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Meeting sales targets virtually is possible, but it does require specific skills and techniques that help you build relationships and make valuepropositions without ever meeting your customers face-to-face. In this post, we’ll cover everything you need to know to excel at virtual sales, including: What is virtualselling?
Is your Team Ready for VirtualSelling Success in Q3: 5 Key Questions to Ask. Virtualselling—working a deal remotely when you can’t be there in person—is the new normal. But the rapid shift to virtualselling has not been uniform. How can sales leaders communicate with the team in a more impactful way?
Get Good at VirtualSelling. Virtualselling is going to be here for a long time to come. We need to master the art of building sustainable relationships over the virtual medium. We all know superior relationships can offset deficiencies in our valueproposition, whether it be in the solution or our pricing.
Yes, there are multiple ingredients in a recipe for success: your product valueproposition, go-to-market plan, and strength of your sales training to name just a few. But challenging economic times require a leader who has the agility and savvy to build and communicate the best action plan for the times.
With the proper training, your sales team will accurately understand a customers’ needs and wants, present the valueproposition of your product or service, build trust and credibility, engage prospects in meaningful dialogue that progresses the sale, improve the predictability of your sales funnel, and more.
COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. As vaccines are distributed and we move beyond the most acute phase of the pandemic, most salespeople believe virtualselling is here to stay. Just 5 percent report no success at all ( Figure 3 ).
This form of communication is more personal than a phone call or email— especially now that we’re all talking to each other from our kitchen tables and home offices. Prioritize Communication. Because of this, you have to put more effort into communicating via video conferencing software (mentioned above) and chat apps like Slack.
VirtualSelling is here to stay. As I’m sure you’ve been noticing, the business world has shifted from “virtual hesitation” to “virtualselling.” While last year, sales professionals relied on face-to-face meetings, today virtual conferences are the norm. Virtualselling is not just a temporary phase.
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