Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Hubspot Sales

SEPTEMBER 12, 2024

By and large, they’re chasing improved efficiency and productivity, a better experience for their customers, and ways to streamline the communication and collaboration of their own internal teams. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media.

B2B 116

B2B B2C Decision-making Software 116

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services? Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100

Media Marketing B2C Stakeholders 100

Nutshell

JANUARY 30, 2025

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads.

Marketing 83

Marketing Media Decision-making Digitalization 83

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78

Media Digitalization B2B Facilitation 78

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Strategic Communications

SEPTEMBER 3, 2021

There’s a big difference between writing headlines in the digital realm and writing them for traditional print media, like brochures. That’s something that can be difficult to “give up” when in the digital world. With that in mind, here are some tips for generating great headlines.

Digitalization 83

Digitalization Marketing Media Communication 83

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Strategic Communications

MAY 29, 2024

When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.” ” After all, shouldn’t online engagement be about spontaneity and organic communication? ” I can definitely relate. I’m not alone, I know.

Media 64

Media e-Learning Communication B2B 64

Strategic Planning and Management Insights

SEPTEMBER 4, 2024

The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.

Digitalization 111

Digitalization Leadership Future of Work Artificial Intelligence 111

Hubspot Sales

OCTOBER 29, 2021

Real Estate in the Digital Age Statistics. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). 57% of realtors use social media apps daily. ( NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Media 132

Media Digitalization Digital Transformation Internet 132

Insightly

APRIL 14, 2022

A customer relationship management (CRM) system is an essential part of your business as it gives you a single tool to manage clients while centralizing your communication across channels. How to grow your digital agency with Insightly. This allows you to tailor your communications and services to the unique needs of each customer.

CRM 98

CRM Digitalization Client Relationships Communication 98

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Hubspot Sales

FEBRUARY 10, 2025

Companies with dedicated digital marketing managers but no technical SEO specialists became our longest-retained clients. This keeps the initial outreach manageable and increases the chances of continued communication. The surprising pattern wasn't about company size or budget it was about their internal marketing team structure.

Value Proposition 98

Value Proposition Logistics Sales Marketing 98

Red Star Kim

FEBRUARY 22, 2023

About Informanagement integrated content and distribution system Informanagement is an integrated marketing system supporting regular client communications through: An integrated platform for content management and distribution High quality articles (content) for lawyers or accountants (within a WordPress database) for integration with a website or (..)

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. The calculator produced dynamic pricing based on factors like seat volume, host hardware configuration, and digital storage capacity.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. Prior to 2019 there were no marketing analytics in place.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

SuperOffice

JULY 5, 2022

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Communicate in the right B2B marketing channels. The B2B buyer has changed. They’ve evolved.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

FEBRUARY 28, 2023

And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies. These could then be used to adapt the use of social media so that the content and channel choices are more aligned to the market segments and personas in use.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. This could include users who have visited your website or social media platforms.

Marketing 126

Marketing Decision-making Advertising Media 126

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Engagement.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership 130

Leadership Management Stakeholders Communication 130

Account Manager Tips

JULY 5, 2022

A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Leverage Social Media. Modern knowledge workers communicate constantly. Humans are simply not wired for constant digital communication. Leverage Social Media. Leverage Social Media. But they do exist.

B2B 130

B2B Key Account Management Healthcare Account Management 130

Hubspot Sales

FEBRUARY 6, 2020

The term sales engagement includes any monetary, personal, professional, or digital exchanges sales reps have with buyers or prospects. That includes actions like clicking on or responding to emails, downloading content offers, attending webinars, or interacting with a company’s social media profiles. Integrated communication.

Facilitation 135

Facilitation Sales Communication Prioritization 135

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. And so has the social media and digital environment.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Red Star Kim

OCTOBER 20, 2023

The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We are communicators. As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. How do we make our words stand out? And engage.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. email, web site and social media analytics) and at the conclusion (e.g. tenders converted and revenue generated).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130