The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Media 87

Media Sales Communication Sales Management 87

Zendesk

JUNE 1, 2022

The best customer communication strategies arm your team with the tools and knowledge they need to engage with buyers according to their preferred communication methods and channels. Read on to learn more about customer communication, including: What is customer communication? Common customer communication channels.

Communication 98

Communication Artificial Intelligence Media Customer Experience 98

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 130

Media Marketing B2C Stakeholders 130

Strategic Communications

MAY 23, 2023

There are a wide range of social media channels available to today’s marketers. Yes, there are costs involved in posting to social media, even if you do it yourself. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels.

Media 52

Media Co-Creation Communication e-Learning 52

Strategic Communications

MAY 2, 2023

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. The short answer is no. There are different pathways used by B2B and B2C companies.

Media 52

Media Marketing Advertising B2C 52

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? Use your own communication channels to control and spread your message. Quickly and honestly!

Communication 59

Communication Media Publishing B2B 59

Strategic Communications

OCTOBER 4, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Establishing a solid relationship means being available when the media call. Makes sense.

Media 52

Media e-Learning Communication Advertising 52

Nutshell

OCTOBER 5, 2020

Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. The best marketing communication comes from listening to exactly what your clients have said, in their own language. Larry Drago , Independent Marketing Consultant. Work Email *.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Media 135

Media Sales B2B B2C 135

Strategic Communications

MAY 21, 2024

I use HERO, Qwoted , and Help a B2B Writer myself—both when writing blog posts and articles and looking for sources, and when exploring media opportunities for myself and clients. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

Media 52

Media Insurance e-Learning B2B 52

Strategic Communications

NOVEMBER 8, 2022

“Social media” is often referred to collectively as though “social media” is a single entity. Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels. Of course, it’s not. LinkedIn is very business-focused.

Media 52

Media Publishing Communication Digitalization 52

Strategic Communications

JULY 18, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts. In this case, that means both the media contacts you’re trying to interest in your story and your actual, ultimate audience.

Media 52

Media Digitalization B2B Publishing 52

Strategic Communications

NOVEMBER 14, 2022

I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.

Media 52

Media Publishing Digitalization Communication 52

Strategic Communications

JUNE 20, 2023

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in!

Media 52

Media Digitalization Strategic Thinking B2B 52

Strategic Communications

MAY 20, 2021

It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?” Fortunately, it’s not really that difficult to get great media exposure. The “old” methods of gaining media coverage no longer work, or make sense, in this environment.

Media 52

Media Publishing Internet Communication 52

Outbound Engine

MARCH 4, 2019

Getting started with social media etiquette for business owners can be tough. When it comes to social media etiquette for business, behavior and what to do or not do, it takes practice to fully understand how these tips apply to your day-to-day behavior. DO: Complete & Update Your Social Media Profiles. DO: Post Regularly.

Media 108

Media Marketing Communication Prioritization 108

Strategic Communications

JUNE 10, 2021

There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. 8x8w – Communication Best Practice. Synchronous messaging, like town hall meetings, one-on-ones, etc.,

Communication 52

Communication Publishing Media B2B 52

Hubspot Sales

JUNE 15, 2022

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. However, the pandemic forced us to embrace these tools and find new ways of communicating and collaborating through them. Is one better than the other? We won't share our opinion on this.

Communication 90

Communication Meetings Government Organization 90

Strategic Communications

MAY 9, 2023

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. Kathy Bennett is CEO and founder of Bennett Packaging , a company with a focus on the physical.

Communication 52

Communication Marketing Advertising B2C 52

Strategic Communications

FEBRUARY 21, 2022

17877227 – social media. These days it’s probably safe to say that most businesses have a presence on at least one social media channel. In fact, according to a 2021 Entrepreneur article , 97% of Fortune 500 companies rely on social media. The number is probably less for smaller companies, but it shouldn’t be.

Media 52

Media Publishing Digitalization Communication 52

Strategic Communications

MARCH 24, 2022

For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Media 52

Media Publishing Digitalization Communication 52

ACT

JULY 13, 2022

The second trait is that all successful agents are masters at client communication. Communicating with clients goes much further than simply bombarding potential buyers and sellers with messages and emails. The post Client Communication: The Key to Profitable Real Estate Marketing appeared first on Act!

Profitability 52

Profitability Communication Marketing CRM 52

Zendesk

MAY 5, 2021

As a customer service agent, being a great communicator means everything. But your ability to communicate well goes beyond listening to what your customers and team members say. Understanding the various communication styles can help you improve your relationships with customers and colleagues alike. Read on to find out why.

Communication 59

Communication Media Remote Working Meetings 59

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use? Recirculate.

Media 130

Media Financial Services Advertising Decision-making 130

Hubspot Sales

DECEMBER 14, 2017

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Still think social media is for passively scanning Facebook or reading outrageous tweets?

Media 108

Media Publishing Communication Marketing 108

Hubspot Sales

MARCH 1, 2018

TED Talks on Communication. Effective communication helps you forge strong connections, collaborate with internal and external stakeholders, close deals, and convince people to share your views. So what makes you an effective communicator? Improve your communication skills by watching these nine TED talks. Listen, Learn.

Communication 112

Communication Decision-making Cybersecurity Meetings 112

ReviewTrackers

OCTOBER 25, 2017

Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Businesses need social media to succeed in this increasingly technology-centric world. As social media grows, it is essential for businesses to also be on social networks. Social Media Provides Brand Identity.

Media 61

Media Advertising B2B Marketing 61

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Strategic Planning and Management Insights

JANUARY 10, 2020

Shawn's vast experience, which includes time as the Director of Social and Media Relations for Telus, has led him to become an expert in reputation management and helping organizations manage change and crises.

Communication 72

Communication Media Leadership Management 72

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. 17% It’s a key part of our strategy 17% A lot 67% About average 0% Not very much 0% Rarely Which of the following traditional channels/media do you use?

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

ReviewTrackers

APRIL 2, 2020

Social Media Marketing for Healthcare. Social media marketing can help healthcare organizations and marketers engage with patients, promote new relationships, and improve the reputation and credibility of doctors. According to research: 57 percent of patients decide where to get treatment based on a provider’s social media presence.

Healthcare 40

Healthcare Media Marketing Internet 40

Oratium

MAY 23, 2018

I did some simple Googling of the cities’ respective local media, and how they had reported on this game – and not surprisingly, what did I find? This is a wonderful reminder of a critical communications lesson. By the way, this table, and a more in depth discussion of it, is on page 101 of my book, The Compelling Communicator.).

Communication 52

Communication Media Software Software 52

Red Star Kim

NOVEMBER 17, 2023

So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. The media coverage showed referral network that the firm was punching above its weight. There was an advertising campaign in The Times. Like tea and biscuits).

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Liston Witherill

MAY 13, 2019

Introverted leaders who struggle with communication, succeed when they understand the underlying needs and benefits for those they lead.  But people need a word from you from time to time; in order to communicate, other introvert leaders use the conventions of media and entertainment to reach our audiences.

Communication 40

Communication Leadership Media 40

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Engagement.

Management 130

Management Media Key Account Management Communication 130

Oratium

OCTOBER 16, 2018

And to quantify it, Grant Thornton launched a Jargon Index earlier this year to measure trending buzzwords in the news, social media, and Fortune 500 websites. You can’t communicate what you do for customers when the words you use have lost all meaning. Effective communicators use persuasive and direct language. But it’s not.

Communication 40

Communication Innovation Media Marketing 40