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How Relationship Maps Put the “R” Back Into CRM

Revegy

How Does CRM Tackle the Relationship and What’s Missing? CRM has been around for 30 years – it started as a combination of 3 different types of technology – marketing automation, sales force automation, and customer support. However, CRM is not tackling the relationship piece as it should.

CRM 119
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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? CRMs are systems of record. A CRM is a tool. The result? Read on to know why.

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How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

CRM system is one of the most critical tools businesses can use to drive sales and improve customer service. But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. However, companies are slowly (but surely) adopting robust CRM systems. CRM for Construction.

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

Take buying a CRM, for example. This stage often involves legal review and procurement discussions. Luckily, there are various tools teams can use, like CRM platforms and Configure Price Quote (CPQ) software to make this easier and more efficient. CRM integration means reps can access customer data without switching platforms.

Sales 52
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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Opportunity and Pipeline Management : Many KAM solutions integrate with Customer Relationship Management (CRM) systems, enabling seamless tracking and management of sales opportunities and pipelines associated with key accounts. This feature helps organizations prioritize their efforts and allocate resources effectively.

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Why is CRM important? 8 key benefits of CRM software.

Apptivo

All About Key Benefits of CRM Software. Why is CRM important? 9 reasons why CRM is important for an organization. 8 key Benefits of using a CRM software. CRM Vs Excel. Using this customer information, CRM system helps companies serve the customers better and ensure a smooth relationship. Better marketing.

CRM 52
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ERP and CRM: Differences and Benefits

Apptivo

All About ERP vs CRM. What is CRM? What is the difference between ERP and CRM? How does CRM benefit companies? What is CRM? CRM stands for customer relationship management. CRM systems are built to make customers happy, to keep the relationship with customers ongoing and pleasant. What is ERP?

CRM 52