Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? Use your own communication channels to control and spread your message. Quickly and honestly!

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Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just Communicate—Communicate Strategically! Why are you communicating?

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Communication Publishing Digitalization Organization 52

Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

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Communication Healthcare Digitalization Facilitation 52

Strategic Communications

MARCH 28, 2022

Effective communication is critical in today’s business environment. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” A few-second pause is far less distracting than filler words and can help speakers relax and feel more in control of their communication.

Communication 52

Communication Publishing Digitalization Prioritization 52

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person.

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Leadership Emotional Intelligence Remote Working Digitalization 100

LinkedFusion

SEPTEMBER 28, 2024

How AI and Automation Are Changing the Game for Digital Marketing AI and automation aren’t just buzzwords—they’re changing the game for LinkedIn marketers by: Boosting efficiency : Automating outreach means you get more done in less time, allowing you to focus on strategic marketing efforts.

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Digitalization Marketing Customer Experience Publishing 40

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. We work with clients to plan, create and publish high-quality, unique content. How do you stay up-to-date on trends in your areas of expertise?

Digitalization 52

Digitalization Marketing Publishing Communication 52

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Communication. Publish your operational rhythm so that everyone is on the same page. Calibration.

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Account Planning Publishing Shareholders Communication 195

Strategic Communications

NOVEMBER 18, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create, and publish high-quality, unique content. appeared first on Strategic Communications Blog.

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Strategic Communications

AUGUST 22, 2024

These digital products can be highly profitable and attract audience members attracted to your niche to your content,” Shukla states. Your own content could also be monetized through the sale of digital products or services. We work with clients to plan, create and publish high-quality, unique content.

Advertising 65

Advertising Media Digitalization Publishing 65

Strategic Communications

OCTOBER 4, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. appeared first on Strategic Communications.

Publishing 52

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Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

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Management Co-Creation Publishing Leadership 130

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

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Strategic Communications

SEPTEMBER 13, 2024

Digital Replicas In fact, one of the things I learned when researching my column is that the US Copyright Office is in the midst of an initiative to address “a wide range of issues” related to GenAI and its use. What policies have you created and how are you communicating them to your employees?

e-Learning 52

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Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. Going Digital. or landing page?the Doing What Works.

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Strategic Communications

JUNE 12, 2024

So, by definition, if these tools are drawing insights from already widely published content, that content is not likely to be “trendy.” About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

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Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

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Marketing Leadership Profitability Digitalization 130

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Executive communication plan.

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Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. One key difference between digital marketing and traditional marketing is that digital marketing is—or should be—far less sales-oriented.

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Small Business Media B2C Digitalization 141

Strategic Communications

JULY 22, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content.

B2B 106

B2B B2C Communication Advertising 106

Strategic Communications

AUGUST 7, 2024

Don’t wait until your strategic plan is complete and ready to implement before developing your communication plan. Begin planning for communication early in the process, and communicate regularly, so you can hit the ground running once the plan is complete. These are just a few quick ideas—what’s worked for you?

e-Learning 59

e-Learning Communication B2B Publishing 59

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

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Strategic Communications

JUNE 18, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. appeared first on Strategic Communications.

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Strategic Communications

JANUARY 17, 2024

Salesforce’s AI-powered tools provide crucial, real-time insights into consumer behavior, helping to optimize digital ad bidding, segment audiences, and automate social media and outreach programs. We work with clients to plan, create and publish high-quality, unique content. Are you ready to go along for the ride?

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Strategic Communications

AUGUST 27, 2024

Here, we take a look at some key considerations and best practice recommendations from digital marketing experts. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Advertising 59

Advertising B2B Publishing Digitalization 59

Strategic Communications

JULY 17, 2024

Creating marketing communications materials can be challenging. It also required ongoing and clear communication and expectation management with internal clients. We work with clients to plan, create and publish high-quality, unique content. Time is money. Need help reviewing your content review processes? We can help.

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Marketing Publishing Account Management Communication 73

Strategic Communications

JANUARY 25, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. Digital analytic allow you to drill down into which content elements have worked well, and which haven’t. We work with clients to plan, create and publish high-quality, unique content.

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Digitalization Media Communication B2B 52

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

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Banking Artificial Intelligence Cybersecurity Key Account Management 130

Planview

OCTOBER 21, 2024

Dr. Suzette Johnson is an NG Fellow for Lean Agile and Digital Integration at Northrop Grumman Corp. Together, Suzette and Robin have co-authored several papers on industrial DevOps and recently published a book titled Industrial DevOps: Build Better Systems Faster. Who are Dr. Suzette Johnson and Robin Yeman?

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Government Co-Creation Leadership Digitalization 52

Strategic Communications

AUGUST 13, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content.

Publishing 59

Publishing B2B Communication Marketing 59

Strategic Communications

SEPTEMBER 1, 2023

I think about fractals and patterns a lot (yes, I know that may seem “odd”…), and I thought about patterns a lot several years ago as I started to research—in truth, as I started to just think about starting to research—my book Direct Marketing in the Digital Age , which was released more than a decade ago!

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Strategic Communications

JULY 29, 2024

However, this is only effective if you use it properly in your communication materials. That is the challenge that marketing communicators should embrace when working toward the development of copy that will achieve results. Once you’ve developed a USP it should be implicit in all of your communication materials.

Advertising 52

Advertising Publishing B2B Communication 52

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

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Strategic Communications

JULY 27, 2023

If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts. “Although repurposing content can save time and resources, it also has its drawbacks,” admits Jan Suski, content and outreach specialist at Chilli Fruit Web Consulting, a digital marketing agency.

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Marketing Publishing Media Energy and Utilities 52

Strategic Communications

JANUARY 12, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We can help.

Digitalization 59

Digitalization Advertising B2B Publishing 59

Nutshell

AUGUST 12, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. Leveraging these automations can ensure timely and relevant communication with your audience.

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