What Role Can a CRM Play in an Effective Martech Stack?
Nutshell
SEPTEMBER 30, 2024
A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. CRMs offer a central location for storing customer data, enabling you to personalize how you nurture leads based on their information and where they are in the customer journey.
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