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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. Agile leadership.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. It’s my organization that needs to recruit and develop and retain.”

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10 Active Listening Techniques for Better Customer Communication

Brooks Group

By asking insightful and open-ended questions, sellers can uncover valuable information about the customers needs, wants, pain points, and goals. Heres an easy-to-follow plan that will help your sellers improve their listening and customer communication skills. Open your mind and ears to receive what the customer is conveying.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible.

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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

According to a study of over 1,300 organizations, 84% of organizations that focused on improving customer experiences increased their revenue. A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. Happy customers drive repeat business and higher profits.

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The 10 Best SaaS CRM Software

Hubspot Sales

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. More pricing information can be found here. But what is the best CRM for SaaS companies?

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