This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Our GAM program represents the premium, global offering to our largest and most strategic globalaccounts.
Finding those individuals with the right mindset, passion and resiliency to drive change will be a catalyst for the strategic account organization’s success. Able to break internal silos by providing an aligned business process and communication. The curriculum is customer centric and serves all commercial-facing teams.
Director GlobalAccount Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Communication is critical. By Shahaboddin Wahdatehagh, Sr. Change is challenging both internally and externally.
Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where GlobalAccount Management (GAM) comes into play.
Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client. GlobalAccount Management. Technology-enabled global relationship management is critical to long-term sales success.
Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (GlobalAccount Manager), and CAM (Corporate Account Manager). External business reviews; Collaborative Action Planning with accounts.
Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.
Salesforce is the central hub of most sales teams, so it’s essential that your account planning software be there, too. Communication Celebrate and socialize success. 6 Salesforce-native to start with data Tech catches on when it lives where your sellers do. Show off early adopters and highlight big wins.
The other most usual KAM-specific processes include: the selection and deselection of Key Accounts, resources allocation and alignment, the building and management of account teams and account plans, as well as goal setting for the short and medium term along multiple dimensions. A much higher customer orientation.
Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client. GlobalAccount Management. Technology-enabled global relationship management is critical to long-term sales success.
Understanding Personality types and communication styles. At one of my current customer, a large industrial firm, in addition to the initial core KAM Training, we identified 4 additional topics on which a specific skills development effort would help the GlobalAccount Managers progress in their job.
Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (GlobalAccount Manager), and CAM (Corporate Account Manager). External business reviews; Collaborative Action Planning with accounts.
Organization alignment is one of the critical ingredients of a successful strategic account plan. You must have a commitment to an account planning ecosystem with executive engagement and collaboration, cooperation and communication with marketing, channels, partners and other functional groups.
Managers often wait for sellers to come to them for advice, but in reality they should be actively communicating and sharing feedback, and looking for more areas to coach their team. 11:52] Overcoming challenges of globalaccounts. [14:45] Subscribe to the Podcast. iTunes | Stitcher | Spotify | Google Play.
But to do so requires better data management, including a mastery of how disparate data sources connect and communicate in order to translate this information into relevant customer insight and foresight. . Customers are twice as likely to engage when offers and communications are personalized (per Salesforce). . Recent Posts.
Key Success Factors: Program Management Network: Building a robust network ensures effective communication and collaboration across all levels. Divisions & Regions Perspective: Understanding regional dynamics and stakeholder engagement are crucial for program success. Success in SAM hinges on several key factors.
At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing. Recent Posts.
Creating and communicating a clear vision, vission and, more importantly, a purpose. Empathy can be used to listen as well as communicate and embeds caring in both. Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing.
Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing. Dominique is a panelist and keynote speaker in Europe and the U.S. in the areas of commercial Excellence and Customer centricity. Recent Posts.
Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing. Dominique is a panelist and keynote speaker in Europe and the U.S. in the areas of commercial Excellence and Customer centricity. Recent Posts.
Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing. Dominique is a panelist and keynote speaker in Europe and the U.S. in the areas of commercial Excellence and Customer centricity. Recent Posts.
Factors like customer fit, buying patterns, and even communication sentiment can be weighed to target the ripest opportunities This means your teams energy goes to deals with the greatest ROI, instead of chasing every gap blindly.
Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management. It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools.
Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.
It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Let us define what we mean by agile leadership: 1.
Deliver exceptional customer experience through proactive communication, timely investigation of customer-reported bugs and cross-functional collaboration with the right internal resources. Customer Success Manager Location: Remote, England, United Kingdom Organization: Smart Communications As a Sr. Apply here: [link] Role: Sr.
And I hope that you’ll go ahead and take the Echo profile test that Laura mentions, to see which dominance you have and how that can help you in your communication with your clients. She has a PhD in communication with a specialisation in listening and an MBA. I decided to major in communication. Transcript: Jenny .
Drive renewal readiness through internal coordination and customer communication. Work with globalaccounts to drive success through initial onboarding, product adoption, retention, and identifying value-add features. Promote available content – including webinars, best practice guides, user guides, and the Sovos online portal.
The value proposition goes beyond what the sales organization communicates to customers and articulates the organization’s understanding of the customer’s business and issues, what the organization can accomplish for the customer, and how the organization differentiates itself from the competition. Evaluate the Program.
I suppose it also arms you with the types of questions that you want to be starting to ask the clients at the briefing stage, the more that you are exposed to their different business challenges and communication challenges and problems, right.
Develop globalaccount support strategies with sales to drive client promotors, referrals and identify new sale opportunities. Manage customer expectations around product capabilities and needs with a clearly communicated timeline.
Analyze customer usage in internal data systems to identify, communicate, and act upon both risks and opportunities; proactively drive data-driven, account-focused campaigns to increase customer engagement and product adoption. Work closely with leadership to define the growth and hiring strategy for the customer success team.
For example, suppliers of professional services (bookkeeping, corporate travel and accommodation, marketing & communications) leverage regular reviews with customers to share a precise picture of what has been delivered against the Service Level Agreement (SLA), discuss performance as well as encountered issues.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content