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10 Active Listening Techniques for Better Customer Communication

Brooks Group

Microsoft Teams, Cisco Webex, Zoom, Google Meet, and GoTo Meetingno matter what program youre using, videoconferencing has changed sales and opened up new opportunities. This allows you to recommend solutions that meet their needs, making it more likely youll close the sale. They might as well be using tin cans and a string.

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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. A positive customer journey depends on helping the customer achieve short- and long-term success through every sales activity and communication. What Is a Customer-Centric Strategy? Data driven or more social?

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Sales Coaching for Managers: 6 Best Practices

Brooks Group

Sales Coaching Best Practice #1: Coach to a Sales Process Data from the Best Practices of High-Performing Sales Teams report shows that 95% of teams that meet or exceed revenue goals follow their sales process all or most of the time. Follow these four tips for productive one-on-one sales meetings. Try not to focus solely on numbers.

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies.

B2B 76
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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Events ranged from major conferences for 300+ people to seminars and webinars for around 30 to small group entertaining. One delegate was organising a Poker Night that evening.

Marketing 130
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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

In a world where customers can easily switch to a competitor, sales organizations that fail to meet these new expectations risk losing opportunities. Practice communicating ROI and long-term benefits to create cross-sell and upsell opportunities. Effective Follow-Up Establish a systematic approach to post-sale communication.

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Building Rapport with Customers: 3 Crucial Tips

Brooks Group

And when you do meet, its more likely to be on Zoom or Microsoft Teams than in person. Focus on Your Buyer When a buyer first meets a seller, they look for clues to the sellers trustworthiness. Match Your Buyers Communication Style Not everyone communicates (or prefers to communicate) in the same way.