Upland

MAY 22, 2024

AI has significantly impacted how sales teams conduct whitespace analysis, making it more efficient and targeted while also increasing return on investment. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Red Star Kim

FEBRUARY 12, 2024

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Use in different media.

Media 130

Media Financial Services Advertising Decision-making 130

Hubspot Sales

JANUARY 25, 2021

You want to make sure they’re good at what you’re hiring them to do, fit into the company culture, and have the experience necessary to be successful. Here’s how to make sure you don’t waste your time or money onboarding the wrong fit. Use social media to familiarize yourself with candidates. Do your candidate homework.

Sales 145

Sales Decision-making Media Communication 145

Account Manager Tips

AUGUST 4, 2022

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It’s about being present and engaging across various platforms and touchpoints.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Outbound Engine

DECEMBER 4, 2019

Make Data Cleaning a Routine. Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. If your data is inaccurate, your decisions won’t be much better. Instead, make it your goal to reach your audience on a more personal level.

Small Business 145

Small Business Marketing B2C Media 145

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

B2B 115

B2B B2C Decision-making Software 115

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Find out how they use your product and services and what you can do to make their workday better. Create an ICP/ buyer persona that makes it clear who this type of customer is. Communicate with both groups.

B2B 129

B2B Marketing Acquisition Media 129

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. Potential customers appreciate feeling understood and receiving communications that resonate with their behavior and choices. This could include users who have visited your website or social media platforms.

Marketing 126

Marketing Decision-making Advertising Media 126

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or ebooks), and social media pages to connect with customers.

Digitalization 139

Digitalization Marketing Media Sales 139

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. There are some common pitfalls sales reps tend to run into when leveraging social media as a sales resource.

Media 91

Media Decision-making Prioritization B2B 91

Red Star Kim

AUGUST 14, 2023

Make your content stand out. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. But there were concerns about accuracy, originality, authenticity, style, intellectual property and being up-to-date. And memorable.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

MARCH 23, 2018

Make it About You Too. This way, I can keep calls on track and accomplish what I want to achieve, while making customers feel that they are in control of the conversation. Make it something the prospect can be infected by. I personally prefer to pace around while making sales calls. Adopt Smart Product Positioning.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Account Manager Tips

JULY 5, 2022

A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Leverage Social Media. Modern knowledge workers communicate constantly. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. Develop Powerful Connections Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

Hubspot Sales

MAY 15, 2020

In other words, if you don’t have an eCommerce store, now is probably the perfect time to make the investment. And if you do have an eCommerce presence, you need to make sure you’re equipped to keep up with the influx of shoppers and incredible amount of competition. Customization makes products highly personal.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Hubspot Sales

MARCH 1, 2019

In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of their sales processes, and reduce the amount of time it takes to make a sale. And the contacts that demonstrate interest (e.g.,

Sales 138

Sales Decision-making Organization Marketing 138

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? If you’re pursuing a privately held company, review their press releases or news articles in local business journals and the industry trade media. Find a common language.

Shareholders 130

Shareholders Value Proposition Decision-making Communication 130

Hubspot Sales

JANUARY 25, 2021

This also makes it easy for your team to refer to and apply that contact data as needed — and as a result, you’ll have the data alignment that’s necessary to effectively increase customer loyalty and delight. Salesforce offers a number of apps — such as Einstein AI — that make it easier to achieve your unique goals.

CRM 137

CRM Customer Experience Artificial Intelligence Media 137

Hubspot Sales

FEBRUARY 18, 2020

Build relationships via social media. At this point, telling a business to leverage social media to improve its sales efforts is like telling a junior in high school to read Catcher in the Rye to get above a B- in their English class. A lot of businesses take the same approach with social media. It’s obvious.

Innovation 130

Innovation Construction Media Sales 130

Hubspot Sales

NOVEMBER 9, 2020

Businesses that purchase industrial products are incredibly dependent on them, as they likely make up a significant aspect of their day-to-day processes. There aren’t as many companies in need of industrial machinery as businesses in need of social media management tools. Complex Purchasing Decisions. In fact, there are only 15.

Manufacturing 132

Manufacturing B2B Decision-making Construction 132

Red Star Kim

FEBRUARY 28, 2023

Some were concerned with the challenge of making flexible working align with client expectations for face-to-face contact and service delivery. These could then be used to adapt the use of social media so that the content and channel choices are more aligned to the market segments and personas in use.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Hubspot Sales

AUGUST 10, 2020

If you’re brand new to sales, don’t worry about not having a solid foundation just yet, but make sure it is a top priority on your development plan to support your career growth. Communication Skills. To work in sales, excellent communication skills are a must. Foundational Sales Knowledge. What does that mean?

Sales 143

Sales Negotiation Communication Leadership 143

Red Star Kim

NOVEMBER 9, 2023

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition. What is the informal decision-making process?

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Hubspot Sales

NOVEMBER 12, 2019

In a world filled with sales reps trying to make quota, the same goal remains: close the sale. The goal with a value-based selling approach is to put the needs of the customer first, guiding them through the sales process to make an informed decision to best suit their needs (ideally, leading to the purchase of your product).

Decision-making 126

Decision-making Media CRM Sales 126

Hubspot Sales

APRIL 19, 2021

That's why any form of cold sales outreach can be exhausting and ineffective when you don't know what you're doing — and that's not specific to active communication like face-to-face meetings or phone calls. Make sure you're speaking to your recipients' interests, and clearly communicate what you want out of your email exchange.

Decision-making 130

Decision-making Communication Media Digitalization 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

MARCH 15, 2019

The Small Business Administration says that almost 80% of new businesses make it through their first 12 months. You have to actively work to make a business successful. These types of insights are invaluable and help you make informed business decisions and goals. Make a plan. But that's not all. Create workflows.

Decision-making 145

Decision-making Small Business Digitalization e-Learning 145

Hubspot Sales

OCTOBER 14, 2019

Typically, prospective customers go through the following stages when making a purchase: Awareness — The buyer realizes they have a problem or pain point that needs to be solved. Decision — The buyer is comparing available options, and determines which course of action to take. Who makes the final purchasing decisions? —

B2B 138

B2B Value Proposition Decision-making Sales 138

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

OCTOBER 28, 2019

Consumers are becoming increasingly skeptical of media, advertising, and being “sold” to — with just four percent of Americans believing companies advertise with integrity. This will help you determine if the product or service you are offering is a good fit, and will enable you to make the best recommendation possible.

Advertising 129

Advertising Decision-making Communication Meetings 129

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

NOVEMBER 21, 2018

decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”. Decision maker: gives final approval for the purchase. The bottom of the funnel is the decision stage. On average, there are 6.8 User: Uses your product regularly.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). A brand is a promise that it will deliver a set of attributes. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

NOVEMBER 28, 2021

Plus, they can set notifications as to when they need to follow up with prospects, and make notes of personal information they receive during an interaction, so they can personalize the next conversation. This tool improves communication and allows the handoff to be streamlined and efficient. Increase Teamwork. Hard Numbers.

CRM 139

CRM Communication Decision-making Profitability 139