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Communication Key Account Management Stakeholders 
Account Manager Tips
FEBRUARY 28, 2021
What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. Develop, communicate and execute your plans.
Account Manager Tips
AUGUST 14, 2022
21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. FAQ Do I need a degree to be a key account manager?
Upland
MAY 18, 2023
Sales maps for key accounts tend to be quite complex with many stakeholders. Next let’s investigate the key account management process To be effective at managing key accounts, sellers need a strong and repeatable process in place. Todd says he knows it sounds simple.
Hubspot Sales
MARCH 18, 2019
The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.
DemandFarm
NOVEMBER 22, 2024
Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Core Traits of High-Performing Account Managers 1.Relationship
Strategic Account Management Association
AUGUST 6, 2021
“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.
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DemandFarm
OCTOBER 15, 2024
So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. That’s a lot of human work hours up for grabs by robots!
Account Manager Tips
JUNE 23, 2020
Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. Click to Tweet.
Account Manager Tips
SEPTEMBER 29, 2020
Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.
Account Manager Tips
OCTOBER 11, 2021
15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.
ProlifIQ
OCTOBER 30, 2024
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?
Account Manager Tips
JUNE 29, 2021
Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. GRAHAM Different stakeholders will value different things.
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DemandFarm
APRIL 13, 2023
KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.
DemandFarm
JANUARY 12, 2025
Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in Key Account Management?
Arpedio
AUGUST 22, 2023
Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.
Account Manager Tips
NOVEMBER 25, 2022
Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. It'll also make it easier to communicate how well you're doing.
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DemandFarm
MAY 22, 2023
Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
DemandFarm
MARCH 31, 2023
With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.
DemandFarm
APRIL 21, 2023
With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.
DemandFarm
MARCH 31, 2025
In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool?
Arpedio
SEPTEMBER 25, 2023
Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. Table of Contents What is Key Account Management?
Account Manager Tips
NOVEMBER 24, 2022
Every month I share a selection of popular titles to help with your professional development as a key account manager. A much-needed "people skills" primer and master class in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? Listen to this article. Table of Contents.
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Arpedio
MAY 10, 2023
Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?
ProlifIQ
FEBRUARY 27, 2023
If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Account Manager Tips
NOVEMBER 16, 2022
Too many clients, not enough time Key account managers have a lot of clients. So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow.
DemandFarm
APRIL 11, 2023
Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.
Red Star Kim
OCTOBER 25, 2023
CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. Another valuable AI-powered tool for the MarTech armoury.
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Account Manager Tips
AUGUST 3, 2022
When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. That’s not how it works.
KAM With Passion
MARCH 17, 2022
Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.
Arpedio
FEBRUARY 20, 2024
What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?
Red Star Kim
SEPTEMBER 26, 2023
Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. In this case, account managers liaise with the fee-earners. An allied development is those in Account Based Marketing (ABM) roles.
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KAMCast
JULY 8, 2021
He comes from a background working in companies in the Energy, Brand Communications, and Lead Gen software sectors, where he held accounting and IT roles. He specialises in the sales process and solving complex problems by aligning processes with internal champions, engaging stakeholders and facilitating strategic decision-making.
Clarity Engagement Solutions
NOVEMBER 9, 2020
the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?
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Clarity Engagement Solutions
NOVEMBER 9, 2020
– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.
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Jermaine Edwards
MARCH 17, 2020
This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. How many new and innovative ideas do you bring to the customer relevant to solving their key problems? How good is your communication?
DemandFarm
NOVEMBER 27, 2024
This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.
ProlifIQ
MARCH 30, 2023
Relationship Mapping It’s very difficult to retain and grow key accounts if you don’t understand “who is who” within your clients. Key account planning drives the sales and support teams to document the stakeholders you will be working with. Key account managers should drive this.
DemandFarm
DECEMBER 27, 2024
Sales enablement orchestrates product, marketing, and sales alignment while communicating all the amazing work that happens in your company to customers and prospects. So, how do you think sales enablement will benefit key account managers? Did you know? But heres the catch! So howd you battle that? How to Personalize?
Account Manager Tips
NOVEMBER 19, 2022
Measure and communicate value in a way that means something to them. In other words, what are the key performance indicators (KPIs) that get them excited? In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders. It hasn't failed me yet. Speak your clients' language.
Account Manager Tips
NOVEMBER 9, 2020
Is there anything worse a key account manager has to do than tell clients about a price increase? Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. The let your client know a formal communication will follow and to reach out with questions.
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ProlifIQ
JUNE 12, 2024
Stakeholders: Understanding “who is who” and the footprint of an account. This will determine how you leverage your team for communication with different stakeholders across the organization. Planning in Key Account Management Grab our template on account planning! Also, areas for quick wins!
Red Star Kim
OCTOBER 24, 2022
Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. One delegate was struck by my fun use of dinosaurs in portfolio management. Cross-selling and referrer management – Expectations, Data and Focus (kimtasso.com).
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DemandFarm
DECEMBER 27, 2024
What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision.
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