Strategic Account Management Association

FEBRUARY 2, 2021

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Brooks Group

FEBRUARY 10, 2025

77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. More stakeholders means longer sales cycles. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Decision-making time, compared to five to seven years ago, has increased by 60%.

B2B 75

B2B Emotional Intelligence Value Proposition Stakeholders 75

Kainexus

MARCH 28, 2023

Effective leadership in healthcare organizations requires open lines of communication between caregivers working directly with patients and hospital administrators who seek to protect the interests of all stakeholders.

Healthcare 104

Healthcare Communication Stakeholders Decision-making 104

Hubspot Sales

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. Improve Messaging Even when a prospect is an ideal fit, closing the deal requires thoughtful communication.

Sales 122

Sales Meetings Communication Stakeholders 122

Brooks Group

JANUARY 9, 2025

Developing rapport: Identify a buyers behavior style and tailor your communication to match. Account management training should emphasize the following skills: Relationship building and maintenance: Cultivate strong, long-term connections with key stakeholders through consistent communication and value delivery.

Account Management 99

Account Management Management Sales Account Growth 99

Customer Think

DECEMBER 8, 2021

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them. Just as customer satisfaction doesn’t equate to loyalty behavior, if you believe that “a satisfied employee IS an engaged employee”, it’s likely that you can’t articulate a distinction.

Stakeholders 98

Stakeholders Communication 98

ProlifIQ

OCTOBER 30, 2024

Capabilities of KAM Technology Solutions That A Company Needs Map out stakeholders by location, business unit, or job function. KAM tools help companies make better decisions with strategic customers based on stakeholder and company-owned data.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Account Manager Tips

JUNE 29, 2021

Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things. Who are your stakeholders, and what floats their value boat? Stakeholders value business improvement. Don't get too comfortable.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Planview

AUGUST 22, 2024

Throughout her career, she has developed expertise in project portfolio management , process improvement , change leadership , and stakeholder management. I often say my career path to project management isn’t traditional, but it’s been instrumental in honing my communication and analytical skills.

Stakeholders 69

Stakeholders Prioritization Brainstorming Decision-making 69

Red Star Kim

AUGUST 11, 2022

Then it looks at the change management process (without mandating particular processes or steps) in detail – with an emphasis on stakeholder engagement before, during and after the change process and the various process groups and inputs/outputs required: Evaluate change impact and organizational readiness. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Hubspot Sales

MARCH 13, 2025

B and C sales players typically initiate opportunities at low levels, view everyone as a buyer, lead with product, dont gain access to key stakeholders, fail to uncover business issues, and dont establish value with compelling costs vs. benefit analyses. Prioritize Communication. A revenue target isnt only the responsibility of sales.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

Upland

MARCH 29, 2023

They must consistently create, measure, and communicate value to the customer. Sales professionals can build stronger relationships with key stakeholders by assessing their relationships and relationship gaps. They can leverage their relationships with key stakeholders to drive additional revenue and build long-term partnerships.

CRM 195

CRM Management Stakeholders Decision-making 195

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Hubspot Sales

SEPTEMBER 12, 2024

By and large, they’re chasing improved efficiency and productivity, a better experience for their customers, and ways to streamline the communication and collaboration of their own internal teams. Involve key stakeholders early and move your deals forward whenever you can, but trust the process.

B2B 116

B2B B2C Decision-making Software 116

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Planview

FEBRUARY 13, 2025

Traditional supply chains relied heavily on manual processes, paper-based documentation, and limited information sharing between stakeholders, leading to delays, inefficiencies, and a lack of transparency. Data silos hinder communication and collaboration, leading to misalignments among stakeholders.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

DemandFarm

NOVEMBER 22, 2024

Relationship Intelligence and Stakeholder Knowledge The best account managers know business is personal. They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. Core Traits of High-Performing Account Managers 1.Relationship

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Strategic Account Management Association

SEPTEMBER 22, 2020

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. However, no trend effectively bridges the existing gaps across industry stakeholders. How SAMs can help providers navigate the path forward.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Hubspot Sales

JUNE 24, 2021

They have an ideal result that they're trusting a firm and its stakeholders to achieve. Scope creep occurs when those stakeholders wind up adding additional functions, features, requirements, or other unauthorized work as a project progresses. Differences in Stakeholders' Opinions. Overly Long Projects.

Stakeholders 132

Stakeholders Leadership Decision-making Communication 132

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Align stakeholder needs and expectations.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Manager Tips

FEBRUARY 28, 2021

A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Develop, communicate and execute your plans. Influential Adept at growing networks to drive referrals Influencing senior stakeholders and decision makers to improve revenue and retention.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Sales Gravy

FEBRUARY 18, 2025

Being agile enough to flex your communication style to fit local norms is a hallmark of top-performing sales consultants. That means pulling from your experience, internal product knowledge, and general business know-how to design a solution that resonates across multiple stakeholders.

Supply Chain 76

Supply Chain Artificial Intelligence Innovation Profitability 76

Nutshell

SEPTEMBER 18, 2024

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman sales process incorporates methodologies for opportunity management, stakeholder engagement, and solution selling. It also outlines the customer’s buying process and stages.

Stakeholders 126

Stakeholders Sales CRM Value Proposition 126

PandaDoc

MARCH 25, 2025

Its a decision that requires research, deliberation, and often, multiple stakeholders. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. This stage can involve multiple meetings and additional stakeholders. You cant just pick it off a menu.

Sales 52

Sales Supply Chain Decision-making Stakeholders 52

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

Hubspot Sales

JULY 7, 2020

Have you worked with challenging stakeholders? With data being front-and-center for many sales organizations, sales analysts can sometimes be tasked with completing analysis for demanding stakeholders. What is your communication style? Are they a direct communicator who has no problem speaking up and asking a question?

Stakeholders 127

Stakeholders Sales Communication Prioritization 127

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). So it's important you continue to develop your communication and relationship building skills. It'll make it easier to connect the pieces and also to communicate back. Warwick Brown // Account Manager Tips. Internal teams.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Red Star Kim

JUNE 27, 2023

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Hubspot Sales

AUGUST 27, 2024

I also recommend that before you implement your pricing strategy, you create a communications plan for your prospects, clients, and partners to explain how your new pricing model will impact their future purchases from your company. Make sure your sales team and other internal stakeholders are up to speed on it, too.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Providing AI-driven insights into account health, whitespace opportunities, and stakeholder influence, enabling proactive decision-making.

Account Management 40

Account Management Key Account Management Management Account Planning 40

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Planview

JULY 29, 2024

Choosing Planview meant: In-office and remote workers had real-time access to important, centralized project data through one hub Project data is updated in real time, preventing any data discrepancies that could undermine productivity and efficiency Teams and stakeholders could communicate in real time, reducing gaps in knowledge and facilitating (..)

Supply Chain 59

Supply Chain Decision-making Facilitation Stakeholders 59

DemandFarm

JANUARY 12, 2025

Improve Customer Experience : RevOps facilitates a unified approach to managing accounts, ensuring clients receive consistent communication and support. Responsibilities : Communicating changes, training teams, and minimizing disruption to ongoing operations. Evaluate the accuracy and accessibility of these metrics.

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Hubspot Sales

AUGUST 26, 2020

Your marketers and salespeople pinpoint vital stakeholders within the target company. The means of communication must reflect the prospect’s preferences. The means of communication must reflect the prospect’s preferences. Executives at your firm may also interact personally with critical stakeholders of the target account.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138