Operationalize Personas to Meet Your 2013 Goals
SBI Growth
DECEMBER 1, 2012
Do you want to increase sales and meet your 2013 goals? 4 Keys to Making the Persona Project Successful. Facilitate and Observe the Persona Construction. During project meetings focus your thoughts on how to operationalize the personas. What changes do I need to make to our CRM or Sales Force Administration Tools?
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