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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

A new central commercial organization was born. To ensure the inclusion of external insights to shape and direct the new commercial organization, we partnered with SAMA for thought leadership on Strategic Account Management (SAM), as well as with Rain Group for continuous education of our sales teams. Tier 1: Organizational Structure.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Secure Executive Support: The advancement and growth of our strategic accounts program is an organization-wide effort, starting from the top. Four Steps to Successfully Scale.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. Agile leadership.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization. Effective communication techniques. You will learn: What sales engagement is. Effective meeting engagement tips - pre, during and after.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. It’s my organization that needs to recruit and develop and retain.” Why is that?

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

There are many myths surrounding the idea of remote work: it will cause laziness, procrastination, ineffective communication, lack of motivation, and employee burnout. What the future of work looks like for customer-facing organizations and teams. As pervasive as these myths were, 2020 swiftly kicked them all out the door.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Ways of connecting your projects to overall goals of organization.

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Roadblocks to Delivering a Competitive Buying Experience

Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them.