Strategic Account Management Association

FEBRUARY 2, 2021

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Kainexus

MARCH 28, 2023

Effective leadership in healthcare organizations requires open lines of communication between caregivers working directly with patients and hospital administrators who seek to protect the interests of all stakeholders.

Healthcare 95

Healthcare Communication Stakeholders Decision-making 95

Customer Think

DECEMBER 8, 2021

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them. Just as customer satisfaction doesn’t equate to loyalty behavior, if you believe that “a satisfied employee IS an engaged employee”, it’s likely that you can’t articulate a distinction.

Stakeholders 98

Stakeholders Communication 98

Account Manager Tips

JUNE 29, 2021

Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things. Who are your stakeholders, and what floats their value boat? Stakeholders value business improvement. Don't get too comfortable.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Peter Simoons

JULY 14, 2024

Open and transparent communication, both internally as well as externally with your partners, is one of the key success factors required for alliances & partnerships. Unfortunately though, good communication is not as easy as it looks. Apparently, we are not as good at communication as we think we are!

Stakeholders 52

Stakeholders Communication 52

Red Star Kim

AUGUST 11, 2022

Then it looks at the change management process (without mandating particular processes or steps) in detail – with an emphasis on stakeholder engagement before, during and after the change process and the various process groups and inputs/outputs required: Evaluate change impact and organizational readiness. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Upland

MARCH 29, 2023

They must consistently create, measure, and communicate value to the customer. Sales professionals can build stronger relationships with key stakeholders by assessing their relationships and relationship gaps. They can leverage their relationships with key stakeholders to drive additional revenue and build long-term partnerships.

CRM 195

CRM Management Stakeholders Decision-making 195

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Strategic Account Management Association

SEPTEMBER 22, 2020

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. However, no trend effectively bridges the existing gaps across industry stakeholders. How SAMs can help providers navigate the path forward.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Hubspot Sales

JUNE 24, 2021

They have an ideal result that they're trusting a firm and its stakeholders to achieve. Scope creep occurs when those stakeholders wind up adding additional functions, features, requirements, or other unauthorized work as a project progresses. Differences in Stakeholders' Opinions. Overly Long Projects.

Stakeholders 132

Stakeholders Leadership Decision-making Communication 132

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Align stakeholder needs and expectations.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Manager Tips

FEBRUARY 28, 2021

A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Develop, communicate and execute your plans. Influential Adept at growing networks to drive referrals Influencing senior stakeholders and decision makers to improve revenue and retention.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Nutshell

SEPTEMBER 18, 2024

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman sales process incorporates methodologies for opportunity management, stakeholder engagement, and solution selling. It also outlines the customer’s buying process and stages.

Stakeholders 126

Stakeholders Sales CRM Value Proposition 126

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Hubspot Sales

JULY 7, 2020

Have you worked with challenging stakeholders? With data being front-and-center for many sales organizations, sales analysts can sometimes be tasked with completing analysis for demanding stakeholders. What is your communication style? Are they a direct communicator who has no problem speaking up and asking a question?

Stakeholders 127

Stakeholders Sales Communication Prioritization 127

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. It'll make it easier to connect the pieces and also to communicate back. Warwick Brown // Account Manager Tips. Internal teams.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Red Star Kim

JUNE 27, 2023

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Hubspot Sales

AUGUST 26, 2020

Your marketers and salespeople pinpoint vital stakeholders within the target company. The means of communication must reflect the prospect’s preferences. The means of communication must reflect the prospect’s preferences. Executives at your firm may also interact personally with critical stakeholders of the target account.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

Hubspot Sales

NOVEMBER 24, 2020

Again, you might include stakeholders from departments like sales, legal, product, and finance. Profit can tell you whether the data and insight from the stakeholders at your deal desk are actually paying off. So if you want to put a solid, productive deal desk together, you need to establish exactly what you want from it.

Construction 140

Construction Stakeholders Negotiation Profitability 140

Brooks Group

APRIL 9, 2024

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. Balancing these perspectives and ensuring your solution addresses the concerns of all stakeholders is crucial.

Value Proposition 108

Value Proposition Procurement Decision-making Stakeholders 108

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

Digitalization 147

Digitalization Media Marketing Communication 147

Account Manager Tips

NOVEMBER 24, 2022

A much-needed "people skills" primer and master class in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? With case studies, micro strategies, and example language, readers will learn communication skills that can be practiced and implemented immediately.

B2B 130

B2B Key Account Management Account Management Decision-making 130

Hubspot Sales

DECEMBER 1, 2020

Of all the differences between selling in a remote organization and being a part of an office space, the challenges of complete and transparent communication are some of the few similarities that persist. Keeping a record helps clear up confusion down the road and allows for transparency and alignment for all stakeholders. Attendance.

Meetings 143

Meetings Decision-making Stakeholders Sales 143

Peter Simoons

FEBRUARY 13, 2022

In alliance management, you are working with a variety of stakeholders in your own organisation and in your partners’ organisations. Stakeholders are not necessarily 100% in synergy with your alliances. Besides that, every alliance is different; with different stakeholders, different partners and different value propositions.

Management 98

Management Value Proposition Stakeholders Onboarding 98

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Hubspot Sales

MARCH 14, 2022

In theory, all of those steps can be treated as individual deliverables — compartmentalized into detailed workflows and tracked by multiple stakeholders. Project management is often leveraged as a means of connecting a series of stakeholders across multiple teams. Project Management Across Teams. It increases accountability among reps.

Management 98

Management Stakeholders Facilitation Sales Leadership 98

Hubspot Sales

FEBRUARY 27, 2024

If you have to reschedule a meeting, get in touch with the other relevant stakeholders ASAP — ideally via a quick communication method like chat or email. When rescheduling, be respectful of your fellow stakeholders' time. The stakeholders you‘re meeting with will understand where you’re coming from if you need to reschedule.

Meetings 110

Meetings Stakeholders Communication Sales 110

Hubspot Sales

JULY 8, 2021

With enterprise sales, you lock in on a single business and interact with several stakeholders within it — having conversations that bear significant weight as the deal progresses. Building relationships through education and communication might be the key factor in successfully conducting an enterprise sales process.

Construction 122

Construction Stakeholders Sales Decision-making 122

Upland

SEPTEMBER 1, 2023

Regular team meetings, knowledge-sharing sessions, and open communication channels help distribute valuable insights across the sales team. These tools are a centralized repository where relevant information about individuals, key stakeholders, potential opportunities, next steps, and more can be accessed.

Decision-making 195

Decision-making Stakeholders Customer Experience CRM 195

Revegy

JANUARY 18, 2021

Visual relationship maps like Revegy’s help you gain a full understanding of the most important stakeholders, how they’re connected within the organization, and help your teams focus on execution tactics and activities to gain access and communicate value to the individuals influencing the budget and buying decisions.

CRM 120

CRM Procurement Stakeholders Facilitation 120

Hubspot Sales

MARCH 18, 2019

Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders. Excellent verbal and written communication skills. Able to build rapport and establish credibility with account stakeholders. Your targets for the account.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143