Strategic Account Management Association

MARCH 2, 2022

We are all in a race to attract, develop and retain top talent for our organizations. Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. It’s my organization that needs to recruit and develop and retain.”

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Instead of reading months of messages and meeting summaries before crafting an email, you can leave that to AI and jump right back into the sales flow.

Sales 122

Sales Meetings Communication Stakeholders 122

Hubspot Sales

DECEMBER 1, 2020

Of all the differences between selling in a remote organization and being a part of an office space, the challenges of complete and transparent communication are some of the few similarities that persist. Could the same be said of ending Zoom meetings and closing browser tabs? Meeting Agenda. Goals and Objectives.

Meetings 143

Meetings Decision-making Stakeholders Sales 143

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. What the B2B Buying Journey Looks Like in 2024 B2B buyers are looking for new software solutions for predictable reasons.

B2B 116

B2B B2C Decision-making Software 116

Hubspot Sales

SEPTEMBER 6, 2024

To meet your quota (and stay sane), it’s important to leverage AI tools and techniques that can unlock the following benefits. Why Use AI Sales Closing Techniques With AI backing up our sales department, missed opportunities became a thing of the past — which is critical considering that sales is a numbers game.

Sales 115

Sales Negotiation Prioritization Communication 115

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers.

CRM 115

CRM Software Software Onboarding 115

Holden Advisors

SEPTEMBER 21, 2021

In our experience, the real problem boils down to one thing—the inability to create and build a business vision that propels your customer’s organization to embrace change. Make your buyer a champion by ensuring they communicate the financial improvement to their leaders. Top-performing strategic account managers get this.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Brooks Group

MARCH 4, 2025

But some sales organizations lack formal, well-executed sales coaching programs. Gartner research reveals only 40% of sales professionals report a well-established coaching culture at their organization. The takeaway is clear: Organizations aiming for improved performance and revenue growth must invest in high-quality coaching.

Management 76

Management Sales Meetings Sales Training 76

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Brooks Group

MARCH 6, 2024

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

Organization 102

Organization Account Management Sales Sales Training 102

Sales Gravy

NOVEMBER 14, 2024

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. The virtual tasting quickly became a solution to this problem.

Advertising 98

Advertising Sales Digitalization Meetings 98

Upland

JANUARY 26, 2020

Savvy sales organizations can take advantage of this lack of enthusiasm, differentiate themselves, and use account planning to find the revenue others miss. Communication. Account Planning is undertaken once a year by many organizations, and this is a mistake. Communication. Calibration. We started this blog with a U.S.

Account Planning 195

Account Planning Shareholders Publishing Communication 195

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. Internal teams.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Upland

MAY 4, 2023

Savvy sales organizations can take advantage of this lack of enthusiasm, differentiate themselves, and use account planning to find the revenue others miss. Account Planning is undertaken once a year by many organizations, and this is a mistake. However, account planning is one of the most underused strategies in the sales arsenal.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Account Manager Tips

MAY 25, 2021

As a result, organizations accelerated revenue and retention. Clients who are a good fit for your solution, and you meet their needs better than other suppliers. Communication improves, friction reduces, and consistency increases across products, prices, processes and locations. Set expectations across the organization.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Hubspot Sales

JULY 22, 2024

A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. We have a team culture of “just ask,” encouraging junior reps to request help from sales leaders when they want to get meetings with CEOs or prospects at Fortune 500 companies.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Mike Kunkle

AUGUST 19, 2024

However, there are nuances in their application that vary based on the specific context and needs of an organization. The examples shown in Activities and Meetings are just that -examples. The level of detail in the rest of the Sales Management Operating System will vary depending on the organization’s size and stage.

Sales 269

Sales Sales Training Onboarding Sales Management 269

Planview

APRIL 14, 2025

Todays report explores the priorities for leaders in a volatile economy and how Planview empowers you to respond quickly as an aligned organization. Over the past several weeks, weve asked organizations how they’re navigating the uncertainty. This saves time while ensuring consistent communication across all project work.

Innovation 59

Innovation Decision-making Prioritization Government 59

Brooks Group

FEBRUARY 10, 2025

Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Planview

AUGUST 22, 2024

In this post, you’ll learn: Why Putting People at the Heart of Change Matters The Exciting Future Ahead for the PMO How AI Can Help Prioritize Impactful Work Meet Athena Smith Athena Smith hails from Georgia and is based in Atlanta. I start with a clear North Star and communicate this clearly.

Stakeholders 69

Stakeholders Prioritization Brainstorming Decision-making 69

ProlifIQ

OCTOBER 30, 2024

Key features and functionalities of KAM technology typically include: Account Planning and Mapping By Location : KAM technology facilitates the creation of comprehensive account plans, enabling organizations to define clear objectives, strategies, and action plans for each key account.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Account Manager Tips

AUGUST 4, 2022

The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results It's the age-old issue facing sales organizations. You’ll stop chasing, and start growing.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Planview

JULY 29, 2024

Organizations need solutions that can bend without breaking. Having an effective solution that enables your organization to adapt to your unique, changing industry demands means you’re better equipped to deliver tangible business outcomes. In this environment, the key to success is adaptability.

Supply Chain 59

Supply Chain Decision-making Facilitation Stakeholders 59

Account Manager Tips

JULY 27, 2021

Eco-friendly Allows communication across organizations (more straightforward to send an email to a CEO than get a meeting with one) Disadvantages of email No context Can get out of control with endless chatter (reply after reply, forward after forward) Just because your client read your email doesn't mean they did anything about it.

Communication 244

Communication Meetings Key Account Management Prioritization 244

Nutshell

JUNE 18, 2024

A brainstorming tool provides individuals or teams with an easy way to collect and organize their thoughts during a brainstorming session. Ensuring you have the tools you need to store and sort ideas before your ideation meeting can lead to several benefits. Its paid plans start at just $5 per month.

Brainstorming 71

Brainstorming Organization Software Software 71

Account Manager Tips

NOVEMBER 16, 2022

Use meeting scheduling apps 7. Create recurring milestone meetings 11. So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load 4.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

CMOE

APRIL 16, 2025

Effective teamwork is the foundation of highly successful organizations. A structured self-assessment can assist with this, providing valuable insights that help team members independently and collectively refine their communication, adaptability, problem-solving skills and other essential competencies.

Innovation 52

Innovation Brainstorming Prioritization Construction 52

Account Manager Tips

APRIL 26, 2021

As a key account manager, you lead the relationship between your organization and your most important clients. It's a skilled, exciting, but demanding role that adds a lot of value to your organization's bottom line, and your salary should reflect that. A good number of client meetings. High-performance scores.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Sales Gravy

SEPTEMBER 16, 2023

Sales organizations should prioritize customer service and engagement as a means to drive pipeline growth and set themselves apart from competitors. Outbound prospecting is essential for building pipeline and requires a team effort, with every member of the organization contributing to pipeline growth.

Customer Experience 116

Customer Experience Marketing Prioritization Sales 116

Hubspot Sales

APRIL 9, 2025

Few buyers will be interested in scheduling another meeting with someone whos not paying attention right now. Better yet, review your scheduled meetings for the next day before you leave at night. Craft your communication to reflect individual needs based on data insights (e.g., 15-20 minutes).

Decision-making 98

Decision-making Stakeholders Finance Software 98

AchieveIt

MARCH 3, 2025

Why We Conducted This Study At AchieveIt, we’re dedicated to helping organizations turn their strategies into action. To compile this report, we surveyed over 250 leaders from various industries, including private enterprises, public organizations, government agencies, healthcare, and higher education institutions.

Decision-making 52

Decision-making Leadership Innovation Organization 52

Upland

JUNE 14, 2022

While there are multiple reasons these common difficulties occur such as poorly scoped deliverables or bad communication on the part of the project team, one of the lesser considered solutions has to do with having a point-of-view (POV). Having a POV must start at the top of an organization.

Construction 195

Construction Software Software Profitability 195

DemandFarm

NOVEMBER 22, 2024

They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. Cultural Fit: Do they understand the importance of stakeholder alignment, including champions and detractors, within each client organization?

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Mike Kunkle

AUGUST 8, 2023

7 Common Barriers to Sales Transformation Barrier 1: Siloed Mindsets and Departments One of the most persistent challenges in many organizations is the presence of siloed mindsets and departments. Communicate the “why” behind changes, showing the team how these transformations will directly contribute to growth and success.

Sales 221

Sales Prioritization Innovation Sales Training 221