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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. Three Pillars of Success.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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Sales Coaching for Managers: 6 Best Practices

Brooks Group

We found successful teams prioritize coaching conversations, including joint calls with sellers, opportunity/deal coaching, and funnel coaching/pipeline reviews. Manager coaching is a best practice for driving sales process adherence. Its a time to recognize, educate, communicate, and motivate.

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The 10 Best SaaS CRM Software

Hubspot Sales

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. CRM stands for “customer relationship management” system. If you're new to the world of CRMs, then prepare to have your world turned upside down.

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9 Common Social Selling Mistakes You Need to Avoid, According to Experts

Hubspot Sales

Neglecting Trust and Relationship-Building Michele Potts , Director at Zoe Communications Group , says, "Sales is about building trust, instilling confidence, and making it easy for prospects to say yes. It‘s essential to understand a prospect’s industry, challenges, and interests to personalize communication and build rapport.

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The Art Behind Becoming a Strategic PMO Leader

Planview

Unlock the strategies to overcome key PMO hurdles—mastering resource management, driving change, and streamlining processes—with expert insight from Athena Smith, Senior Director, Portfolio Management. Athena currently leads the delivery of organizational priorities through portfolio management frameworks and best practices.

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Zen and the Art of Key Account Management: Balancing Quality, Accounts, and Relationships

DemandFarm

Your work as a key account manager is similar to undertaking a long journey. Surprisingly, it has a lot of takeaways about managing relationships with key clients. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key Account Management. Sounds intriguing?