Strategic Account Management Association

JUNE 14, 2021

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. million at program launch to $8.4

Global Accounts 520

Global Accounts Account Management Management Client Interview 520

Brooks Group

MARCH 27, 2025

A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. A positive customer journey depends on helping the customer achieve short- and long-term success through every sales activity and communication. What Is a Customer-Centric Strategy? Data driven or more social?

Account Management 92

Account Management Sales Sales Training Profitability 92

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. What the B2B Buying Journey Looks Like in 2024 B2B buyers are looking for new software solutions for predictable reasons.

B2B 116

B2B B2C Decision-making Software 116

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” They're typically sent following initial conversations, meetings, or proposals (shocking, I know.)

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Hubspot Sales

AUGUST 7, 2024

With a cloud-based CRM platform, you can download software from the cloud and get instant access — but it needs to meet your unique needs: Pleasant User Experience. SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years. Growth Potential.

CRM 115

CRM Software Software Onboarding 115

Red Star Kim

MAY 16, 2023

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? Can you approve this?”

Communication 130

Communication Brainstorming Decision-making Interpersonal Skills 130

Strategic Account Management Association

OCTOBER 26, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Brooks Group

MARCH 4, 2025

Sales Coaching Best Practice #1: Coach to a Sales Process Data from the Best Practices of High-Performing Sales Teams report shows that 95% of teams that meet or exceed revenue goals follow their sales process all or most of the time. Follow these four tips for productive one-on-one sales meetings. Try not to focus solely on numbers.

Management 76

Management Sales Meetings Sales Training 76

Hubspot Sales

SEPTEMBER 6, 2024

To meet your quota (and stay sane), it’s important to leverage AI tools and techniques that can unlock the following benefits. Why Use AI Sales Closing Techniques With AI backing up our sales department, missed opportunities became a thing of the past — which is critical considering that sales is a numbers game.

Sales 115

Sales Negotiation Prioritization Communication 115

Strategic Account Management Association

MARCH 2, 2022

This involves understanding how the adult learner gets new information and shifting to meet them where they are. Another statistic: While three in four employees see effective communication as the most important leadership attribute, less than one in three say their leaders communicate effectively and efficiently. Why is that?

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Sales Gravy

NOVEMBER 14, 2024

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. The virtual tasting quickly became a solution to this problem.

Advertising 98

Advertising Sales Digitalization Meetings 98

Strategic Account Management Association

AUGUST 6, 2021

Commercial Excellence: supports organizational and talent needs, develops and makes available dedicated competency models meeting the requirements of the SV&I organization. Communication is critical. We also introduced a series of new processes that are currently building to maturity.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. Internal teams.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. The good news is senior executives want to meet with you. What do you think the answer was?

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Holden Advisors

SEPTEMBER 21, 2021

discovered that sellers who scattered questions throughout the call, to encourage conversation, and who listened more than talking, consistently secured more follow-on meetings and closed more deals than their colleagues. Make your buyer a champion by ensuring they communicate the financial improvement to their leaders.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Hubspot Sales

JULY 22, 2024

A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. We have a team culture of “just ask,” encouraging junior reps to request help from sales leaders when they want to get meetings with CEOs or prospects at Fortune 500 companies.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Upland

JANUARY 26, 2020

Communication. Communication. If you want to get everyone on board with account planning, you need to celebrate, socialize, and communicate your successes. This communication can take the form of a published report or dashboard, monthly email communication to the revenue team, or sharing successes at the quarterly sales meeting.

Account Planning 195

Account Planning Shareholders Publishing Communication 195

Mike Kunkle

OCTOBER 8, 2023

Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Account Manager Tips

JULY 27, 2021

Eco-friendly Allows communication across organizations (more straightforward to send an email to a CEO than get a meeting with one) Disadvantages of email No context Can get out of control with endless chatter (reply after reply, forward after forward) Just because your client read your email doesn't mean they did anything about it.

Communication 244

Communication Meetings Key Account Management Prioritization 244

Upland

MAY 4, 2023

These are: Calibration Cadence Coaching Communication KPIs Calibration Successful account planning is all about getting the right calibration – you need the right-sized account plan, the right plan type, and the correct functionality and activities for your revenue team. We started this blog with a U.S. ”

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Red Star Kim

JULY 17, 2023

This honest book, written by a young lawyer in 2022, provides insight and guidance on building your network Book review – Great networking by Alisa Grafton (kimtasso.com) How to appear more confident Prepare and plan – Give yourself time to prepare properly for meetings. Consider in advance what you might want to say.

Communication 130

Communication Meetings Financial Services Government 130

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 15, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of relationship building or sales conversations.

e-Learning 130

e-Learning Communication Meetings Digitalization 130

CMOE

APRIL 16, 2025

A structured self-assessment can assist with this, providing valuable insights that help team members independently and collectively refine their communication, adaptability, problem-solving skills and other essential competencies. Accomplishments I consistently meet or exceed both personal and team objectives.

Innovation 52

Innovation Brainstorming Prioritization Construction 52

Account Manager Tips

MARCH 23, 2021

Key account management is resource-heavy and to deliver a return on investment, the focus must be on clients that meet these requirements: Growth. If a client no longer meets the criteria for key accounts, what will you do with them? Organisation hierarchies, roles and responsibilities and communication are essential considerations.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Brooks Group

FEBRUARY 12, 2025

And when you do meet, its more likely to be on Zoom or Microsoft Teams than in person. Focus on Your Buyer When a buyer first meets a seller, they look for clues to the sellers trustworthiness. Match Your Buyers Communication Style Not everyone communicates (or prefers to communicate) in the same way.

Sales Training 53

Sales Training Profitability Decision-making Communication 53

Account Manager Tips

OCTOBER 21, 2021

Always have a meeting with your client scheduled for sometime in the future. Even if they ghost you between meetings, you have those placeholders to catch up. Rebalance your communication expectations to align with your value as a supplier. You may need to approach your communication from a different angle.

Key Account Management 246

Key Account Management Client Relationships Negotiation Suppliers 246

Account Manager Tips

NOVEMBER 16, 2022

Use meeting scheduling apps 7. Create recurring milestone meetings 11. So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load 4.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Hubspot Sales

APRIL 9, 2025

Few buyers will be interested in scheduling another meeting with someone whos not paying attention right now. Better yet, review your scheduled meetings for the next day before you leave at night. Craft your communication to reflect individual needs based on data insights (e.g., 15-20 minutes).

Decision-making 98

Decision-making Stakeholders Finance Software 98

Red Star Kim

FEBRUARY 9, 2023

At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and intermediaries” workshop. Overcoming silos and internal communication for cross-selling A key barrier to cross-selling and internal referrals was that firms were structured into silos.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Brooks Group

FEBRUARY 10, 2025

Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Red Star Kim

SEPTEMBER 20, 2023

As such, it addresses two critical elements of good communication – being concise and clear. The techniques should boost your confidence in your communication skills, save you time and improve collaboration. Being able to summarise a topic is a key skill when communicating to leaders.

Communication 113

Communication Meetings Publishing Decision-making 113

Account Manager Tips

AUGUST 4, 2022

Todd Caponi, author of The Transparency Sale , brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243