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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

In any case, we recommend having consistent communications and team check-ins at multiple stages through the life cycle of the project. Maintaining only one key contact leaves you at risk if they change roles or leave the organization. Be prepared, be engaged and be committed. Connect with him on LinkedIn: [link].

Suppliers 759
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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

According to a study of over 1,300 organizations, 84% of organizations that focused on improving customer experiences increased their revenue. A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. Happy customers drive repeat business and higher profits.

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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible.

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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

A great story can make a presentation compelling enough for people to act. Make Yourself Memorable Facts and figures are important in a sales presentation, but they can easily be forgotten. Here are seven tips for how to use storytelling in sales presentations. Stories, on the other hand, are more memorable.

Sales 105
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36 Virtual vs. Face-to-Face Communication [Stats to Know in 2022]

Hubspot Sales

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. However, the pandemic forced us to embrace these tools and find new ways of communicating and collaborating through them. Is one better than the other? Numbers don't lie.