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Why CMOs Are Continuing to Invest in Community

SBI Growth

At the beginning of stay-at-home orders, maintaining a connection with the customer base was a top priority for CMOs. Marketing teams worked quickly to stand up virtual communities and help customers in an authentic way. Now, as executives look to the.

Marketing 112
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Accelerating Revenue by Improving the Sales Team’s Agility

SBI Growth

How that goal gets accomplished occurs with consistent resegmenting of the customer base, cleansing the pipeline, and accurately forecasting changes. In the world of a sales enablement leader, the primary goal is to keep the sales team efficient and effective.

Sales 102
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How a Global Sales Executive Effectively Manages a Disrupted Partner Ecosystem

SBI Growth

Well-established tech companies have typically developed a large, multi-layer partner ecosystem that they rely on. For a sales leader in this environment, problem-solving, and having shared responsibilities with these channel partners is the only way to succeed in moving the.

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How One Enterprise Leader is Accelerating Digital Transformation

SBI Growth

Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will.

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2021 SaaS Statistics and Trends: The Ultimate Collection

SmartKarrot

Customer experience is going to be a major competitive advantage. Customer experience has been gaining much prominence in the past decade. But 2021 is going to be even important for the companies to adopt customer experience as a major differentiator. in the next year.

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10 Inspiring B2B Loyalty Program Examples from Successful Companies

SmartKarrot

Customers tend to spend more on a brand/ product that provides personalized services. And with the customer insights from loyalty programs, businesses can build a personalized approach. Customer experience doesn’t guarantee loyalty. A pleasant customer experience is an important factor in customer loyalty.

B2B 11
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5 Best Ways to Create a Positive Customer Experience Using Humor

SmartKarrot

And when you can make your customersexperience better-using humor, even before. . Humor in customer experience has always been the key to getting emotionally connected with the customers. So, the question is, how do you create a positive customer experience by using humor correctly?