Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Nutshell

OCTOBER 19, 2020

This process starts with publishing content on your site based around strategic keywords, having potential customers find your content by searching for those keywords, and then converting those visitors into leads. . Ben Goldstein , Head of Content and Communications at Nutshell. Use Your Website Search Bar as a Research Tool.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Account Manager Tips

MARCH 23, 2021

Digital Marketing & Communication Strategy Consultant at Stiffan Consulting „ If you are delivering a good customer experience and are good at Account Management, which you should be if you want to be among the best vendors, you will have a significant number of customers fitting with this definition. Flavio Stiffan ?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Hubspot Sales

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. Make it easy to say yes. Leave a voicemail.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? Use your own communication channels to control and spread your message. Quickly and honestly!

Communication 59

Communication Media Publishing B2B 59

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Nutshell

AUGUST 12, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. Leveraging these automations can ensure timely and relevant communication with your audience.

Marketing 126

Marketing Decision-making Advertising Media 126

Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. For instance, Asana is excellent for task management, Slack helps teams maintain synchronous communications, and Zoom is an accessible video conferencing option. Embrace digital as much as possible.

B2B 135

B2B Supply Chain Sales Digitalization 135

Mercuri International

FEBRUARY 23, 2021

The full survey results – and conclusions – will be published shortly, but here are some headline findings to whet your appetite…. How had this affected the way that teams communicated? And the frequency of that communication? Sign up to recieve the full report. Asking the right questions. What’s coming up?

Remote Working 98

Remote Working Publishing Communication Innovation 98

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

Small Business 52

Small Business Digitalization Marketing Advertising 52

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Strategic Communications

MAY 9, 2023

The digital environment is quite cluttered these days and becoming more so. ” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. .”

Communication 52

Communication Marketing Advertising B2C 52

Strategic Communications

MAY 13, 2022

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. That’s your focus.

Communication 52

Communication Marketing Publishing Digitalization 52

Insightly

MAY 6, 2021

Originally published in Entrepreneur. Don’t ditch digital. Over the past year, you’ve (hopefully) spent time honing your digital communications and marketing strategy while recognizing the power of a well-crafted email campaign. Here are a few things to keep in mind before you do so. Get rid of silos . Redefine “normal”.

Remote Working 98

Remote Working Publishing Digitalization Leadership 98

Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just Communicate—Communicate Strategically! Why are you communicating?

Communication 52

Communication Publishing Digitalization Organization 52

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Strategic Communications

MARCH 28, 2022

Effective communication is critical in today’s business environment. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” A few-second pause is far less distracting than filler words and can help speakers relax and feel more in control of their communication.

Communication 52

Communication Publishing Digitalization Prioritization 52

Strategic Communications

JULY 22, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content.

B2B 105

B2B B2C Communication Advertising 105

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Strategic Communications

AUGUST 7, 2024

Don’t wait until your strategic plan is complete and ready to implement before developing your communication plan. Begin planning for communication early in the process, and communicate regularly, so you can hit the ground running once the plan is complete. These are just a few quick ideas—what’s worked for you?

e-Learning 85

e-Learning Communication B2B Publishing 85

MTD Sales Training

NOVEMBER 9, 2017

Last week, the CMI and Glassdoor published their research findings on management trends in their paper ‘Leadership and Culture at Work.’. Hire For Cultural Fit: Chloe Marsh from RHP, the UK’s first fully-digital home tenancy service, stated that their company hires people on behaviours first and technical skills second.

Leadership 107

Leadership Sales Management Management Sales 107

Red Star Kim

JULY 1, 2022

This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. She warns of the problems caused by the digital revolution: “The transformative role that virtual communication has played in our life has a dark underbelly: it dulls our essential social instincts.

Communication 130

Communication Digitalization Media Meetings 130

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. Table of Contents. Amit Kalantri.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Upland

OCTOBER 21, 2022

Is Account Planning Still Effective in a Digital Age? If anything, the digital age demands a more human touch. Keeping Frontline Managers Engaged in the Digital Age . In a digital world, however, it can be a challenge to change their mindsets, processes, and even to keep them engaged. .

Account Planning 195

Account Planning Leadership Software Software 195

Strategic Communications

NOVEMBER 3, 2022

All of your marketing communication needs to be consistent to be effective. It’s the cumulative impact of your communication that will eventually make an impact with consumers. If your communications aren’t getting the results you’d like, it may be time to find outside help. Direct Mail in the Digital Age.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Nutshell

NOVEMBER 26, 2020

Much of the engagement was situational, with us being a volunteer organization, but a lot of the engagement was due to the honest and straightforward nature of our communications. The twist is that almost everyone is a digital native now. So what can brands do to earn their audiences’ trust in this unprecedented digital age?

Advertising 118

Advertising Digitalization Media Decision-making 118

Nutshell

DECEMBER 8, 2023

Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. To do that, it’s often a good idea to use a landing page builder.

Small Business 136

Small Business Advertising CRM Digitalization 136

Nutshell

MAY 26, 2020

We live in a digital world. Direct mail gives you a golden opportunity to cut through the noise, reach prospects in a unique way, and engage with them on a more personal level than most digital marketing channels. Yes, digital marketing usually offers more precise detail on audience engagement. That’s direct mail.

Sales 140

Sales Digitalization Marketing Brainstorming 140

Hubspot Sales

NOVEMBER 17, 2020

HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right? And some tactical things that sales leaders can look to recognize are: Your team will crave over-communication. Customer Empathy in Communications and Policies Build Trust.

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

Strategic Communications

AUGUST 22, 2024

These digital products can be highly profitable and attract audience members attracted to your niche to your content,” Shukla states. Your own content could also be monetized through the sale of digital products or services. We work with clients to plan, create and publish high-quality, unique content.

Advertising 64

Advertising Media Digitalization Publishing 64

Hubspot Sales

MARCH 12, 2018

Back to how salespeople used to sell when the only way to communicate required a face-to-face meeting or a seven-day postal wait time. CEOs and business owners are usually the creators of their vision and the ones most involved with communicating it. Today, the framed picture of decades past has become the digital photos on Facebook.

Publishing 145

Publishing Sales Software Software 145