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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Customer success is focused on retention, loyalty and advocacy. Add them all together, and you get customer experience management.

CXM 520
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Ten insights on the future of SAM

Strategic Account Management Association

You also risk sacrificing a common strategy, methodology and customer experience. #4. In just a few months, COVID accelerated digital adoption as much as 10 years. What this means is a vast proliferation of data on customer behavior. SAM will become (if it isn’t already) the standard bearer for all sales.

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Revolutionizing Customer Experience with Digital Transformation

Customer Think

The era has turned digital. So, enterprises around the globe are using digital transformation to drive business success. With the advancement in technology, companies can now engage with customers in more ways than ever. Digital transformation has become the key to improving customer experience.

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The Future of SAM – Revisited

Strategic Account Management Association

Customer-centric Program Design : Dynamic times mean agility in program design for optimal customer experience. Ask yourself: How are programs designed, and how do they support the concept of customer centricity? Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM?

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How to Transform Your Supply Chain: Digitization for Decision-Making

Speaker: Hannah Testani, CEO of Intelligent Audit

The digital transformation of supply chains has already begun, so join us for this exclusive webinar to learn how to improve your company’s bottom line and, ultimately, your end customer experience. What KPIs are critical to measure in this new digital future. Turning raw data into clean data.

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How Digital Transformation is Driving Retail Customer Experience

Customer Think

Digital transformation is the strategic adoption of various digital technologies, used for improving processes, productivity, enhancing customer care, improving employee experience, managing business risks and helping control costs.

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How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.