Jermaine Edwards

MARCH 17, 2020

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Showpad

JUNE 22, 2020

Digital transformation must begin with the customer, not with your current processes — and this is where sales enablement comes into play . What’s missing in that definition — and what’s crucial for sales, marketing and customer experience — is the need to begin any kind of digital transformation effort with the customer at the center.

Digital Transformation 96

Digital Transformation Digitalization Sales Artificial Intelligence 96

Apptivo

AUGUST 2, 2022

The business thus spends a lot of advertising dollars in order to attract customers towards their products/services. You need to make your customers happy and satisfied throughout the journey to increase the customer life cycle value. What are the types of customers? Customers look for solutions.

Customer Life Cycle 52

Customer Life Cycle Profitability Customer Experience Advertising 52

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Currently, she is the Vice President of Customer Experience at Bugcrowd. Anika Zubair.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

JULY 1, 2020

Apply here: [link] Role: Customer Success Manager Location: Paris, France Organization: Medallia As a Customer Success Manager, you will manage the client relationship throughout the customer life cycle. Improve customer advocacy, retention, loyalty and increase customer lifetime value.

Customer Success 10

Customer Success Customer Life Cycle Partnership Management Negotiation 10

SmartKarrot

MAY 26, 2020

According to a study in Bain & Company by Fred Reichheld (the inventor of net promoter score), just a 5% increase in the retention rate can result in the increase of profit by 25% to 95%. Below are a few important steps you may consider for approaching customers for upselling or cross-selling your products. Wait for the right time.

Customer Life Cycle 10

Customer Life Cycle Profitability Customer Success Communication 10

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. The CCO keeps the customer at the centre of all actions and strategies.

Customer Life Cycle 10

Customer Life Cycle Digitalization Cybersecurity Shareholders 10