Strategic Account Management Association
AUGUST 6, 2021
Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.
Red Star Kim
MAY 16, 2023
Some were new to their roles and professional services marketing. A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. And Why Should You Care?
Strategic Account Management Association
JULY 13, 2021
A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.
Red Star Kim
AUGUST 7, 2023
As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.
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Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.
Nutshell
APRIL 26, 2023
What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?
Holden Advisors
FEBRUARY 1, 2022
The Value of Communication Strategies. American Express has also grown their customer base by 4 million over a span of several years by masterfully using multiple communication channels from which to speak to their customer base. Multi-channel communication strategies also effectively attract new customers.
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. How technology can help keep all communication, meeting notes, etc. How do we bridge the gap between technical and non-technical teams to create a holistically agile project? The key is engagement. And much more!
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. Join Mark Hunter, CSP, “The Sales Hunter”, as he details the importance of knowing your market and how that dictates who you should be prospecting. Develop the best communication methods.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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