Nutshell

MARCH 19, 2025

A good CRM provider understands that sometimes you need specific information to track for the leads, people, and companies in your contact database. Thats where CRM custom fields come in. In this guide, well go over the basics of how custom fields work in CRM and how to create the best custom fields for your business.

CRM 62

CRM Healthcare Decision-making Brainstorming 62

Nutshell

FEBRUARY 7, 2025

Your sales team needs marketing and engagement features to help keep leads and customers engaged. And the data in your CRM is the silver bullet for optimizing the way your company is already marketing your products and engaging with leads. All of our Nutshell Sales plans include our flagship CRM feature.

CRM 77

CRM Software Software Marketing 77

Nutshell

FEBRUARY 4, 2025

A good customer relationship management (CRM) system is crucial for helping you to keep track of all these connections, ensuring you never drown in overwhelm. Keep reading to explore the pros and cons of agency-specific versus general-purpose CRMs, so you can make an informed decision. Table of contents What is an agency-specific CRM?

CRM 62

CRM Decision-making Onboarding Software 62

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool.

CRM 105

CRM Software Software Marketing 105

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. You can save potential leads on the dashboard to pursue later.

CRM 127

CRM Sales B2B Software 127

Hubspot Sales

MARCH 26, 2025

Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using. These tools help teams work better, close more sales, and make more money.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

The Center for Sales Strategy

FEBRUARY 26, 2024

Do you ever feel like you're using your CRM, but not really using it? After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively. Maybe there are scores of salespeople out there who are utilizing the many capabilities that their CRMs have to offer.

CRM 132

CRM Media Software Software 132

ACT

APRIL 9, 2025

Meet Jake, a sales rep on his way to meet a potential client. Before walking in, he pulls out his phone and opens his mobile CRM app to review the clients purchase history , past interactions, and any unresolved issuesall in real-time. But what exactly is a mobile CRM system ? What is a mobile CRM app ?

CRM 52

CRM Decision-making Meetings Software 52

The Center for Sales Strategy

JULY 10, 2023

In this fast-paced digital era, staying ahead of the competition requires mastering the art of customer relationship management (CRM). A robust sales CRM system is the key to optimizing your sales process, improving team productivity, and ultimately driving revenue growth.

CRM 110

CRM Sales Digitalization Management 110

Nutshell

MAY 11, 2023

One of your best options for managing your client relationships is customer relationship management software, called a CRM. CRMs specialize in shaping the customer experience , not just organizing client contact details and property specs. A full-featured CRM for real estate is essential.

CRM 134

CRM Client Relationships Software Software 134

Hubspot Sales

NOVEMBER 7, 2023

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. What is CRM? What are the benefits of CRM?

CRM 111

CRM Software Software Energy and Utilities 111

Brooks Group

JANUARY 9, 2025

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

Account Management 100

Account Management Management Sales Value Proposition 100

SuperOffice

AUGUST 22, 2022

Not all CRM platforms are created equal. Each CRM serves a different purpose and audience. Finally, CRM systems differ in how they are built and how businesses can benefit from them. The 3 types of CRM. Let’s take a closer look at each type of CRM. Analytical CRM. Is an analytical CRM right for you?

CRM 136

CRM Decision-making Onboarding Suppliers 136

Insightly

JANUARY 29, 2025

Customer relationship management (CRM) software is designed to help businesses boost sales efficiency, improve customer service, develop stronger customer relationships, and increase customer lifetime value. That said, every CRM platform is differentand theres no single solution that fits every company.

CRM 52

CRM Decision-making Software Software 52

The Center for Sales Strategy

JULY 30, 2024

While I have seen teams track this data in many ways, a CRM is a critical component to effectively tracking sales performance. Without it, sales leaders often make educated guesses about how their sales team is performing.

CRM 98

CRM Sales Communication Organization 98

Customer Think

JANUARY 20, 2023

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.

CRM 128

CRM Management Marketing Sales 128

Insightly

JANUARY 29, 2025

Customer relationship management (CRM) software is essential for enhancing sales productivity, elevating customer service, fostering stronger customer connections, and maximizing customer lifetime value. That said, every CRM platform has distinct featuresas well as unique strengths and weaknessesso theres no one-size-fits-all solution.

CRM 52

CRM Decision-making Prioritization Artificial Intelligence 52

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again.

Small Business 122

Small Business CRM Software Software 122

Agile CRM

NOVEMBER 21, 2024

At Agile CRM, we get it; CRM can transform your productivity, but to elevate customer engagement, it needs to go beyond simple automation. That’s where AI agents for CRM come in, taking automation to a new level by making every interaction smarter, faster, and more intuitive. Why consider them?

CRM 52

CRM Retail Insurance Prioritization 52

Hubspot Sales

MARCH 12, 2025

Buyers face the same challenge every day, making simplicity a superpower in sales. Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. SNAP selling is a sales methodology created by sales strategist Jill Konrath , based on her book, which covers the process extensively.

Decision-making 87

Decision-making Sales Internet B2B 87

Nutshell

MAY 3, 2023

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own.

CRM 127

CRM Software Software B2C 127

Nutshell

SEPTEMBER 30, 2024

A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. CRMs offer a central location for storing customer data, enabling you to personalize how you nurture leads based on their information and where they are in the customer journey.

CRM 113

CRM Advertising Internet Software 113

Insightly

DECEMBER 4, 2024

CRM templates can help to bridge the gap for companies that have outgrown basic spreadsheets but aren’t yet ready to invest in a full customer relationship management (CRM) solution. With the right CRM templates, you can replicate basic CRM functionality at a lower cost. What is a CRM template?

CRM 52

CRM Decision-making Small Business Software 52

Nutshell

MAY 5, 2023

You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuring customer loyalty You can do each of those things within your CRM to save time and resources. Keep reading to learn how.

CRM 115

CRM Software Software Media 115

Nutshell

MAY 18, 2023

Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. But that’s not all a CRM can do. Why bother with CRM social media integration, though?

Advertising 118

Advertising Media CRM Software 118

Hubspot Sales

NOVEMBER 22, 2023

That's where Customer Relationship Management (CRM) software comes in. A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

CRM 111

CRM Artificial Intelligence Customer Success Decision-making 111

Nutshell

FEBRUARY 20, 2025

Today, Nutshell earned a spot in G2s 2025 Best Software Awards , ranking #32 on the Sales Software list out of 180,000 software contenders. Receiving this Best Software Award recognition validates Nutshell’s mission to provide Sales, Marketing, and Engagement software that helps businesses grow.

Software 96

Software Software CRM Sales 96

Agile CRM

NOVEMBER 17, 2024

At Agile CRM, we recognize how integrating AI chatbots into your CRM solution can significantly enhance your ability to nurture customer relationships. For example, a sales team might profit from an SDR AI chatbot while an HR Department can profit greatly from an AI Recruitment Assistant.

CRM 52

CRM Profitability Digitalization Retail 52

Customer Think

MAY 25, 2023

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability.

CRM 111

CRM Marketing Profitability Sales 111

Upland

NOVEMBER 28, 2021

If your sales reference program needs a boost, the prospect may be daunting. Companies primarily focused on delivering targeted sales references during sales cycles should consider a lightweight reference app that’s explicitly built for B2B sellers. Most sellers spend nearly every day working from their trusted CRM.

B2B 195

B2B CRM Sales Organization 195

Upland

JUNE 7, 2023

I’ve lost count of how many times I’ve heard sales and revenue leaders use the terms, “sales process” and “sales methodology” interchangeably and incorrectly. What is a sales process? A sales process is a flow, and it is usually brand-free.

Sales 195

Sales Negotiation Decision-making CRM 195

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

DemandFarm

MARCH 31, 2025

Its a must-have for strategic sales and account planning. DemandFarm AI-Powered Relationship Mapping for Key Accounts DemandFarm offers a comprehensive org chart and relationship mapping solution tailored for account-based sales. It integrates seamlessly with HubSpot, enabling users to auto-generate stakeholder maps using CRM data.

CRM 40

CRM Stakeholders Account Planning Decision-making 40

Hubspot Sales

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Getting stuck on YTD sales. Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

B2B 118

B2B Decision-making Media CRM 118

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Embarking on a Three-Tiered Change Initiative.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520