Apptivo

DECEMBER 7, 2022

Whitepapers, newsletters, interactive content, e-books are just a few ways to educate the prospect. A whitepaper is considered to be the user’s first resource when customers want to research a new product / service. When properly structured and published, Whitepapers establish the business as a cutting edge technological innovator.

B2B 96

B2B e-Learning Media Leadership 96

DemandFarm

MAY 25, 2023

Everything to do with our dealings has been carefully recorded and stored in our Customer Relationship Management (CRM) system. Johnson, we notice you’ve been having problems downloading our most recent whitepaper. For those of you who haven’t guessed, the right answer is digital transformation. After: Dear Ms.

Account Management 52

Account Management Digitalization Key Account Management Management 52

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. The Digital Age Buyer’s Journey. It works for you if you can control it.

B2B 79

B2B Digitalization Internet Decision-making 79

Insightly

MAY 18, 2021

Marketers spend a lot of time optimizing digital advertising campaigns and website content to maximize engagement. Downloading a whitepaper, requesting pricing, or subscribing to a newsletter are a few common ways that prospects may engage. Increase return on advertising spend. Surveys that are powered by automated marketing emails .

Sales 93

Sales Advertising Decision-making CRM 93

Miller Heiman Group

JUNE 30, 2020

Your CRM may offer insights into customer intent, along with real-time win-loss data, that will inform your investment of above-the-funnel activities. These organizations are missing opportunities to follow a formal or dynamic sales coaching process and improve their sellers’ win rates by double digits. Assess Your Sales Process.

Prioritization 78

Prioritization Sales Management Account Planning Account Management 78

Nutshell

AUGUST 27, 2018

Whitepapers. How to Create a Content Strategy for the Web (2018 Beginner’s Guide)” by Jawfish Digital. Typical lead magnet ideas include: An ebook or whitepaper download. Because it works to attract people to your business or more accurately, your website. Getting traffic is the first steps to collecting leads. YouTube videos.

Sales 126

Sales Decision-making B2B Marketing 126

Nutshell

FEBRUARY 20, 2024

Another option may be getting users to provide their email addresses to receive your company newsletter or a one-off digital download like an ebook. However, targeted users who visit your landing page have done so because they’re interested in the specific product, service, whitepaper, or event promoted. Get started for free!

Marketing 71

Marketing CRM e-Learning Media 71

ACT

NOVEMBER 29, 2022

Marketers use marketing automation to improve other aspects of digital marketing, from keyword research and SEO to social media marketing. Personalization is one of the hottest digital marketing trends , and customers demand it too. In 2022, we saw small businesses and marketers amp up their use of automation.

Marketing 52

Marketing Small Business e-Learning Artificial Intelligence 52

Hubspot Sales

AUGUST 9, 2018

They have assistants specializing in general administration, social media, content management, digital marketing, and systems. Whitepaper layout. And generalists keep your calendar in order, erect yard signs in new properties, and handle data entry by updating listings on your MLS, Zillow account, or CRM. Prialto is a U.S.-based

Small Business 102

Small Business Media Meetings Management 102

Zendesk

FEBRUARY 17, 2022

Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. Digital marketing consultant Jon Loomer offers a Facebook ad quiz as a lead magnet for his audience. Semrush sells SEO and other digital marketing tools, which it demos in a series of online courses.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Nutshell

MAY 4, 2020

Sales: Discuss recent CRM data from high-value accounts. Your CRM data contains key information that marketers can use to fine-tune messaging and tweak strategies. For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition. Image courtesy of Neil Patel.

Marketing 62

Marketing Publishing Sales B2B 62

ACT

APRIL 11, 2023

Next, distribute your content using various digital marketing techniques, including social media marketing , online influencers , and emails. Most marketing automation platforms also integrate with your customer relationship management (CRM) system, simplifying personalisation further. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

SBI

NOVEMBER 2, 2017

As a means to drive that profitable growth, companies are implementing digital transformation projects to more effectively engage with their customers and build stronger relationships. They are replacing spreadsheets or multiple point solutions.

Finance 52

Finance Digital Transformation Profitability Manufacturing 52

Nutshell

FEBRUARY 15, 2023

Digital ads Have you ever noticed the ads on search engine results pages (SERPs)? These are digital ads that serve as initial customer touchpoints. Other formats include: Whitepapers Case studies Infographics Short- or long-form videos Podcasts Publish helpful content that your customers seek. They are summarized in the table.

eCommerce 62

eCommerce Media Customer Experience Publishing 62

PandaDoc

DECEMBER 19, 2022

Sales reps generally receive the results of the lead generation process as a list of sales leads in their CRM so that they can qualify them and determine how valuable they are to the business. An effective CRM implementation allows you to track and signal any actions that your leads take when interacting with your assets.

B2B 98

B2B Sales Decision-making Publishing 98

PandaDoc

APRIL 24, 2023

Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers. For example, tasking a new sales agent with sending a customer quote together with a CRM alert.

Sales 52

Sales e-Learning Onboarding Software 52

Agile CRM

JANUARY 19, 2023

Content Planning Software has evolved into a crucial element of any effective marketing plan in the modern digital environment. CRM : Some content planning systems may interface with CRM platforms, like Salesforce, to give you details on the demographics, behavior, and purchasing patterns of your customers.

Publishing 52

Publishing Software Software e-Learning 52

Showpad

JUNE 29, 2021

case studies, whitepapers, success stories), and internal content types (e.g., Ideally, sales content management provides relevant content assets in a digital, online experience that salespeople can share with their prospects to walk through a tailored, value-oriented discovery process. PDF, presentations, audio, video).

Management 59

Management Sales Manufacturing Finance 59

Arpedio

MARCH 10, 2025

Sales teams spent hours analyzing spreadsheets , cross-referencing CRM data, and guessing which accounts were most likely to convert. As the B2B sales landscape became more complex driven by digital transformation, shifting buyer behaviors, and an explosion of data this manual approach became unsustainable. The result?

Decision-making 52

Decision-making Prioritization Communication Organization 52

LinkedFusion

SEPTEMBER 1, 2024

By automating the distribution of MOFU content like case studies , webinars , and whitepapers , you can keep your prospects engaged without constant manual effort. Whitepapers : Provide in-depth resources that prove your expertise and build trust.

Sales 52

Sales Decision-making Media Value Proposition 52

LinkedFusion

SEPTEMBER 1, 2024

By automating the distribution of MOFU content like case studies , webinars , and whitepapers , you can keep your prospects engaged without constant manual effort. Whitepapers : Provide in-depth resources that prove your expertise and build trust.

Sales 52

Sales Decision-making Media Marketing 52

LinkedFusion

SEPTEMBER 1, 2024

By automating the distribution of MOFU content like case studies , webinars , and whitepapers , you can keep your prospects engaged without constant manual effort. Whitepapers : Provide in-depth resources that prove your expertise and build trust.

Sales 52

Sales Decision-making Media Marketing 52

ACT

NOVEMBER 15, 2022

Marketing automation also includes automated lead capture, scoring, a/b testing and is often optimized with customer relationship management ( CRM ) integration for holistic customer data tracking and lead management. The best marketing automation software providers support integration with leading CRM platforms.

Marketing 52

Marketing Small Business CRM Software 52

Nutshell

FEBRUARY 21, 2023

You may need additional fields when a visitor wants to download your whitepaper compared to a form that encourages site visitors to sign up for your newsletter. These tools can help determine what campaigns or initiatives are driving leads, sales qualified leads, closed leads and, with the help of a CRM , revenue.

Marketing 62

Marketing Organization CRM Digitalization 62

PandaDoc

MAY 13, 2024

CRM tools and document workflow management software are key to boosting collaboration between the two. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. Both sales and marketing use different tools and tactics. What is sales Sales is the process of converting a prospect into a paying customer.

Marketing 52

Marketing Advertising Sales Acquisition 52

Insightly

MAY 17, 2021

Marketers spend a lot of time optimizing digital advertising campaigns and website content to maximize engagement. Downloading a whitepaper, requesting pricing, or subscribing to a newsletter are a few common ways that prospects may engage. Which one should you use in your business? Read more. Increase return on advertising spend.

Sales 52

Sales Advertising Decision-making Marketing 52

Hubspot Sales

MARCH 12, 2018

Today, the framed picture of decades past has become the digital photos on Facebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject? Salespeople should certainly incorporate Facebook into their research. Send other people's content.

Publishing 145

Publishing Sales Software Software 145

DemandFarm

APRIL 28, 2023

The profiling is done by analyzing data from various sources like CRM systems, social media and website interactions. Sales teams are rapidly adopting AI-powered digital tools. Read Whitepaper: The Impact of Digital Key Account Management on Sales Enablement 2.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Strategic Communications

JULY 27, 2023

. “Although repurposing content can save time and resources, it also has its drawbacks,” admits Jan Suski, content and outreach specialist at Chilli Fruit Web Consulting, a digital marketing agency. Note: This article first appeared in destination CRM.)

Marketing 52

Marketing Publishing Media Energy and Utilities 52

LinkedFusion

SEPTEMBER 2, 2024

Optimizing Your LinkedIn Profile for Sales Success Building a Strong LinkedIn Profile: First Impressions and Their Impact on Prospecting Your LinkedIn profile is your digital business cardmake it count: Professional Headline: Use keywords that resonate with your target audience.

Sales 40

Sales B2B CRM Decision-making 40

LinkedFusion

SEPTEMBER 2, 2024

Optimizing Your LinkedIn Profile for Sales Success Building a Strong LinkedIn Profile: First Impressions and Their Impact on Prospecting Your LinkedIn profile is your digital business card—make it count: Professional Headline: Use keywords that resonate with your target audience.

Sales 40

Sales B2B CRM Decision-making 40

SmartKarrot

JANUARY 5, 2021

Credited for launching the CRM revolution, he has been featured on prestigious lists by The Times of London, Accenture, and the UK’s Chartered Institute for Marketing. He is currently serving as the Head of Customer Success (India, SEA & ANZ) at Branch where they provide marketing technology solutions to top-notch digital brands.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

Nutshell

APRIL 28, 2020

In terms of your sales tech stack , you probably already use lead generation , email automation, electronic signature software, and CRM solutions on a regular basis. It also comes with top features like custom branding; in-meeting digital whiteboards, polls and surveys, and CTAs; and a detailed analytics dashboard.

Remote Working 121

Remote Working Sales Software Software 121

Showpad

AUGUST 31, 2021

The shift to hybrid solutions (combining video, phone, and in-person meetings), necessitated by the COVID-19 pandemic, only served to bolster the world’s preference for using every digital tool possible to connect with each other. We’ve future-proofed the Digital Deal Room. But old habits die hard, especially when they get results.

Decision-making 52

Decision-making Digitalization Communication CRM 52