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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. In just a few months, COVID accelerated digital adoption as much as 10 years. What this means is a vast proliferation of data on customer behavior.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM?

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16 Top Sales Conferences You Should Attend in 2017 & 2018

Hubspot Sales

Professional conferences are not only an opportunity to meet industry leaders -- and maybe do a little prospecting -- they’re also a way to break yourself out of your usual routine and pick up new skills. After all, as valuable as conferences can be, they’re still time away from the office. The Best Sales Conferences.

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A Quick Guide to Planning Virtual Conferences on a Budget

Customer Think

As technology has developed, so have opportunities to start hosting conferences online. While this tech was previously going through a stable yet slow growth in popularity, the COVID-19 pandemic soon came along and forced the world to digitize at a rapid rate.

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Best Practices For Conference Follow-Up

Sales Outcomes

B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. There are three steps I apply after a conference that enables me to maximize the ROI of my time and money investment: Three Best Practices For Conference Follow-Up 1.