Arpedio

JANUARY 30, 2025

Why Account-Based Everything is Changing Sales ABE is a game changer because it breaks down silos between sales, marketing, and customer success , aligning them around the same high-value accounts. With ABE, they collaborate from the start, ensuring a seamless and personalized experience for the customer.

Stakeholders 52

Stakeholders CRM Customer Success Account Management 52

PandaDoc

MARCH 25, 2025

Its a decision that requires research, deliberation, and often, multiple stakeholders. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. This stage can involve multiple meetings and additional stakeholders. You cant just pick it off a menu.

Sales 52

Sales Supply Chain Decision-making Stakeholders 52

Hubspot Sales

AUGUST 26, 2020

Customer Success. Your marketers and salespeople pinpoint vital stakeholders within the target company. The means of communication must reflect the prospect’s preferences. Executives at your firm may also interact personally with critical stakeholders of the target account. Which communication channels they prefer.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Providing AI-driven insights into account health, whitespace opportunities, and stakeholder influence, enabling proactive decision-making.

Account Management 40

Account Management Key Account Management Management Account Planning 40

Hubspot Sales

JANUARY 11, 2021

The good news is that B2B sales tools exist to simplify these processes by 1) streamlining and automating sales tasks , 2) making collaboration simple, and 3) ensuring reps have the appropriate resources to communicate with and convert prospects. InsightSquared is a revenue intelligence platform for sales, marketing, and customer success.

B2B 143

B2B Sales CRM Banking 143

Hubspot Sales

JULY 6, 2021

Use data to define relevant KPIs and communicate them with teams. Communicate with executives and key stakeholders about revenue stream performance. Ability to work with other C-Suite exclusives, communicate with key stakeholders, and explain and support decisions. An understanding of customer needs.

Decision-making 126

Decision-making Value Proposition Stakeholders Advertising 126

Brooks Group

APRIL 9, 2024

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. Balancing these perspectives and ensuring your solution addresses the concerns of all stakeholders is crucial.

Value Proposition 109

Value Proposition Procurement Decision-making Stakeholders 109

SBI

APRIL 8, 2020

Enablement’s Responsibilities: Own, Define, Communicate! At Seismic we are not just enabling our Sales teams, we support everybody in our organization that is customer-facing: Marketing, Sales, Customer Success, and our Partners/Channel. Final Thoughts: Communication.

Communication 48

Communication Value Proposition e-Learning Stakeholders 48

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Communication Management Artificial Intelligence 52

DemandFarm

NOVEMBER 27, 2024

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. Often, marketing effectiveness suffers due to misalignment with sales or customer success.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Arpedio

AUGUST 31, 2023

careers Are you ARPEDIO’s new Student in Customer Success? Back to careers Are you an aspiring future Customer Success Manager and have a passion for sales? What we are looking for We are looking for our next favorite colleague in the position of a Customer Success student assistant.

Customer Success 52

Customer Success Account Management B2B Innovation 52

Force Management

OCTOBER 13, 2022

The first step to creating a customer-focused sales process is to align your entire commercial organization on a new message of value that communicates your solution in terms of customer outcomes. Decisions may require the approval of additional stakeholders, each with their own criteria.

Stakeholders 107

Stakeholders Communication Value Selling Organization 107

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success. Principles Behind Customer Success Strategies Customer success strategies are built on a proactive engagement model.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JUNE 20, 2023

Client Case study Rethinking Customer Success and Sales: A Collaborative Powerhouse in the SaaS industry Download full case study About The Case Study Due to pre-IPO considerations, the following case study has been anonymized to protect the identity of the company involved. Superior together.

Customer Success 52

Customer Success Account Management Facilitation Stakeholders 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

Desired Path

AUGUST 5, 2020

Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.

Customer Success 52

Customer Success Telecommunications Value Proposition Healthcare 52

Desired Path

AUGUST 5, 2020

Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.

Customer Success 52

Customer Success Telecommunications Value Proposition Healthcare 52

Desired Path

AUGUST 5, 2020

Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.

Customer Success 52

Customer Success Telecommunications Value Proposition Healthcare 52

Hubspot Sales

MARCH 3, 2020

Because these questions are important to your prospective customer, you as a seller, should be ready to help answer them. It’s up to you as the seller to communicate across teams, anticipate potential challenges and blockers, secure your next steps, and keep the buying committee updated along the way.

Management 115

Management Stakeholders Onboarding Decision-making 115

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Hubspot Sales

DECEMBER 12, 2017

It can be accessed online, easily customized, and is serviced and supported by the provider’s own product engineers and customer success team. SaaS salespeople must clearly communicate the benefits and features of their software. It is a type of software hosted, secured, and managed by a single provider.

Sales 144

Sales Acquisition Software Software 144

Zendesk

AUGUST 24, 2021

So, B2B customer service is the assistance or advice that a B2B provides to another business that’s using its product or services. B2B customer service often involves communicating directly with client companies—answering their questions, helping them troubleshoot issues, or providing them with the resources they need to solve problems.

B2B 98

B2B B2C Finance Communication 98

Hubspot Sales

JULY 1, 2019

Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. A successful account-based approach requires cross-department coordination. 3) How many customer stakeholders are involved in our average deal?

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

DemandFarm

DECEMBER 27, 2024

In KAM, this enables managers to coach reps on stakeholder engagement, relationship building, and navigating complex account hierarchies. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision. This allows them to make informed decisions and guide their teams strategically.

Sales Management 40

Sales Management Management Decision-making Negotiation 40

Insightly

SEPTEMBER 28, 2021

4 customer service challenges (and how to solve them). This is part 2 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. In part 1 of this customer service blog series, we discussed five important skills for building great relationships.

Remote Working 98

Remote Working Prioritization Communication Stakeholders 98

Miller Heiman Group

APRIL 2, 2019

As you plan a course of action for winning back the customer, you need to identify the key players, buying influences and the valid business reason for each. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Focus on post-sale.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Insightly

MARCH 4, 2022

6 Ways To Make Every Customer Interaction Matter. Healthy customer interactions and speedy complaint resolutions create better outcomes for all stakeholders. Positive customer interactions increase revenues and improve brand reputations. When employees make customers happy, their morale increases.

Media 97

Media Stakeholders Profitability Communication 97

KAM With Passion

MARCH 17, 2022

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Hubspot Sales

FEBRUARY 13, 2025

SPICED is a customer-centric framework that provides a unified approach for all revenue teams. It gets sales, customer success, and marketing speaking the same language so buyers dont feel like theyre talking to three different companies. Clarify the steps and stakeholders involved in decision-making. Critical Event.

Decision-making 52

Decision-making Sales Prioritization CRM 52

Hubspot Sales

DECEMBER 6, 2022

Participating in these communities is a great way to network with other organizations and stakeholders in your business ecosystem. For example, they might know the most relevant stakeholders, when strategic planning occurs, what budgets are available, and details about an account’s product or strategic roadmaps.

Onboarding 128

Onboarding Decision-making Organization CRM 128

Planview

JUNE 6, 2022

Our goal is not only to empower our customers to focus on the work that matters most, but also our own teams and there is no denying that when working within a sales organization, collaboration, focus, and communication is crucial to success. I spend about 90% of my meeting time interacting with internal (Planview) stakeholders.

Leadership 98

Leadership Sales Sales Leadership Meetings 98

Hubspot Sales

JUNE 5, 2019

Rapid testing: Channel partners let you experiment with new customer bases, products, packages, promotions, and/or marketing campaigns in a low-stakes environment. As our channel sales manager, you’ll identify potential new partners, show them the value of working with [company], and enable existing customers to sell [product].

Sales 111

Sales Onboarding Retail Stakeholders 111

Brooks Group

AUGUST 6, 2024

Your customers now have more options, and the industrial sector has become more competitive. Sales professionals need to differentiate their products or services and effectively communicate their unique value propositions to stand out from the competition.

Manufacturing 103

Manufacturing Supply Chain Value Selling Sales 103

PartnerTap

SEPTEMBER 23, 2021

You’ve got to find the right set of partners, align, communicate, and then execute with them. To do this you have to think about what problem or problems your customer is trying to solve. Ecosystems are the Secret to Multi-Partner Plays and Customer Success. Bringing multiple partners into the same deal is not easy.

Meetings 86

Meetings Software Software Stakeholders 86

Showpad

JUNE 22, 2020

And, sales enablement must be closely aligned to their stakeholders’ goals to be able to meet their expectations. And only 28% that met their stakeholders’ expectations were able to improve sales productivity by double-digit percentages. . So, it’s how you leverage the concept of sales enablement that makes all the difference.

Digital Transformation 96

Digital Transformation Digitalization Sales Artificial Intelligence 96

PartnerTap

JULY 31, 2023

Clear message for all stakeholders : your co-sell message must be easy for everyone to understand. Get your message heard internally : make sure your co-sell message is heard and understood by all internal stakeholders. Make a splash internally: create an internal communications and launch plan for all internal stakeholders.

Stakeholders 75

Stakeholders Marketing Media Sales 75

DemandFarm

MARCH 31, 2023

The leadership team plays a big role in creating an impression that as a business it is vital to understand all the stakeholders in the buying process. By being aware of stakeholders’ feelings about your organization, it is possible to mitigate any red flags like lack of engagement, which can prevent loss.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52