Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? In the “old days,” organizations would sit back and hope the story would go away.

Communication 59

Communication Media Publishing B2B 59

Nutshell

OCTOBER 19, 2020

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. Ben Goldstein , Head of Content and Communications at Nutshell. To drive more B2B leads, I recommend publishing content that answers basic questions. Use Your Website Search Bar as a Research Tool.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. Terms and definitions are listed, including change management: “ The practice of applying a structured approach to the transition of an organization from a current state to a future state to achieve expected benefits”. Key concepts.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Hubspot Sales

APRIL 28, 2020

In business these days, empathy is critical to building trusting relationships between your business and prospects, encouraging communication, and closing deals. Time to research their company’s strategic initiatives, as well as the email recipients’ movement, growth, and trajectories within their organizations.

Sales 132

Sales Publishing Decision-making Communication 132

Hubspot Sales

JULY 6, 2020

Chances are, your organization grew out of this method of contact management quickly, and the tedious task of manually tracking contact data can be impacting your fundraising efforts. Spreadsheets can’t meet the needs of a growing organization. Here are the best CRM software solutions for nonprofit organizations. HubSpot CRM.

Software 124

Software Software Management CRM 124

Hubspot Sales

JUNE 2, 2022

So all of this begs the question: What can your organization do to address the ramifications of your employees' poor sleep? One way or another, your organization should ensure your employees have the space and information necessary to practice healthy, productive sleep habits. Leverage a mobile CRM to support your broader CRM adoption.

CRM 130

CRM Publishing Facilitation Management 130

Peter Simoons

SEPTEMBER 6, 2021

As mentioned in the previous post , clear communication is the cornerstone towards the success of your partnership. Part of the art of clear communication is using terms that you and your partner, in theory, both understand and have a clear definition of. Tip 18: Create an Internal Strategic Alliance Definition.

Publishing 98

Publishing Communication Organization Marketing 98

Hubspot Sales

JULY 22, 2024

A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. As you get the prospect to open up about their organization, role, and situation, listen for current struggles, points of contention, or problems they may be experiencing.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Kainexus

AUGUST 27, 2020

McKinsey published a study that reveals the four most important behaviors of successful leaders. As the report says, “Over 90% of CEOs are already planning to increase investment in leadership development because they see it as the single most important human-capital issue their organizations face.” Modeling desired behaviors?

Leadership 98

Leadership Publishing Decision-making Communication 98

Account Manager Tips

APRIL 26, 2021

As a key account manager, you lead the relationship between your organization and your most important clients. It's a skilled, exciting, but demanding role that adds a lot of value to your organization's bottom line, and your salary should reflect that. But few job vacancies publish the salary range.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Strategic Communications

AUGUST 7, 2024

Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results. Don’t wait until your strategic plan is complete and ready to implement before developing your communication plan. Have regularly established report-outs on plan progress.

e-Learning 85

e-Learning Communication Publishing B2B 85

Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just Communicate—Communicate Strategically!

Communication 52

Communication Publishing Digitalization Organization 52

Nutshell

MAY 4, 2023

But nurturing new donors to be long-term supporters of your organization is easier said than done. Managing a nonprofit requires a formalized system of retaining donors, volunteers, beneficiaries, and board members and building relationships with them so your organization can reach its goals. year-over-year.

CRM 139

CRM Software Software Communication 139

Strategic Communications

MAY 13, 2022

The white paper needed to include: a focus on the new national campaign theme, a focus on the new local campaign theme, a focus on the areas served, a focus on the organization’s new direction for the coming year, a focus on…OK, hopefully, you get the point. If you focus on everything, you’re focused on nothing!

Communication 52

Communication Marketing Publishing Digitalization 52

Hubspot Sales

APRIL 9, 2020

By ensuring your inside sales reps have the tools they need to operate, your business success and growth will be in reach thanks to improved efficiency, visibility, communication. They also empower reps by making relationship-building and communication with prospects straightforward. (If Wireless Headsets. Reporting Tools.

Sales Technology 132

Sales Technology CRM Sales Software 132

Hubspot Sales

SEPTEMBER 8, 2020

When you look at sales statistics , you see that the CRM has already made a lasting impact on many organizations. Help them by doing some simple organizing of their prospects — by territory, by deal stage, anything that will make a coherent picture for your reps when they first open up the CRM. CRM Adoption Rates.

CRM 136

CRM Software Software Leadership 136

Nutshell

JUNE 18, 2024

A brainstorming tool provides individuals or teams with an easy way to collect and organize their thoughts during a brainstorming session. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. It also includes access to community-made templates and several app integrations.

Brainstorming 71

Brainstorming Organization Software Software 71

Hubspot Sales

NOVEMBER 18, 2020

Most sales organizations are familiar with intent and engagement data. Organize your sales intelligence data. To drive meaningful actions, sales intelligence should be organized in your sales engagement and/or CRM platforms. Use a variety of sources when collecting sales intelligence data.

CRM 133

CRM Sales Publishing Decision-making 133

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

NOVEMBER 21, 2019

It tracks and manages all interactions and communication your reps have with prospects and customers. In this guide, we'll review the major benefits you can bring your sales organization by incorporating a CRM. Manage all communication and interactions with prospects. Organize contact data. Create sales reports.

CRM 116

CRM Facilitation Software Software 116

Hubspot Sales

NOVEMBER 17, 2020

Our mission at HubSpot is to help millions of organizations grow better. Sales organizations saw some success with the transition to fully remote selling: 64% of sales leaders who made the transition this year met or exceeded revenue targets, compared to 50% of leaders who had not. 2020 has been a year of massive change.

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

Hubspot Sales

DECEMBER 2, 2020

As I work with sales organizations across the world, I am frequently asked if the inbound sales philosophy works in an industry defined by a transactional sales process. It doesn't empower prospects to the same extent as consultative selling, and in turn, makes them less inclined to consistently engage with you and your organization.

Suppliers 137

Suppliers Decision-making Publishing Meetings 137

Peter Simoons

MAY 18, 2021

Supplier-customer, strategic alliance relationships – they all demand a lot attention, communication and effort to stay healthy. It is a simple yet powerful tool that proves that “less is more” – it will help you identify and create clarity in the roles and responsibilities in both your own and your partner’s organizations.

Publishing 98

Publishing Suppliers Organization Communication 98

Peter Simoons

SEPTEMBER 21, 2021

In the previous chapter, we have established the importance of having a clear internal definition of strategic alliances, of making sure that the people within your organization are on the same page with you as to what a strategic alliance means. Similarly, many companies use abbreviations in their organization and in their sector.

Publishing 98

Publishing Small Business Organization Communication 98

Peter Simoons

AUGUST 8, 2021

Beyond personal behavior, sharing can also be influenced by the culture and procedures of the organizations involved in the partnership. Communicate frequently and share the information needed to move the alliance forward. I am publishing my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website.

Publishing 98

Publishing Communication Organization Marketing 98

Nutshell

APRIL 5, 2021

Communication. In these organizations, inbound leads are plentiful, and the salespeople take a more passive approach in simply responding to SQLs (sales-qualified leads) who have already expressed interest, requested a demo, downloaded a trial, and so on. 1: A typical digital marketer’s brain. Skip ahead: Blogging. Email marketing.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Upland

OCTOBER 21, 2022

In this definitive guide to account planning, we’ve compiled everything you need in order to understand the importance of account planning, what it is, and why a complete mindset shift is critical to success for any sales organization looking to grow and retain revenue in their key accounts in 2023 and beyond. . What is Account Planning?

Account Planning 195

Account Planning Leadership Software Software 195

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Strategic Communications

JUNE 29, 2021

For organizations that produce products, product sampling has long been a very successful way of raising awareness and preference for products. For service organizations ? Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

Advertising 84

Advertising e-Learning Small Business Decision-making 84

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. Table of Contents.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Hubspot Sales

DECEMBER 3, 2019

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 Different business units can then share this information across the organization. billion in 2018. In other words, the CRM market is an absolute powerhouse.

CRM 131

CRM Software Software Decision-making 131

Account Manager Tips

AUGUST 14, 2022

Related courses: Framing Your Communication to Inspire and Convince. Discover how to get management's support and inspire your team by communicating effectively. Here are seven of my favourite software to help every key account manager be more organized, productive and impactful. 7 Awesome Tools Every Key Account Manager Needs.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. On web site audits he advises you look at site architecture, domain authority, page speed, calls to action, mobile compatibility, organic search, conversion rate and search console.

Digitalization 130

Digitalization Marketing Construction Publishing 130

ClearPoint Strategy

AUGUST 2, 2021

And as Measure What Matters readers came to discover, it didn’t just work for Google; plenty of other successful organizations, like the Gates Foundation, Intel, and others, have also used it effectively. Many organizations attempting to implement the OKR process find creating key results a challenge. In this article.

Publishing 98

Publishing Organization Management Communication 98

Nutshell

DECEMBER 4, 2017

In 1986, computer architect Fred Brooks published a paper called “ No Silver Bullet ,” in which he observed that software engineering wasn’t producing the same productivity gains compared to hardware engineering. Your Code Is Your Organization. How can any of the hurdles to writing the software — and using it — be avoided?

Software 120

Software Software Publishing CRM 120

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130