Strategic Communications

JANUARY 31, 2024

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. We work with clients to plan, create and publish high-quality, unique content.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. So before you go chasing your client, make sure you're prepared.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Hubspot Sales

APRIL 28, 2020

In business these days, empathy is critical to building trusting relationships between your business and prospects, encouraging communication, and closing deals. this will help you make sure your messages are well-received. Contact decision-makers at all organizational levels. How to Boost Email Response Rates With Empathy.

Sales 132

Sales Publishing Decision-making Communication 132

Nutshell

AUGUST 12, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Potential customers appreciate feeling understood and receiving communications that resonate with their behavior and choices. Leveraging these automations can ensure timely and relevant communication with your audience.

Marketing 126

Marketing Decision-making Advertising Media 126

Kainexus

AUGUST 27, 2020

McKinsey published a study that reveals the four most important behaviors of successful leaders. Should the focus be on communicating with staff? Making quick decisions, or encouraging staff engagement? McKinsey research has often emphasized the importance of good leadership for organizational health.

Leadership 98

Leadership Publishing Decision-making Communication 98

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

JULY 6, 2020

Implementing a constituent relationship management (CRM) tool can streamline your communication efforts, allowing you to save time while keeping your contact records up-to-date. Notable features include automated communications tools, a mobile-friendly interface perfect for volunteers and event efforts, and flexible integrations.

Software 124

Software Software Management CRM 124

Red Star Kim

SEPTEMBER 20, 2023

This book – published in 2020 – is also focused on internal conversations at work. It concentrates on making the first minute of a conversation with a colleague (or client) effective. As such, it addresses two critical elements of good communication – being concise and clear. Normal, everyday work topics.

Communication 113

Communication Meetings Publishing Decision-making 113

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

SBI Growth

NOVEMBER 5, 2012

Buyers are now closer to making their purchase before a rep gets with them. Content that supports buyers in their decision is king. But your job as a sales rep is to influence the prospect's buying decision. Today’s post offers a way to influence the buying decision without saying a word. Make The Call.

Decision-making 123

Decision-making Publishing Leadership Marketing 123

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

NOVEMBER 18, 2020

One way to make this process faster and easier is with the help of sales intelligence. There's value in having a single sales platform that can automate communication, manage contacts, prioritize activities, capture and distill data, surface insights, publish reports, and more. InsideView Sales. LinkedIn Sales Navigator.

CRM 133

CRM Sales Publishing Decision-making 133

Hubspot Sales

MARCH 8, 2020

Some of the latest — and possibly most promising — tools for sales teams use predictive analytics, a form of artificial intelligence technology that can optimize decision making around sales efforts. Vet each vendor with the following five criteria before making a purchase. What to Look For in a Sales AI Vendor. Source: Gong.io.

Artificial Intelligence 125

Artificial Intelligence Software Software Decision-making 125

Hubspot Sales

NOVEMBER 17, 2020

And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right?

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

Hubspot Sales

MARCH 23, 2018

Make it About You Too. This way, I can keep calls on track and accomplish what I want to achieve, while making customers feel that they are in control of the conversation. Make it something the prospect can be infected by. I personally prefer to pace around while making sales calls. Adopt Smart Product Positioning.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Hubspot Sales

DECEMBER 3, 2019

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 Zoho Analytics gives you real-time analytics to help inform smarter business decisions. billion in 2018. Let's dive into those now. Marketing Automation.

CRM 131

CRM Software Software Decision-making 131

Hubspot Sales

DECEMBER 2, 2020

It doesn't empower prospects to the same extent as consultative selling, and in turn, makes them less inclined to consistently engage with you and your organization. What is the one thing that I can do today that would make your life easier? Is there anything other than price that could influence your decision?

Suppliers 137

Suppliers Decision-making Publishing Meetings 137

Hubspot Sales

JULY 30, 2020

Advantage - Prospects select the meeting time that works for them without back and forth email communication. The editing tools make it easy to remove background noise, clip unnecessary sections, and flag key sections of the recording. To make this vision clearer, reps should focus on selling benefits instead of features.

Meetings 140

Meetings Publishing Decision-making Stakeholders 140

Jermaine Edwards

MARCH 17, 2020

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How good are you at promoting internal collaboration and communication between customers? Core question: How are we making ourselves easy to choose as a partner? SELECTION and ASSESSMENT.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

NOVEMBER 2, 2017

If you’re in sales, and this is your first year on the job, you should make it a priority to read the following 12 books. Although it was published more than 20 years ago, the book's productivity tips and techniques are still highly relevant. Effective communication continues to be one of the most important parts of selling.

Sales 111

Sales Publishing Decision-making Communication 111

Strategic Communications

JUNE 29, 2021

that this answer can make the most sense: “Yes, there are definitely times when giving your work?or and to have objective criteria that you use to make sound decisions. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

Advertising 84

Advertising e-Learning Small Business Decision-making 84

Mike Kunkle

JUNE 12, 2022

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. Maybe the anxiety of communicating across the ether led people back into push communications and output rather than input mode.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Hubspot Sales

JANUARY 11, 2021

In addition, due to the combination of their personality traits, you'll find that ESFJs are motivated to help people (an excellent trait in sales) and adept at communicating and building rapport. All of these factors combined make ESFJs successful in sales roles. They're also great at research, which can make prospecting a breeze.

Management 138

Management Decision-making Sales Management Publishing 138

Hubspot Sales

NOVEMBER 21, 2019

These days, it seems as though there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. It tracks and manages all interactions and communication your reps have with prospects and customers. Manage all communication and interactions with prospects.

CRM 116

CRM Facilitation Software Software 116

Envisio

MARCH 26, 2025

Originally developed in post-war Japan, Hoshin Kanri ensures that strategic objectives (typically spanning one to five years) are clearly defined, broken down into annual, monthly, and weekly goals, and communicated throughout all levels of an organization. Once your goals are established and your actions laid out, its time to make it happen.

Government 52

Government Leadership Decision-making Organization 52

Hubspot Sales

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. Decision-maker: The person in charge of making a final decision on the sale. Decision-makers are, of course, the ones that either approve or reject the buy.

Sales 145

Sales Decision-making Prioritization Media 145

Hubspot Sales

JUNE 5, 2018

Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. Make it real and tangible. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales 145

Sales Artificial Intelligence Value Proposition Decision-making 145

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

JULY 22, 2020

But, sales professionals cannot rely on cold calls and haphazard prospect visits if they want to meet their sales goals and make it into the top 10%. Gamifier makes sales performance fun. This sales platform helps automate the most repetitive sales tasks while helping you communicate with prospects. Pricing: Free. user/month.

Sales 131

Sales Account Planning CRM Prioritization 131

Miller Heiman Group

APRIL 16, 2019

Effectively selling to the C-suite requires a deeper understanding of how to decipher their decision-making style, how they disseminate information and how to provide materials tailored to their unique style. Understand Decision-Making Styles. Decipher the Decision-Making Style of Executive.

Decision-making 83

Decision-making Publishing Stakeholders Communication 83

Nutshell

APRIL 5, 2021

Communication. Wait, what makes these particular skills so special? Blog content is copy, sure, but a good copywriter has the ability to make qualitative changes to their writing depending on where it is deployed. Having a firm grasp on web design is a skill that makes digital marketers invaluable. Skip ahead: Blogging.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Upland

OCTOBER 21, 2022

Any given account plan can include important information about the prospect or customer , including decision makers, competition, internal influence, unique challenges, the complex political structures hiding within the organization, the potential whitespace within accounts and beyond. . Is Account Planning Still Effective in a Digital Age?

Account Planning 195

Account Planning Leadership Software Software 195

Brooks Group

APRIL 19, 2023

The first key fundamental that IMPACT Selling ® teaches is how sales reps can make their first impression a good one. They are interested in hearing expert opinions, industry insight, and anything that may guide them as they make business decisions. The majority of buyers want more than mere access to what your company sells.

Sales Training 97

Sales Training Decision-making Media Publishing 97

Brooks Group

APRIL 10, 2024

Prospecting Techniques: Before the Sales Call The right sales skills and a consistent set of best practices before sales calls will make prospecting time more productive. Make sure every team member has a professional headshot, sales title, and product-oriented “About” section. Here are some to focus on.

Sales 104

Sales Media B2B Publishing 104