 56

Customer Success Communication Sales 56

Account Manager Tips

FEBRUARY 28, 2021

Customer Success Manager #7. Engagement Manager The five most in demand soft skills: Creativity Persuasion Collaboration Adaptability Time Management You don't need to be technical to be successful. Develop, communicate and execute your plans. Enterprise Account Executive #6. Know how to delegate. Fair and decisive.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success. Principles Behind Customer Success Strategies Customer success strategies are built on a proactive engagement model.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Arpedio

AUGUST 31, 2023

careers Are you ARPEDIO’s new Student in Customer Success? Back to careers Are you an aspiring future Customer Success Manager and have a passion for sales? What we are looking for We are looking for our next favorite colleague in the position of a Customer Success student assistant.

Customer Success 52

Customer Success Account Management B2B Innovation 52

Zendesk

OCTOBER 13, 2023

So too can businesses create their own playbook and implement it into their customer success strategy. Customer success playbooks provide step-by-step instructions that outline the best practices for achieving specific goals. What is a customer success playbook? What is a customer success playbook?

Customer Success 52

Customer Success Onboarding Customer Life Cycle Customer Experience 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

Brooks Group

APRIL 25, 2024

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Upland

JUNE 14, 2022

While there are multiple reasons these common difficulties occur such as poorly scoped deliverables or bad communication on the part of the project team, one of the lesser considered solutions has to do with having a point-of-view (POV).

Construction 195

Construction Software Software Profitability 195

Insightly

NOVEMBER 3, 2021

This is part 4 of a customer service and support blog series based on conversations with the leaders of Insightly’s client services and customer success teams. Customer success and customer service are fundamental components in your organization’s ability to deliver great experiences and create long-lasting relationships.

Remote Working 105

Remote Working Customer Success Facilitation Communication 105

Upland

MARCH 29, 2023

They must consistently create, measure, and communicate value to the customer. Enhancing communication : Relationship mapping can also improve communication within a customer organization. They can leverage their relationships with key stakeholders to drive additional revenue and build long-term partnerships.

CRM 195

CRM Management Stakeholders Decision-making 195

SBI Growth

NOVEMBER 24, 2020

Customer Success has become the focus of many organizations and answers questions such as “how do I retain my customer?” ” And “how do I grow within my current customer base?” ” To ensure your organization is focused on the right CS.

Customer Success 146

Customer Success Organization Onboarding Customer Experience 146

Zendesk

NOVEMBER 29, 2023

As the manager of customer success for the world’s largest professional networking platform, LinkedIn , Erika Tabacniks knows a thing or two about the importance of work-life balance in ensuring team success. The post Mastering the art of managing customer success with LinkedIn’s Erika Tabacniks appeared first on Zendesk.

Customer Success 52

Customer Success Management Customer Experience Communication 52

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Arpedio

JANUARY 30, 2025

Why Account-Based Everything is Changing Sales ABE is a game changer because it breaks down silos between sales, marketing, and customer success , aligning them around the same high-value accounts. With ABE, they collaborate from the start, ensuring a seamless and personalized experience for the customer.

Stakeholders 52

Stakeholders CRM Customer Success Account Management 52

Hubspot Sales

APRIL 10, 2020

When internal departments share information about the customer they enjoy a seamless experience when dealing with Marketing, Sales and Customer Success. The use of customer data from your CRM and customer insights from a connected, cross-functional hub allows you to develop relationships with your customer beyond the sale.

CRM 134

CRM Communication Decision-making Internet 134

Corporate Visions

JANUARY 23, 2020

Is your quarterly business review format putting your customer relationships at risk? Once your prospect becomes a customer, you might focus on typical customer success drivers, like getting your customer to adopt and love your product, or to stay engaged through check-ins and quarterly business reviews.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

Hubspot Sales

JANUARY 11, 2021

The good news is that B2B sales tools exist to simplify these processes by 1) streamlining and automating sales tasks , 2) making collaboration simple, and 3) ensuring reps have the appropriate resources to communicate with and convert prospects. InsightSquared is a revenue intelligence platform for sales, marketing, and customer success.

B2B 143

B2B Sales CRM Banking 143

Arpedio

JUNE 20, 2023

Client Case study Rethinking Customer Success and Sales: A Collaborative Powerhouse in the SaaS industry Download full case study About The Case Study Due to pre-IPO considerations, the following case study has been anonymized to protect the identity of the company involved.

Customer Success 52

Customer Success Account Management Facilitation Stakeholders 52

DemandFarm

AUGUST 31, 2023

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

DemandFarm

NOVEMBER 27, 2024

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. Often, marketing effectiveness suffers due to misalignment with sales or customer success.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Hubspot Sales

OCTOBER 15, 2019

Your CRM is not only essential for communicating with customers, it should also create alignment and streamline communication within your company. If you use a third-party tool to help you identify and engage with prospects, you definitely want to integrate it with your CRM to streamline communication. Email Integrations.

CRM 128

CRM eCommerce Software Software 128

Hubspot Sales

JULY 6, 2021

Use data to define relevant KPIs and communicate them with teams. Communicate with executives and key stakeholders about revenue stream performance. Ability to work with other C-Suite exclusives, communicate with key stakeholders, and explain and support decisions. An understanding of customer needs.

Decision-making 126

Decision-making Value Proposition Stakeholders Advertising 126

Hubspot Sales

JULY 5, 2021

An organization's success is the sum of all its departments' efforts. The best sales org can only take a business so far if its marketing, customer service, or customer success is lackluster — and vice versa. If you keep sales and customer service siloed, you lose out on that guidance, and your sales org suffers.

Facilitation 128

Facilitation Sales Leadership Customer Success 128

Sales Gravy

NOVEMBER 20, 2023

Best Practices in Account Management One of the most critical aspects of effective account management is maintaining regular communication with clients. Successful account management often involves collaboration with customer success and support teams.

Account Management 111

Account Management Management Client Relationships Business Growth 111

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98