Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Zendesk

APRIL 1, 2022

The band members face the audience, delivering an experience that creates loyal fans—similar to how your customer success managers (CSMs) work with your customers one-on-one. Customer success operations (CS Ops) is the behind-the-scenes crew that helps customer success managers excel at their jobs.

Customer Success 97

Customer Success Logistics Onboarding CRM 97

Nutshell

JUNE 2, 2019

When Nutshell’s last Customer Success effort fizzled out (more on that in a bit), I was fairly new to the CX team at Nutshell. In other words, the customers we worked so hard (and opened our wallets) to obtain through marketing and sales efforts were beginning to cancel one year after their signup date.

Customer Success 107

Customer Success Onboarding CRM Organization 107

DemandFarm

JANUARY 12, 2025

These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. This is where Revenue Operations (RevOps) comes into play, unifying these teams under a cohesive framework to drive predictable growth and enhance the customer experience. What is RevOps?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Tracking source to sale.

CRM 155

CRM Marketing Advertising Decision-making 155

Hubspot Sales

MARCH 26, 2025

Revenue enablement aligns sales, marketing, and customer success teams to optimize the entire revenue cycle. Revenue enablement focuses on selling, marketing, and customer success alignment with seamless communication at each touchpoint in the Customer Life Cycle with consistent messaging across.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

Sales Gravy

SEPTEMBER 19, 2024

In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Customer-Centered Strategy: A customer-first approach drives effective go-to-market strategies.

Sales Training 98

Sales Training Marketing Sales Onboarding 98

Brooks Group

OCTOBER 14, 2024

In a world where customers can easily switch to a competitor, sales organizations that fail to meet these new expectations risk losing opportunities. Retaining Customers in a Competitive Market There are several differences between customer satisfaction and customer loyalty.

Emotional Intelligence 70

Emotional Intelligence Negotiation Sales Training Construction 70

Upland

JULY 3, 2023

By leveraging the power of ChatGPT alongside established sales platforms like Altify, however, organizations can unlock new opportunities to drive revenue growth and build stronger customer relationships. How can sellers and customer service use ChatGPT with Altify?

Facilitation 195

Facilitation Customer Success Innovation Customer Experience 195

SuperOffice

DECEMBER 8, 2020

Today’s leading companies are turning toward relationship marketing strategies that build lasting relationships with new customers, while strengthening the connections with their existing customers, and in this way encourage loyalty. Email marketing. Purchase habits. Challenges or pain points.

Marketing 98

Marketing Customer Experience Profitability Media 98

Insightly

MAY 28, 2021

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. . Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Pursue a marketing specialty?

Marketing 98

Marketing Decision-making Media Management 98

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Insightly

JUNE 1, 2022

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Out of the box, it includes over 500 pre-built connectors to applications across HR, Finance, IT, Sales, Marketing, Productivity, and Data storage.

CRM 98

CRM Marketing Finance Publishing 98

SBI Growth

APRIL 11, 2020

As a Customer. For weeks now, businesses have been impacted by COVID-19. While it has been difficult to predict the severity of the pandemic, the one thing that has been unwavering is people’s innate desire to connect with one another.

Customer Success 115

Customer Success Customer Experience Communication B2B 115

Outbound Engine

JANUARY 26, 2021

Here are a few of the biggest email marketing mistakes businesses should avoid. Ignoring that reality is absolutely one of the biggest email marketing mistakes. If you send the same exact email month over month to the same people, your email marketing will not benefit your business. Get the latest Email Marketing Roadmap now.

Marketing 89

Marketing Small Business Communication Insurance 89

Arpedio

JANUARY 30, 2025

Instead of casting a wide net to reach as many potential customers as possible, ABE targets a smaller number of high-value accounts, treating them as unique opportunities. Traditional sales and marketing efforts try to capture as many leads as possible, hoping that some will convert.

Stakeholders 52

Stakeholders CRM Customer Success Account Management 52

SBI Growth

JANUARY 18, 2019

Because harnessing passion from advocates is an authentic way to drive customer intimacy and revenue growth. Advocacy is on fire! Research from the Demand Gen Report shared that as much as 84% of buyers seek input from their peers.

Customer Success 99

Customer Success Decision-making Finance Onboarding 99

DemandFarm

NOVEMBER 27, 2024

“The leads shared by marketing this month is a gold mine!” “We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Invest in buyer persona and market research.

Sales 221

Sales Prioritization Innovation Sales Training 221

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Upland

MAY 3, 2023

If you sell an innovative product, something that requires your customer to ‘Cross the Chasm’ of the early adopter, sometimes that customer can go 57% of the way through the buyer’s journey, but still not understand what you’re selling. Salesforce has millions of happy customers. What is it, exactly, that Salesforce sells?

CRM 195

CRM Software Software Innovation 195

Hubspot Sales

JANUARY 11, 2021

The good news is that B2B sales tools exist to simplify these processes by 1) streamlining and automating sales tasks , 2) making collaboration simple, and 3) ensuring reps have the appropriate resources to communicate with and convert prospects. There are dozens of B2B sales tools on the market today. 16 B2B Sales Tools.

B2B 143

B2B Sales CRM Banking 143

Insightly

NOVEMBER 3, 2021

This is part 4 of a customer service and support blog series based on conversations with the leaders of Insightly’s client services and customer success teams. Customer success and customer service are fundamental components in your organization’s ability to deliver great experiences and create long-lasting relationships.

Remote Working 105

Remote Working Customer Success Facilitation Communication 105

Hubspot Sales

JULY 6, 2021

This team responsible for aligning activities and supporting sales, marketing, and service departments — all of which contribute to revenue growth. A CRO focuses on sales, with relation to everything that goes into driving them, like marketing campaigns or product pricing. CRO Marketing and Product Responsibilities.

Decision-making 126

Decision-making Value Proposition Stakeholders Advertising 126

Hubspot Sales

JULY 5, 2021

An organization's success is the sum of all its departments' efforts. The best sales org can only take a business so far if its marketing, customer service, or customer success is lackluster — and vice versa. Customer Service. Customer Success. How Company Silos Hurt Sales.

Facilitation 128

Facilitation Sales Customer Success Leadership 128

Arpedio

AUGUST 31, 2023

careers Are you ARPEDIO’s new Student in Customer Success? Back to careers Are you an aspiring future Customer Success Manager and have a passion for sales? What we are looking for We are looking for our next favorite colleague in the position of a Customer Success student assistant.

Customer Success 52

Customer Success B2B Account Management Innovation 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Hubspot Sales

APRIL 10, 2020

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. Companies that focus on helping rather than selling are winning the battle for the most empowered generation of customers. That’s where the most value is today.

CRM 134

CRM Communication Decision-making Internet 134

Upland

MARCH 29, 2023

They must consistently create, measure, and communicate value to the customer. Enhancing communication : Relationship mapping can also improve communication within a customer organization. They can leverage their relationships with key stakeholders to drive additional revenue and build long-term partnerships.

CRM 195

CRM Management Stakeholders Decision-making 195

Corporate Visions

JANUARY 23, 2020

Is your quarterly business review format putting your customer relationships at risk? Once your prospect becomes a customer, you might focus on typical customer success drivers, like getting your customer to adopt and love your product, or to stay engaged through check-ins and quarterly business reviews.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

Brooks Group

APRIL 25, 2024

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. Achieving interlock between sales, marketing, and product on a digital strategy. Segment 2: Integrating Product into Your Digital Strategy.

Digital Transformation 99

Digital Transformation Marketing Digitalization B2B 99

Upland

OCTOBER 17, 2023

Customer success leaders leverage chatbots to lighten workloads. Personalizing marketing efforts Marketers should be part of your revenue team for an account-based selling approach. Savvy marketers use AI data analysis to create highly personalized content. What are industry market trends?

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

SBI Growth

NOVEMBER 24, 2020

Customer Success has become the focus of many organizations and answers questions such as “how do I retain my customer?” ” And “how do I grow within my current customer base?” ” To ensure your organization is focused on the right CS.

Customer Success 146

Customer Success Organization Onboarding Customer Experience 146