Remove Communication Remove Information Remove Stakeholders
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Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

Red Star Kim

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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What is Stakeholder Engagement, and Why is it Important for Strategic Planning?

Strategic Planning and Management Insights

What is Stakeholder Engagement & Why is it Important? Stakeholder engagement is a process that organizations can follow in order to listen to, collaborate with, or inform (or a combination of all three) their existing stakeholders.

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20 insights on change management processes and communication

Red Star Kim

And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change communications. But it can be minimised where the firm’s culture supports strong employee engagement through the right sort of communication.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics. By and large, they’re chasing improved efficiency and productivity, a better experience for their customers, and ways to streamline the communication and collaboration of their own internal teams. My suggestion?

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How Sales Teams Can Use AI to Follow Up With Leads

Hubspot Sales

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. Improve Messaging Even when a prospect is an ideal fit, closing the deal requires thoughtful communication.

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