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respondents said all field sales reps were transitioned to remotework and video conferencing. respondents with an entirely remote salesforce (4%). Before COVID, 52% of global respondents said traditional sales interactions were more important to customers, compared to the 48% that preferred digital sales interactions.
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So when you have a clear niche, it becomes so much easier to identify your audience and where they hang out, in this case at conferences, so go and engage with them. Rob Da Costa Yes, I think, carrying on from the previous point, there are a lot of digital agency start-ups and a lot of them lack differentiation. Jenny Plant Absolutely.
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