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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

This category encompasses companies that self-identified their industry as: apparel and fashion, arts and crafts, consumer goods, consumer services, food and beverages, luxury goods and jewelry, retail, sporting goods, supermarkets, or wine and spirits. What is the average email open rate for travel companies?

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Business and Consumer Services: 2.47%. Computer Services: 3.62%. Banks (Regional): 23.79%. Beverage (Alcoholic): 11.95%. Beverage (Soft): 14.10%. Broadcasting: 0.12%. Brokerage and Investment Banking: 12.71%. Building Materials: 5.06%. Cable TV: 8.50%. Chemical (Basic): -0.72%. Chemical (Diversified) : 6.43%.

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Book review – Managing Brands

Red Star Kim

Alternatively, “Creating powerful brands in consumer, service and industrial markets” by Leslie de Chernatony and Malcolm McDonald (ISBN 0-7506-2240-7) is an excellent and comprehensive introduction to the subject. Also, “ Understanding brands” by Peter Cheverton is accessible and was published by The Sunday Times.