Brooks Group

JANUARY 9, 2025

On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue. Developing rapport: Identify a buyers behavior style and tailor your communication to match. But while both roles drive revenue, they require two different skill sets.

Account Management 98

Account Management Management Sales Account Growth 98

Account Manager Tips

MARCH 23, 2021

Importance of key account management Existing business is cheaper and more profitable than new business. Organisation hierarchies, roles and responsibilities and communication are essential considerations. Key account management is the secret to grow revenue and customer retention. Pass it on. Click to Tweet. But (and it's a big but).

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Hubspot Sales

SEPTEMBER 12, 2024

Content targeting these individuals should showcase broader impacts of your software such as improvements in profitability, competitive advantages they’ll unlock, and the timeline from implementation to positive ROI. Some 36% of buyers are at the very top of leadership in the C-suite.

B2B 116

B2B B2C Decision-making Software 116

Hubspot Sales

AUGUST 20, 2024

How Apple turned a billion-dollar deficit one year into a 300 million profit in the next. billion to turning a $309 million profit a year later, setting the course for decades of innovation. Be sure to revisit your product suite and offerings regularly to ensure you’re not competing against yourself. The point isn’t to demoralize you.

Decision-making 111

Decision-making B2C B2B Software 111

PandaDoc

SEPTEMBER 28, 2022

Or, you’re currently experiencing shortages with your operating assets, so profit margin size is crucial. Most of the aspects that influence bargaining lay outside technology, and are more about psychology and communication. The post Painless and profitable: Our guide to winning at price negotiation appeared first on Blog.

Negotiation 98

Negotiation Profitability Decision-making e-Learning 98

Account Manager Tips

MARCH 23, 2021

First, to what extent does this customer deliver the profitability of a company. Revenue is a vanity number without profit. If you have unprofitable or marginal accounts then you either need to make them more profitable or let them walk away. Profitable revenue and win-win for mutual growth are key elements of valuation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Mike Kunkle

OCTOBER 8, 2023

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It ensures that customer satisfaction isn’t a one-time occurrence, but an ongoing commitment.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Account Manager Tips

AUGUST 14, 2022

Related courses: Framing Your Communication to Inspire and Convince. Discover how to get management's support and inspire your team by communicating effectively. Understand relationship management strategies and best practices to win and retain profitable customers. Related courses: Customer Relationship Management.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

ACT

FEBRUARY 20, 2025

They ask for a discount, but your profit margins are already tight. The client happily accepts the offer while you manage to maintain profitability. That makes negotiation all the more important for small businesses with tight profit margins and cash flow constraints. Heres how the selling process would pan out.

Negotiation 52

Negotiation Small Business Profitability Sales 52

Holden Advisors

NOVEMBER 9, 2021

Sellers understand not only how your customers make money but can discretely and simply quantify how your solutions impact your customers’ top-line or profitability. The key is to wrap these outcomes together with a communication package that not only has customers agreeing with you but engaging in a real discussion.

Sales 195

Sales Profitability Organization Communication 195

Holden Advisors

JANUARY 25, 2022

But the risk is your high-value product becomes devalued, thereby limiting profitability. By continually identifying and communicating differentiated value, prices can not only be maintained, but increased over time. In a growth environment like the one described, markets are elastic, which means lowering prices will increase demand.

Marketing 195

Marketing Customer Value Profitability Innovation 195

Customer Think

DECEMBER 22, 2021

It’s in vogue with every kind of organization, from businesses to non-profits. That’s because emails have an ability to instantly communicate with a targeted audience. Source: Freepik Email marketing is widespread. For brands and companies, this can create awareness and sales, but only if you follow a strategy.

Profitability 132

Profitability Communication Marketing Organization 132

Mike Kunkle

AUGUST 30, 2023

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. To combat this, enablement professionals must transparently communicate their vision, objectives, and progress.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Brooks Group

MARCH 4, 2025

This coaching ensures sellers focus on more profitable opportunities and discard those that are unlikely to close early in the selling cycletaking the right actions to build a pipeline of qualified opportunities. Its a time to recognize, educate, communicate, and motivate. 83% of top-performing teams are effective at deal coaching.

Management 73

Management Sales Meetings Sales Training 73

Nutshell

AUGUST 14, 2024

Or maybe you just want to know how profitable your business is this quarter compared to last quarter. Return on sales (ROS) is an integral measurement to help you determine whether and to what extent your business is profitable over a given period. Regardless of the reason, knowing how to calculate your return on sales ratio is vital.

Profitability 133

Profitability Suppliers Investors Sales 133

Brooks Group

FEBRUARY 12, 2025

This helps them develop longer and more profitable relationships. Match Your Buyers Communication Style Not everyone communicates (or prefers to communicate) in the same way. Sellers who learn to quickly identify a prospects preferred communication style and adapt to it have a competitive edge.

Sales Training 53

Sales Training Profitability Decision-making Communication 53

Upland

AUGUST 9, 2023

There’s a real, profitable value in understanding our partners, and building that solid relationship and foundation. Are you communicating your findings with buyers and getting their take on your findings to confirm them? A successful partnership is built on five key components.

Account Planning 195

Account Planning Innovation Decision-making Healthcare 195

Upland

JUNE 14, 2022

While there are multiple reasons these common difficulties occur such as poorly scoped deliverables or bad communication on the part of the project team, one of the lesser considered solutions has to do with having a point-of-view (POV).

Construction 195

Construction Software Software Profitability 195

Hubspot Sales

MARCH 29, 2019

increase in operating profits ? It's hard to believe the smallest percent increase or decrease in price can make a significant impact on profit margins. Now, I'm sure you're wondering which pricing strategies will help you turn a profit. Salespeople can communicate their products' value and attract prospects to the low price.

Retail 140

Retail Profitability Value Proposition Decision-making 140

Planview

AUGUST 22, 2024

I often say my career path to project management isn’t traditional, but it’s been instrumental in honing my communication and analytical skills. I start with a clear North Star and communicate this clearly. Kim Scott’s Radical Candor helped me balance kindness, communication directness, and stakeholder management.

Stakeholders 69

Stakeholders Prioritization Brainstorming Decision-making 69

CMOE

MARCH 17, 2025

Companies that develop comprehensive growth strategies are 97 percent more likely to achieve above-peer profitability. Creativity, agility, and communication help them identify new opportunities and adjust their course effectively. Research underscores the positive effects of strategic thinking.

Strategic Thinking 52

Strategic Thinking Decision-making Brainstorming Profitability 52

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. Four – Communicate the change. Communication is critical. What : needs to be communicated and also what result you want. Five-step Customer Crisis Plan.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Account Manager Tips

JUNE 29, 2021

Improve communication. Shareholders and board/directors value growth, costs, profit and cashflow. Continue to communicate with your client and ask how they are doing to get the full picture. Improve communication A successful renewal takes teamwork, from the client and the supplier side. Don't get too comfortable.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

NOVEMBER 24, 2020

Profit can tell you whether the data and insight from the stakeholders at your deal desk are actually paying off. If the highly complex deals your deal desk informs aren't as profitable as you'd like them to be, you might want to reevaluate the strategies and materials that come from it.

Construction 140

Construction Stakeholders Negotiation Profitability 140

Engage Selling

FEBRUARY 5, 2021

Creating and maintaining a high-growth, high-profit business in your marketplace—one where sellers, leaders, and customers all thrive—is essential. That’s why, for many years, I’ve advocated putting value-based selling at the centre of your work.

Profitability 146

Profitability Sales Communication 146

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

CMOE

MARCH 11, 2025

The benefits of investing in employee development have never been more obvious, with recent research showing payoffs like dramatically improved employee retention and an 11% increase in profits. The objective is to establish a safe and supportive environment for open communication.

Emotional Intelligence 52

Emotional Intelligence Construction Prioritization Communication 52

Red Star Kim

DECEMBER 14, 2022

Profit growth. Creative communication in “difficult” situations. Her firm’s used an internal communications initiative involving an annual photo competition to encourage the creation and sharing of images from all members of staff. The key themes were: Present. People (especially recruitment in the “War for Talent”).

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

OCTOBER 16, 2023

Some were focused on specific sectors such as agriculture, sports and not-for-profit and others had a more international focus (particularly the Caribbean and Middle East). So strong (relevant, short, compelling and regular) internal communication programmes will help everyone understand the vision and their role in achieving it.

Management 130

Management Onboarding Emotional Intelligence Communication 130

Red Star Kim

FEBRUARY 1, 2024

Strategic adoption of AI With regards to AI, I was really impressed by a webinar I attended last year in the not-for-profit sector. Brands need more authenticity and communication The great interface shift. It advocated a more strategic and fundamental approach to AI adoption throughout an organisation with the following steps.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Flevy

JANUARY 10, 2022

Cause for such failure is development of Segmentations founded on contradictory Business Purpose ; purposes that are not widely comprehended or communicated or cannot be immediately acted upon. Segmentation research has to encompass several dimensions such as behaviors, outlooks, demographics, channel use, inclinations, and profitability. .

B2C 111

B2C Banking Profitability Decision-making 111

Sales Gravy

MAY 3, 2023

In uncertain economic times and a world increasingly influenced by the power of AI, sales-specific emotional intelligence and human-to-human communication are the most important skills a salesperson can have when establishing trust and building relationships with buyers. The short answer is yes.

Emotional Intelligence 111

Emotional Intelligence Artificial Intelligence Decision-making Sales 111

CMOE

AUGUST 19, 2021

Higher retention: Businesses that communicate effectively are 5 times more likely to retain their top performers. Higher profitability: Teams that successfully collaborate experience a 21 percent increase in profitability. 2. Improve Communication. The term communication is pretty broad.

Communication 105

Communication Profitability Remote Working Performance Review 105

Hubspot Sales

JUNE 30, 2020

Essentially, sales and marketing alignment comes down to communication between those two separate functions. When those separate organizations have a clear delineation of work and have open, frequent communication with one another so their efforts are complementary instead of contrasting or duplicative, they can be considered aligned.

B2B 141

B2B Publishing Organization Communication 141

Hubspot Sales

AUGUST 17, 2020

Individuals in this role work with their company’s sales and operations teams to determine the profitability of a customer account. They also develop and implement sales strategies and unique customer offers to generate profits and keep their customers engaged. Here are the key responsibilities of an account development manager.

Account Development 127

Account Development Management Advertising Profitability 127

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. It'll make it easier to connect the pieces and also to communicate back. Warwick Brown // Account Manager Tips. Internal teams. Be realistic.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Hubspot Sales

SEPTEMBER 27, 2019

Implementing a data-driven sales approach can also make your business more profitable — up to 6% more profitable than their competitors. This alignment is the responsibility of sales managers to communicate and execute. How your sales rep made contact and what form of communication they used.

Sales 141

Sales CRM Decision-making Profitability 141