From Record-Keeping to Reasoning: The Quiet Evolution of Sales Technology
DemandFarm
JULY 8, 2025
In the 1990s, CRM systems arrived like missionaries of order. They made sense of sales, what had been chaotic, manual, and scattered. Sarah, your star account manager, is staring at her laptop screen, scrolling through endless CRM records about GlobalTech Industries—her biggest potential deal this quarter. Mountains of data.
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