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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CXM vs. CRM: Do you need both? First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed.

CXM 520
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Integrating Your CRM With an Email Marketing Platform

Nutshell

To make the most of your customer relationship management (CRM) data, one of the best things you can do is integrate it with other tools. One of the most valuable types of tools CRMs can integrate with is email marketing platforms. Table of Contents Why use a CRM with your email marketing? Read on to learn more.

CRM 118
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The 8 best CRMs for marketing

Nutshell

Table of Contents What is CRM? What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is CRM? What are the three types of CRM?

Marketing 171
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Relationship Management Guide – Going Beyond the CRM

Upland

As you will see, this goes well beyond the data collected in the CRM system, and often warrants additional, specialized technology, like relationship mapping tools , married to world-class sales methodologies and best practices, ideally integrated and 100% native to your CRM solution.

CRM 195
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The 10 Best SaaS CRM Software

Hubspot Sales

SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers. Everyone needs a CRM, but SaaS teams have an above-average need. User Experience.

CRM 108