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As reported by the Washington Post, 5-year-old Alice Jacob wrote a letter to the fashion retailer, Gap. Why is this story important and what does it have to do with innovation leaders? In 2019, the biggest differentiator is customerexperience. Great ideas, and lessons, can come from anyone. Yes, even a 5-year-old.
That encounter counts as my first lesson in customerexperience. Retail employees. The employees in whom the organization entrusts the customerexperience, day after day. To understand the connection that clients make between collaborative ideation, continuous improvement, and the customerexperience.
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The world is changing and customerexperience is shifting alongside. Advances in technology, combined with new and ongoing business challenges, put us all under pressure to continue to evolve, improve, and do more for our customers. We’re excited to embark on this journey of intelligent CX together.
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We have a very distinct and recognizable customerexperience within our stores.” Much of that experience hinges on engaging nearly all of a customers’ senses—seeing the products, smelling and touching them, and connecting through meaningful conversations with retail consultants.
As reported by the Washington Post, 5-year-old Alice Jacob wrote a letter to the fashion retailer, Gap. Why is this story important and what does it have to do with innovation leaders? In 2017, the biggest differentiator is customerexperience. Great ideas, and lessons, can come from anyone. Yes, even a 5-year-old.
For example, a medium-sized retail company may experience a decline in customer satisfaction due to inefficient inventory management. With buying data, you can: Improve customerexperience, Refine content marketing strategies, and Align product development roadmap with customer needs.
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