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10 Active Listening Techniques for Better Customer Communication

Brooks Group

This allows you to recommend solutions that meet their needs, making it more likely youll close the sale. Heres an easy-to-follow plan that will help your sellers improve their listening and customer communication skills. Discover what prospects want most by asking consultative questions and listening actively.

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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. A positive customer journey depends on helping the customer achieve short- and long-term success through every sales activity and communication. What Is a Customer-Centric Strategy?

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

They should have the skills to move a prospect through each stage of the sales process. Sales training should emphasize the following skills: Prospecting and qualification: Identify and screen potential customers to ensure theyre worth pursuing based on specific criteria.

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

More stakeholders means longer sales cycles. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a deep dive into buying groups, critical selling skills, and sales training best practices to prepare your sales team for success with multiple stakeholders.

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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

Sales leaders and managers seek individuals who can not only meet targets but exceed them consistently. When you focus your sales training on the right skills, you ensure your team is equipped for any selling situation. 7 Habits of a Great Salesperson (and How to Train) 1.

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How To Plan Effective Global Sales Training

Brooks Group

Companies with salespeople who sell around the globe are starting to recognize the importance of finding effective sales training to create a standardized approach throughout their organization. This sort of cohesiveness is not usually possible when regional teams implement their own training.

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Creating Sales Training That Sticks

Brooks Group

Studies indicate that participants in traditional curriculum-based training forget more than 80 percent of the information they were taught within 90 days. Sales training that sticks, however, results in behavior change because it’s reinforced. That requires involvement and buy-in from both sales leaders and salespeople.