Remove Communication Remove Digitalization Remove Small Business
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Social Media Tips to Drive Sales for Small Businesses

Strategic Communications

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often.

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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. It is subtitled “The mindsets and methods of businesses that dominate their sectors online”.

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Digital Marketing and the Small Business: A Perfect Match

Strategic Communications

Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. What Is Digital Marketing? Social media activity.

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Would you give your car keys to a stranger? A lesson in security in a digital world

Excelerate

For many of you reading this post, it is quite possible you have already handed someone your digital keys. Attackers Have the Advantage The price of compromise is staggering and it’s not just big companies and government entities that are paying the price, small businesses are the new targets.

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11 Small Business Marketing Strategies and Tactics to Employ Now

Outbound Engine

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. These 11 small business marketing strategies are helpful to review regardless of what stage your business is in. Stay consistent with email communication. How about money?

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How to develop a small business sustainability plan

ACT

And it’s for this reason that you need to start thinking of sustainability, especially as a small business owner pursuing business growth. In fact, 65 percent of small businesses are already implementing sustainable business practices to reduce their environmental impact. Want to learn how Act!

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24 Apps to Help Your Small Business Run Smoothly

Outbound Engine

If you’re like many professionals, you’ve looked for apps to help your small business run smoothly. In a recent small business trends report , 13% of owners surveyed said that administrative tasks were their biggest challenge. But unlike PayPal, the sole focus is to help small business owners.