Holden Advisors

SEPTEMBER 21, 2021

Imagine if you could banish “no-decision” from your sales funnel. They build a shared vision around the ability to address a compelling business need or market opportunity and build the scaffolding of commitment to make this vision a reality. In essence, divergent thinking is the antidote to “no decision.”.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Holden Advisors

NOVEMBER 3, 2021

Assist in communicating value. Collaborates with marketing to develop internal and external value messages. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it.

Procurement 369

Procurement Finance Construction Government 369

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

Communication 130

Communication Facilitation Leadership Remote Working 130

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Why is a marketing report important?

Marketing 83

Marketing Media Decision-making Digitalization 83

Strategic Account Management Association

MARCH 2, 2022

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. The business case for diversity. Yelp counts.)

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. An effective CRM is make-or-break for SaaS companies because of: Customer Retention. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies? User Experience.

CRM 115

CRM Software Software Onboarding 115

Red Star Kim

MAY 16, 2023

Some were new to their roles and professional services marketing. A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. Can you approve this?”

Communication 130

Communication Brainstorming Decision-making Interpersonal Skills 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing CRM e-Learning Software 171

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Strategic Account Management Association

JUNE 30, 2021

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Service teams generally have that expertise but can’t scale as broadly as your SAM community. Michael Thomas: The most basic advantage for SAMs would be to sell more stuff and make more money.

Digitalization 520

Digitalization Organization Account Management Management 520

Hubspot Sales

MARCH 12, 2025

The internet makes research a breeze until youre drowning in options and cant tell whats worth your time. Buyers face the same challenge every day, making simplicity a superpower in sales. SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. One word: Overload.

Decision-making 87

Decision-making Sales Internet B2B 87

Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

Marketing 126

Marketing Decision-making Advertising Media 126

Hubspot Sales

SEPTEMBER 30, 2024

Treating Social Selling Like Conventional Bhavik Sarkhedi , Growth Head & CMO of Content Whale , says, "One of the biggest mistakes sales reps make in social selling is treating it like traditional cold outreach. It will make the target customers or clients comfortable and unwary. 9 Social Selling Mistakes You Need to Avoid 1.

Media 108

Media Decision-making Prioritization B2B 108

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Recognize market trends as well as the strengths and weaknesses of competitors. Improve communication. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Define price strategy. Create sustained value.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Hubspot Sales

APRIL 23, 2025

In return, his company provided the market access his partner lacked. They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. Think: Whos contributing what, how decisions get made, and how profits (or losses) are split.

Supply Chain 82

Supply Chain Manufacturing Government Acquisition 82

Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen. Change management). Change management) appeared first on Kim Tasso.

Management 130

Management Marketing Decision-making Government 130

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 116

Customer Experience Marketing Prioritization Sales 116

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Communicate in the right channel. Communicate with both groups.

B2B 129

B2B Marketing Acquisition Media 129

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. Measure and communicate value in a way that means something to them. How do you feel? DOWNLOAD NOW.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Nutshell

AUGUST 18, 2021

Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing? “Marketing is building relationships at scale.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Brooks Group

JANUARY 9, 2025

Essential Skills for Sales vs. Account Management The specific requirements of each role will vary depending on your companys unique market, environment, and goals. Developing rapport: Identify a buyers behavior style and tailor your communication to match. converting prospects into customers and making sales).

Account Management 104

Account Management Management Sales Account Growth 104

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. How can I make the time to be proactive? Help cross-pollinate ideas between teams with internal communication.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Hubspot Sales

JANUARY 8, 2025

Nevertheless, once youve identified your prospects intrinsic motivation and can understand their desired future state, Keenan suggests that all thats left is to make sure they not only believe that that future state can happen, but that you can make it happen better than anyone else. Con #1: Getting good at gap selling takes some time.

Sales 113

Sales Decision-making Negotiation Sales Environment 113

Hubspot Sales

MARCH 13, 2025

Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers. On top of that, B2B buyers are wary of sellers trying to influence their decisions. If sellers can articulate benefits and discuss how the companys financial picture can improve, the chances of making sales are higher.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. For example: Internal communication – Why, how and what (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. That’s hyperbole and humor, to make a point, but it’s not far from the truth.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Earning potential Key account managers earn significantly above the national average of major markets. Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! Enough for champagne and caviar?

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Convey who you are and why they should listen to you, but also be sure to make it about them.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

DemandFarm

JANUARY 12, 2025

But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. What is RevOps? How RevOps Helps in Key Account Management?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Planview

APRIL 14, 2025

With these reports, well connect you with what were doing at Planview and the market at large, echoing our conversations with highly effective teams and leaders at companies around the world. How Were Responding Hearing what matters to our customers and the market at large drives our innovation roadmap. AI-powered decision-making.

Innovation 59

Innovation Decision-making Prioritization Government 59

Hubspot Sales

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These tools help teams work better, close more sales, and make more money. Showing which sales content works best so teams can make better choices. Lets get started! Content Management.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

Hubspot Sales

FEBRUARY 13, 2025

A few years ago, I was in the market for a learning management system. The marketing side was fun and relatable. It gets sales, customer success, and marketing speaking the same language so buyers dont feel like theyre talking to three different companies. Clarify the steps and stakeholders involved in decision-making.

Decision-making 52

Decision-making Sales Prioritization CRM 52