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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and intermediaries” workshop. Cross-pollination could be achieved by having people attend meetings for different departments.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship.

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How Sellers Can Use Real-Time Insights to Weaponize Their CRM

Miller Heiman Group

Once upon a time, your CRM platform may have been your Rolodex, a stack of business cards or the random pieces of paper where you wrote down information about your business contacts and your interactions with them. As a result, only a privileged few businesses could enjoy the transparency and insight that CRMs provided into the sales process.

CRM 74
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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. 50% Qualify the prospect/lead 50% Secure a meeting How much time do you spend preparing and researching before making a “cold” call? Others had little more than a name and telephone number.

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Telephone skills: Anxiety, voice, etiquette and the client experience

Red Star Kim

All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings. You should note on your CRM and other systems the preference of individuals and observe them. Some felt that the Covid pandemic was responsible. Delegate poll results.

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Referrer Management – Capacity and Capability

Red Star Kim

Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM. Sharing some CRM horror stories felt like much-needed therapy. So some will prepare content, others will develop talks and others will concentrate on meeting referrers and developing relationships.

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Telephone skills for lawyers and accountants – Confidentiality, client experience, accents and gatekeepers

Red Star Kim

Two thirds of delegates were most interested in using the telephone to reach people proactively whereas a third were most interested in building relationships on the telephone All delegates felt that their emotional intelligence was high.