Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Media 130

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services? Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100

Media Marketing B2C Stakeholders 100

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78

Media Digitalization B2B Facilitation 78

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Strategic Communications

SEPTEMBER 3, 2021

There’s a big difference between writing headlines in the digital realm and writing them for traditional print media, like brochures. That’s something that can be difficult to “give up” when in the digital world. With that in mind, here are some tips for generating great headlines.

Digitalization 83

Digitalization Marketing Media Communication 83

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Strategic Communications

MAY 29, 2024

When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.” ” After all, shouldn’t online engagement be about spontaneity and organic communication? ” I can definitely relate. I’m not alone, I know.

Media 64

Media e-Learning Communication B2B 64

Strategic Planning and Management Insights

SEPTEMBER 4, 2024

The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.

Digitalization 111

Digitalization Leadership Future of Work Artificial Intelligence 111

Hubspot Sales

OCTOBER 29, 2021

Real Estate in the Digital Age Statistics. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). 57% of realtors use social media apps daily. ( NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Media 132

Media Digitalization Digital Transformation Internet 132

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use?

Media 130

Media Financial Services Advertising Decision-making 130

Insightly

APRIL 14, 2022

A customer relationship management (CRM) system is an essential part of your business as it gives you a single tool to manage clients while centralizing your communication across channels. How to grow your digital agency with Insightly. This allows you to tailor your communications and services to the unique needs of each customer.

CRM 98

CRM Digitalization Client Relationships Communication 98

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Red Star Kim

FEBRUARY 22, 2023

About Informanagement integrated content and distribution system Informanagement is an integrated marketing system supporting regular client communications through: An integrated platform for content management and distribution High quality articles (content) for lawyers or accountants (within a WordPress database) for integration with a website or (..)

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. Prior to 2019 there were no marketing analytics in place.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. And so has the social media and digital environment.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

SuperOffice

JULY 5, 2022

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Communicate in the right B2B marketing channels. The B2B buyer has changed. They’ve evolved.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

FEBRUARY 28, 2023

And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies. These could then be used to adapt the use of social media so that the content and channel choices are more aligned to the market segments and personas in use.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. There are some common pitfalls sales reps tend to run into when leveraging social media as a sales resource.

Media 108

Media Decision-making Prioritization B2B 108

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Engagement.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership 130

Leadership Management Stakeholders Communication 130

Account Manager Tips

JULY 5, 2022

A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Leverage Social Media. Modern knowledge workers communicate constantly. Humans are simply not wired for constant digital communication. Leverage Social Media. Leverage Social Media. But they do exist.

B2B 130

B2B Key Account Management Healthcare Account Management 130

Hubspot Sales

FEBRUARY 6, 2020

The term sales engagement includes any monetary, personal, professional, or digital exchanges sales reps have with buyers or prospects. That includes actions like clicking on or responding to emails, downloading content offers, attending webinars, or interacting with a company’s social media profiles. Integrated communication.

Facilitation 135

Facilitation Sales Communication Prioritization 135

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

OCTOBER 20, 2023

The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We are communicators. As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. How do we make our words stand out? And engage.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. email, web site and social media analytics) and at the conclusion (e.g. tenders converted and revenue generated).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 22, 2022

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings.

Emotional Intelligence 130

Emotional Intelligence Communication e-Learning Digitalization 130

Red Star Kim

NOVEMBER 8, 2022

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Nutshell

JULY 10, 2020

There is no shortage of real estate agents getting into fights on social media, posting low-quality photos, typing in all caps, and making other generally hilarious blunders on the internet. Trying to dive into real estate marketing, especially without any background in digital communications, is a remarkably tough thing to do.

Marketing 126

Marketing Media Advertising CRM 126

Hubspot Sales

MAY 23, 2019

In this digital age, live chat has become ever popular, with many websites sporting live chat buttons in the bottom corner of their websites. HubSpot Live Chat helps your team communicate with visitors quickly and easily. Any chats, emails, calls, social media mentions will appear in a universal inbox. HubSpot Live Chat.

Software 138

Software Software CRM Media 138