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Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management. It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools.
Green belt situation example: Acquisition of a CRM system . Most B2B sales professional qualify a sale as complex when a buying committee is involved in the purchase decision. For example, a company wants to buy and implement a CRM system. It is up to the sales team to use this freedom smartly. Here is why.
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