Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. GatorLeads (from Spotler) can be used to track the digital footprint of your target audience.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Media 130

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

Digitalization 129

Digitalization Media Digital Transformation Insurance 129

Strategic Account Management Association

APRIL 5, 2021

The first communicates what a company wants to communicate, the second communicates what the company must communicate. 5 The difference between the annual report and the 10-K? Take a look at these two images. What do you see? What you’re viewing on the left is the warm-and-fuzzy cover of Nestle’s Annual Report.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Strategic Account Management Association

AUGUST 6, 2021

Key Account Planning: Outlines a standardized methodology and template for key account planning, which has enabled the team to use account plans as a communication vehicle for internal and customer-facing purposes. Communication is critical. We also introduced a series of new processes that are currently building to maturity.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Strategic Planning and Management Insights

SEPTEMBER 4, 2024

The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.

Digitalization 111

Digitalization Leadership Future of Work Artificial Intelligence 111

Engage Selling

APRIL 10, 2020

A client once reported to me that the work we did with them last year is creating 35% more revenue to the company than it did in previous years. Now that’s an exceptional result, but rather than just giving myself … Read More »

Digitalization 152

Digitalization Sales Communication 152

AchieveIt

JULY 12, 2024

Digital transformation is a big deal. Today’s user experience is centered around what digital technologies are capable of — more automation, real-time information, hyper-personalized messaging , and so on. To maintain loyalty, organizations need to deliver these digital experiences. trillion by the year 2027.

Digital Transformation 64

Digital Transformation Digitalization Leadership Government 64

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Communication. Communication. Calibration.

Account Planning 195

Account Planning Shareholders Publishing Communication 195

Upland

MAY 4, 2023

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Account Manager Tips

FEBRUARY 28, 2021

All this talk about the digital economy. A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. In a 2018 study by Accenture : 80% of companies are concerned with disruption from competitors and new digital-savvy entrants. I sure was.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. One key difference between digital marketing and traditional marketing is that digital marketing is—or should be—far less sales-oriented.

Small Business 141

Small Business Media B2C Digitalization 141

Red Star Kim

MAY 3, 2023

Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. 20% Totally 50% Somewhat 0% Very little 30% Patchy – some fee-earners more than others Is the majority of your communication with fee-earners?

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Customer Think

DECEMBER 14, 2021

Due to the digitalization of the marketplace, many companies have embraced online touchpoints and communication channels when it comes to lead engagement. In the middle of this shift toward online-based marketing, email has established itself as one of the main customer interaction and engagement tools for digital companies.

Digitalization 133

Digitalization Communication Marketing 133

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Customer Think

JANUARY 3, 2023

When mobile phones and computer-based communications first surprised people barely 50 years ago, it was only the beginning of a new transformation and the fourth revolution. The third was the realization of digitalization, which altered how the world is connected thanks to the internet, computers, and mobile phones.

Supply Chain 145

Supply Chain Logistics Internet Management 145

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 30, 2022

Digital integration. Integrated marketing communications. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Customer focus (Championing the customer). Technical competencies. Customer experience.

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

NOVEMBER 8, 2022

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

SEPTEMBER 22, 2022

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings.

Emotional Intelligence 130

Emotional Intelligence Communication e-Learning Digitalization 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Assess communication needs, communication channels and ability to deliver key messages. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Customer Think

AUGUST 27, 2021

That an organization maintains communication with its consumers before, during and after the purchase, is vital to build a good relationship with them. Mobile applications make interaction with the brand immediate, becoming a comfortable digitization tool that is […].

Digitalization 124

Digitalization Communication Organization 124

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption).

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Cybersecurity 26

Hubspot Sales

OCTOBER 29, 2021

Real Estate in the Digital Age Statistics. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Media 130

Media Digitalization Digital Transformation Internet 130

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

MARCH 3, 2023

And now, with the rise of NFC (near-field communication) payments, people do not even need to take out their credit card to make a purchase. NFC is derived from RFID (radio-frequency identification), a wireless communication system that uses radio waves at different frequencies to transfer data.

Digitalization 117

Digitalization Retail Communication Facilitation 117

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Sales Gravy

FEBRUARY 8, 2023

Challenges With Leading Multi-Generational Sales Team Leading a multi-generational sales team can be challenging because of the differences in values, work styles, communication preferences, and technological competencies that exist between generations. It can be rewarding, but it's not easy.

Sales 109

Sales Communication Decision-making Digitalization 109

Red Star Kim

MARCH 30, 2023

There are four core modules and two optional modules: Core Modules Components Facilitator Emotional Intelligence – The skills that matter most for effective leadership Use EQ to lead, engage and succeed as quickly and as powerfully as possible Addresses self-awareness, emotional regulation, adaptability and persuasive communication EQ-I 2.0

Leadership 130

Leadership Emotional Intelligence Digital Transformation Management 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

OCTOBER 1, 2023

5 Ways to Spark (or Destroy) Your Employees’ Motivation (neuroleadership.com) During my training as a counsellor and psychotherapist I learned a lot about the fight, flight, freeze and fawn response s triggered by perceived threat.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130