Hubspot Sales

APRIL 9, 2025

Pro tip: Make sure you space your calls far enough apart so you can prepare before each one (e.g., Craft your communication to reflect individual needs based on data insights (e.g., Making this simple tweak boosted my response rate 3x over and gave my pitches the tone of dialogue, not junk mail. 15-20 minutes). Response rate?

Decision-making 98

Decision-making Stakeholders Finance Software 98

Hubspot Sales

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. Now, I’m seeing companies use AI platforms to help them make better data-driven decisions around their pricing strategies.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Zendesk

JUNE 1, 2022

According to the Zendesk Customer Experience (CX) Trends Report 2022 , only 21 percent of shoppers say companies make it easy to interact with them. The best customer communication strategies arm your team with the tools and knowledge they need to engage with buyers according to their preferred communication methods and channels.

Communication 98

Communication Artificial Intelligence Media Customer Experience 98

Nutshell

JANUARY 30, 2025

However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. A professional and efficient marketing report gives you the power to make the right decisions for your business, driving the best results.

Marketing 83

Marketing Media Decision-making Digitalization 83

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Improve communication. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract. Be transparent and accountable for purchasing decisions.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 100

Media Marketing B2C Stakeholders 100

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Convey who you are and why they should listen to you, but also be sure to make it about them.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Upland

MAY 22, 2024

AI has significantly impacted how sales teams conduct whitespace analysis, making it more efficient and targeted while also increasing return on investment. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Hubspot Sales

JANUARY 25, 2021

You want to make sure they’re good at what you’re hiring them to do, fit into the company culture, and have the experience necessary to be successful. Here’s how to make sure you don’t waste your time or money onboarding the wrong fit. Use social media to familiarize yourself with candidates. Do your candidate homework.

Sales 145

Sales Decision-making Media Communication 145

Account Manager Tips

AUGUST 4, 2022

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It’s about being present and engaging across various platforms and touchpoints.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Outbound Engine

DECEMBER 4, 2019

Make Data Cleaning a Routine. Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. If your data is inaccurate, your decisions won’t be much better. Instead, make it your goal to reach your audience on a more personal level.

Small Business 145

Small Business Marketing B2C Media 145

Red Star Kim

FEBRUARY 12, 2024

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Use in different media.

Media 130

Media Financial Services Advertising Decision-making 130

DemandFarm

OCTOBER 15, 2024

Personalized customer communication: Tailor your messages to each customer by using AI to analyze their preferences, purchase history, and interactions. Customer sentiment analysis: Monitor customer sentiment by analyzing social media listening, surveys, and other feedback. How to ensure that you are evaluating enterprise-grade AI?

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

Hubspot Sales

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. Decision-maker: The person in charge of making a final decision on the sale. Social spamming: Unsolicited social media messages to sell a product or service.

Sales 145

Sales Decision-making Prioritization Media 145

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Find out how they use your product and services and what you can do to make their workday better. Create an ICP/ buyer persona that makes it clear who this type of customer is. Communicate with both groups.

B2B 129

B2B Marketing Acquisition Media 129

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. Potential customers appreciate feeling understood and receiving communications that resonate with their behavior and choices. This could include users who have visited your website or social media platforms.

Marketing 126

Marketing Decision-making Advertising Media 126

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or ebooks), and social media pages to connect with customers.

Digitalization 139

Digitalization Marketing Media Sales 139

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Hubspot Sales

MARCH 1, 2019

In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of their sales processes, and reduce the amount of time it takes to make a sale. And the contacts that demonstrate interest (e.g.,

Sales 143

Sales Decision-making Organization Marketing 143

Red Star Kim

AUGUST 14, 2023

Make your content stand out. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. But there were concerns about accuracy, originality, authenticity, style, intellectual property and being up-to-date. And memorable.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

MARCH 23, 2018

Make it About You Too. This way, I can keep calls on track and accomplish what I want to achieve, while making customers feel that they are in control of the conversation. Make it something the prospect can be infected by. I personally prefer to pace around while making sales calls. Adopt Smart Product Positioning.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

ACT

DECEMBER 18, 2024

In a recent survey of decision-makers in the professional services sector, 96 percent of respondents reported difficulties forecasting roles and skills for future projects. You can analyse the available data and related metrics to make smarter decisions regarding budgeting and resource allocation. Another 61.5

Client Relationships 52

Client Relationships Small Business CRM Decision-making 52

Account Manager Tips

JULY 5, 2022

A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Leverage Social Media. Modern knowledge workers communicate constantly. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. Develop Powerful Connections Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

Hubspot Sales

MAY 15, 2020

In other words, if you don’t have an eCommerce store, now is probably the perfect time to make the investment. And if you do have an eCommerce presence, you need to make sure you’re equipped to keep up with the influx of shoppers and incredible amount of competition. Customization makes products highly personal.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Envisio

APRIL 23, 2025

if we dont replace this pipe now, itll cost 5x more after it fails) enables informed decisions. Prioritize community engagement and transparency The best public works strategic plan is built with the community. That means inviting feedback, and communicating transparently. Engage relevant parties early and often.

Decision-making 52

Decision-making Leadership Energy and Utilities Prioritization 52

Hubspot Sales

FEBRUARY 18, 2020

Build relationships via social media. At this point, telling a business to leverage social media to improve its sales efforts is like telling a junior in high school to read Catcher in the Rye to get above a B- in their English class. A lot of businesses take the same approach with social media. It’s obvious.

Innovation 139

Innovation Construction Media Sales 139

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? If you’re pursuing a privately held company, review their press releases or news articles in local business journals and the industry trade media. Find a common language.

Shareholders 130

Shareholders Value Proposition Decision-making Communication 130

Hubspot Sales

NOVEMBER 9, 2020

Businesses that purchase industrial products are incredibly dependent on them, as they likely make up a significant aspect of their day-to-day processes. There aren’t as many companies in need of industrial machinery as businesses in need of social media management tools. Complex Purchasing Decisions. In fact, there are only 15.

Manufacturing 137

Manufacturing B2B Decision-making Construction 137

Brooks Group

JUNE 13, 2024

Lead generation tactics Whether it’s cold calling, email marketing, social media outreach, or something else, sales professionals have their “go to” tactics and have fierce arguments about the most effective ways to generate qualified leads. Higher Morale and Engagement Unresolved debates can lead to frustration, cynicism, and disengagement.

Energy and Utilities 115

Energy and Utilities Decision-making Sales Construction 115

Hubspot Sales

JANUARY 25, 2021

This also makes it easy for your team to refer to and apply that contact data as needed — and as a result, you’ll have the data alignment that’s necessary to effectively increase customer loyalty and delight. Salesforce offers a number of apps — such as Einstein AI — that make it easier to achieve your unique goals.

CRM 137

CRM Customer Experience Artificial Intelligence Media 137

Red Star Kim

FEBRUARY 28, 2023

Some were concerned with the challenge of making flexible working align with client expectations for face-to-face contact and service delivery. These could then be used to adapt the use of social media so that the content and channel choices are more aligned to the market segments and personas in use.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Hubspot Sales

AUGUST 10, 2020

If you’re brand new to sales, don’t worry about not having a solid foundation just yet, but make sure it is a top priority on your development plan to support your career growth. Communication Skills. To work in sales, excellent communication skills are a must. Foundational Sales Knowledge. What does that mean?

Sales 143

Sales Negotiation Communication Leadership 143

Hubspot Sales

NOVEMBER 12, 2019

In a world filled with sales reps trying to make quota, the same goal remains: close the sale. The goal with a value-based selling approach is to put the needs of the customer first, guiding them through the sales process to make an informed decision to best suit their needs (ideally, leading to the purchase of your product).

Decision-making 130

Decision-making Media CRM Sales 130

Hubspot Sales

OCTOBER 28, 2019

Consumers are becoming increasingly skeptical of media, advertising, and being “sold” to — with just four percent of Americans believing companies advertise with integrity. This will help you determine if the product or service you are offering is a good fit, and will enable you to make the best recommendation possible.

Advertising 136

Advertising Decision-making Communication Meetings 136

Red Star Kim

NOVEMBER 9, 2023

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition. What is the informal decision-making process?

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147