Remove Communication Remove Decision-making Remove Document
article thumbnail

THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color? Truth be told, 99 percent of us don’t bother reading these documents at all. tax code, a document filled to the brim with dense terminology and one-dimensional creativity. It would be similar to “indulging” in the U.S.

article thumbnail

3 Decision Making Models of Human Decision Making Process

Flevy

How do people make decisions? Studies have suggested that the traditional Decision Making model—commonly known as the Rational Decision Making Model—does not explain the whole ambit of Decision Making. People, including managers of organizations, arrive at decisions using a variety of routes.

article thumbnail

The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal. Michael Thomas: There are two ways to look at this.

article thumbnail

The 10 Best SaaS CRM Software

Hubspot Sales

An effective CRM is make-or-break for SaaS companies because of: Customer Retention. Your CRM can gather data and make suggestions for enhanced decision-making. 24/7 Mass Communication Unlike a brick-and-mortar business, you have a global audience that requires 24/7 communication. User Experience.

CRM 115
article thumbnail

Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Ten to fifteen years ago, a seller could huddle up with three or four decision makers and quickly decide on a purchase. Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Decision-making time, compared to five to seven years ago, has increased by 60%.

B2B 76
article thumbnail

The Enablement Profession at a Crossroads

Mike Kunkle

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. There is a proven-effective path forward, though.

article thumbnail

How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. They should be well documented in your CRM, preferably with a scoring system. Are they: An Influencer , who has some level of recognized expertise, sway with the decision makers, or political capital?

B2B 243