DemandFarm

JANUARY 12, 2025

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in Key Account Management?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

Account Management 40

Account Management Key Account Management Management Account Planning 40

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

DECEMBER 12, 2024

There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for Key Account Managers and Sales Leaders. When you thought you had mapped the relationships within a key account, another regional division probably popped up, demanding attention and alignment.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

KAM With Passion

MARCH 17, 2022

Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Complex Sales.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

SBI Growth

SEPTEMBER 22, 2013

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. Sales Managers (all levels). Strategic & Key Account Managers. Product Management, Product Development.

Decision-making 126

Decision-making Key Account Management Communication Leadership 126

Red Star Kim

FEBRUARY 8, 2024

Connected leadership – How professional relationships (kimtasso.com) Competitors – Analyse who your major competitors are advising and adapt their targeting methods (I’m a little uncomfortable with the current trend to use LinkedIn to review your competitors’ contacts and target them yourself!) There are many articles on both of these topics.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 26, 2023

The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring. An allied development is those in Account Based Marketing (ABM) roles. Does the marketing department have the full support and involvement of the firm’s leadership?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Sharing some CRM horror stories felt like much-needed therapy. amongst us.

Management 130

Management Onboarding Emotional Intelligence Communication 130

DemandFarm

DECEMBER 27, 2024

Sales management today demands more than ever beforeits a delicate balance of leadership, technology, and insight. What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse.

Sales Management 40

Sales Management Management Decision-making Negotiation 40

QYMATIX

MAY 18, 2021

For example, if you are tracking open sales deals, every Key Account Manager would like to see different characteristics of your sales planning software , such as deal status, deal size, type of products, reasons for not buying, decision-makers involved, chances, etc. Simplicity means you will have to compromise.

Key Account Management 98

Key Account Management Account Management Sales Decision-making 98

Red Star Kim

APRIL 17, 2023

Surprisingly, delegates were more likely to use spreadsheets than a CRM for managing client and referrer information. Half the delegates had a KAM (Key Account Management) programme at their firm. Two thirds of the delegates felt their personalities were dog and the other third thought they were cats.

Management 100

Management Manufacturing Client Relationships Facilitation 100

DemandFarm

APRIL 1, 2025

This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. An organizational chart (org chart) integrated with your CRM helps visualize all the decision-makers, influencers, and gatekeepers in one place.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

Revegy

MAY 14, 2018

Moreover, companies that use a solution designed specifically for account planning have an 11-point advantage over those using manual efforts and a 9-point advantage over those using homegrown or CRM applications. What would a 9 to 11-point increase to your key account growth mean for your organization?

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

DemandFarm

DECEMBER 12, 2024

There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for Key Account Managers and Sales Leaders. When you thought you had mapped the relationships within a key account, another regional division probably popped up, demanding attention and alignment.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

Brooks Group

MARCH 6, 2023

Customer Relationship Management CRM Sales Managers also fulfill critical leadership positions by overseeing daily operations for eight-plus direct reports, including reporting and CRM sales pipelines to predict revenues, prioritize, and forecast performance. What Are the Key Account Management Skills?

Sales Management 52

Sales Management Management Suppliers Sales 52

ProlifIQ

NOVEMBER 15, 2022

Tier your top accounts and align with key account managers and sellers to decide if they’re who you should be pursuing as customers. Did recent economic news negatively impact that account? Has there been a leadership change along with shifting initiatives? It should live in your CRM in one central location.

Account Management 52

Account Management Stakeholders CRM Key Account Management 52

DemandFarm

MAY 12, 2023

Opportunities rarely get created in the CRM for this stream of revenue. Specialized Key Account Management tools like DemandFarm come in handy to identify whitespaces and harness key relationships. Key Account Management tools can help build strong, long-term customer relationships to achieve this.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

DemandFarm

AUGUST 13, 2024

Key Account Management Software Data Enrichment Sales Forecasting Key Account Management Software What it is: Key Account Management (KAM) software is designed to help sales teams manage and nurture relationships with their most important clients, also known as key accounts.

Key Account Management 40

Key Account Management Sales Decision-making Software 40

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

OCTOBER 30, 2023

On a recent episode of the “Thoughts on Selling” podcast, host Lee Levitt sat down with Ulrik Monberg, CEO of ARPEDIO, to delve deep into the realm of account-based selling. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

OnStrategyHQ

JULY 8, 2022

Experience and industry leadership. ?We The team will strengthen this through key account management and CRM institutionalization. We make a better product for less money and pass those savings on to the consumer. Support and service. ?We Empathy, purpose, and passion. ?Our

Insurance 52

Insurance Logistics Construction Manufacturing 52

ProlifIQ

APRIL 5, 2023

Key account management also involves building strong relationships with clients. Tiering accounts is important because it helps my team understand which accounts are top priorities. It would make no sense for me to put maximum effort into a smaller account with low upsell potential.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

SBI

AUGUST 1, 2019

Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers. Revegy, a leading sales platform for key account planning, enables companies to visualize what’s going on inside their largest accounts by mapping people, priorities and progress.

Account Planning 34

Account Planning Account Management B2B CRM 34

SBI

AUGUST 2, 2019

Sales personnel spend significant time in their CRM systems, so having both companies’ technologies integrated on one platform will make their jobs easier and help them reach their targets. Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers.

Account Planning 32

Account Planning Account Management CRM B2B 32

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. We also need to equip them with valuable ideas – such as those developed within thought leadership, other research and case studies/stories – so that they have something of interest and value to share with referrers.

Management 130

Management Key Account Management Digitalization Communication 130

Whetstone

APRIL 14, 2020

And I remember we were selling CRM, multimillion dollar CRM systems, and this small little company came on the radar with a tagline of “No software.” And I sold back in the day on-premise software, so we were selling multimillion dollar systems that were on premise. And then the whole cloud computing started to emerge.

Marketing 40

Marketing Management Software Software 40