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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?

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The 3 Types of CRM Software (and Which Is Right for Your Business)

Hubspot Sales

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 In other words, the CRM market is an absolute powerhouse. Every business that uses a CRM does it to improve their customer experience.

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The top 10 skills every digital marketer should have

Nutshell

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

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Sales Coaching for the Digital Age

Openview

An analysis published by the Harvard Business Review revealed in 2011 that, coaching “ can improve performance up to 19%…even moderate improvement in coaching quality—simply from below to above average—can mean a six to eight percent increase in performance across 50% of your sales force ”.

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Three ways CRM data can improve your sales pipeline

Nutshell

One of the clear advantages of a CRM system is access to centrally located customer data. In fact, 74% of CRM users say their CRM system offers improved access to customer data. At first, salespeople can be resistant to CRM implementation because it seems like a lot of work, and could be disruptive to their current processes.

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Influence Consumer Choices Through Behavioral Marketing

Nutshell

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. With Nutshell Campaigns, you can create personalized content and audience segmentation based on CRM data.

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