Remove Communication Remove Decision-making Remove Document
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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color? Truth be told, 99 percent of us don’t bother reading these documents at all. tax code, a document filled to the brim with dense terminology and one-dimensional creativity. It would be similar to “indulging” in the U.S.

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3 Decision Making Models of Human Decision Making Process

Flevy

How do people make decisions? Studies have suggested that the traditional Decision Making model—commonly known as the Rational Decision Making Model—does not explain the whole ambit of Decision Making. People, including managers of organizations, arrive at decisions using a variety of routes.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal. Michael Thomas: There are two ways to look at this.

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The Enablement Profession at a Crossroads

Mike Kunkle

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. There is a proven-effective path forward, though.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. They should be well documented in your CRM, preferably with a scoring system. Are they: An Influencer , who has some level of recognized expertise, sway with the decision makers, or political capital?

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Improve communication. Do you make the first move and present a compelling proposal that positions you as the partner of choice? A request for proposal (RFP) is a document clients create that defines their requirements for the provision of goods and services.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. Yet, it’s still documentable; still a process. click the image to see a larger version] This makes sense, right?

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