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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

When we see the investment that some companies are making in pivoting their engagement model to be more strategic, customer-centric and value enabling, we are always surprised to see the enabling functions still focus on supporting the more transactional model which is based on the number of interactions as the metric.

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How to Use Strategic Planning to Help With Goal Setting & Prioritization

Strategic Planning and Management Insights

Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization. We make sure that everyone’s insights are valued.

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

There's a very real possibility that today’s decision-makers will continue to research and make purchase decisions remotely — even in a post-pandemic world. One powerful example of this is the research phase — a stage in which buyers will often spend the equivalent of an entire workweek making purchasing decisions.

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Here's What Sales Leaders Should Prioritize in 2021 According to a Sandler Expert

Hubspot Sales

Continue reading to learn what sales leaders should prioritize in 2021. When sales leaders provide consistent support to their sales managers through clear expectations and constant communication, the entire team benefits. Hiring decisions can make or break a sales organization, especially in a competitive business environment.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. It’s easy to prioritize quick wins over sustainable growth initiatives. Dashboards become mash-boards.

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The Enablement Profession at a Crossroads

Mike Kunkle

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. There is a proven-effective path forward, though.